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If you are new to Internet marketing, you may have heard that Facebook and other social networking sites are excellent places to market your product; however, you are not sure how to get started. One thing to remember is that advertising on Facebook is a long-term proposition. You will probably not get immediate direct sales.

The following are some tips to get started with Facebook. For more details about Facebook Ads, refer to FB Siphon program. It is a step-by-step video training about marketing with Facebook Ads.

Use Facebook Targeting Factors

When placing an ad on Facebook, you should target the people who will be interested in your product. This means that you must know who your potential customers are. Once you understand your target audience, it will be simple for you to use Facebook’s 11 targeting factors, which include location, age, birthdate, gender, keywords, education, workplace, relationship, interests, language, and connections.

Friends First

Remember in high school when that guy you liked became your friend and you discovered later that he did it only to get closer to your girlfriend? You felt pretty used back then, right? Make sure that you do not do the same thing to your Facebook friends. Be their friend because you want to get to know them, not because you want to get to know their pocketbook.

Establish A Fan Page

Instead of directing people to your website in the ad, direct them to your fan page. People are much more likely to become your fan initially than they are to opt-in to your email list at your website. Once someone has become a fan, you can begin building that long-term relationship. Invite them to a Facebook gathering, begin a conversation, but do not immediately make your sales pitch.

Monitor Your Goals

For the most successful ad campaign, you must have goals and a budget established. Do not attempt to fly blind. It will not work. Once your ads are running, monitor their click through rate (CTR), cost per click (CPC) and action rates. You can download five different statistical reports from Facebook to help you make wise marketing decisions.

A Long-Term Endeavor

Once again, Facebook is a long-term marketing strategy. It is much different than traditional advertising and may take some time to get used to if you are trained in old-school advertising methods. When using Facebook advertising you want to cultivate relationships with people and actually see them as people, not just as your private bank account. If you spend time actually nurturing relationships with potential customers and are sincere about it, your customers will notice and be loyal to you.

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By now you know that Twitter has taken on a life of its own. What was once considered a micro-blogging site is now the topic of most online conversations. You might be asking yourself what that may mean to your business and more importantly what it means to you.

After some time I opened up my own account on Twitter. This was mainly due to curiosity and the fact that Twitter like discussions are happening throughout the internet. I soon found out that Twitter operates like many other social media sites and web tool in that it is a communication vehicle that helps you communicate to your niche in real time.

One of the aspects of Twitter that is so vital to me is the ability to stay on top of information in my industry. With so many information sources out there, its impossible to consume it all. By following certain people in positions of influence within the industry I can quickly find out whats worth my time and what isn’t. More importantly, I can access information that’s been referred from others I trust versus simply trying to locate it on my own.

In addition to following people and the industry information they’re sharing, you can also find others who bring value to your day. Whether its connecting with someone who is humorous or provides you with daily thought, your list of people to follow is completely in your control. This gives you a great deal of flexibility and more importantly filters information that you want to receive.

Another great benefit of Twitter is that of a following. In addition to following other people, others can follow you. Over time, this allows you to build a large list of followers. You may be asking yourself what type of benefit this provides but for those of you who are marketing online, you know that its all about building a list. Twitter is the ultimate list of like minded individuals who value what you have to say, share, or promote.

Once you’ve established a list and provide a good deal of value through your thoughts and ideas that are shared on a regular basis, you can begin offering information on affiliate products or your own products and services. When you do this the right way others will learn more about these offers and even make a purchase. This is direct marketing at its best. One must be careful though as you don’t want to abuse your list.

Twitter can provide an ideal channel for building a list of prospective followers and adding value. Begin with an understanding of your audience and provide valuable information that can help them succeed. Once you’ve build up a trust level, offer products or services that can help them solve a problem. This will improve your business and help your followers as well.

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For those of you that are computer savvy and a bit of a techie, it is possible that you could make some extra money online by first creating and then selling applications on Facebook. Once you have created some apps you can either sell them to others that use Facebook or profit from them yourself.

It is important from the outset that you find out what are the most popular applications on Facebook. Try to ascertain what makes them so popular. A little research would help you to find this out.

Who is it that is developing these apps? You could even do a little survey among the other Facebook users to see what they are using and why.

You could in effect make money by developing apps through the process of advertisements. You could even start an affiliate campaign with the apps that you have created.

But this may cost you a little to start up as your affiliates would want commission on any of the apps that they sell for you.

If you could find sponsors willing to tie in then you could benefit from this as they will already be advertising on Facebook. Building other third party sites to sell your apps can be a good idea. You could also link back to Facebook on these sites.

Test your applications thoroughly before you try to sell them to other users. If there are any glitches once they have been bought this could have repercussions that could affect any future profit on your part. Feedback is a good way of finding out what people that have bought your apps think about them and how they are performing.

You may even get some feedback telling you how you could make the app better for the users. Feedback is always a great help. By improving the app you will get more positive results and possibly more profit from the sales.

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1. Captivating Features

In April 2010, Nielsen revealed the data of people spending six hours on Facebook each month.

Why? The reason is simple. Once you login to Facebook, News Feed from your amazing friends will draw your attention, trigger your curiosity and suck your time before you notice it.

Facebook – more so than any other social network – has mastered the art of building features that demand attention and speak an emotional language that extends beyond a single country or demographic.

News Feed was not so welcomed when it was first implemented, but the way that updates from friends are organized in a long list turns out to be the most captivating feature. It saves users lots of time and energy spent on searching for updated information here and there.

The incorporation of games, applications and plug-ins has empowered Facebook to be the No.1 social hub in the entire world. People use their iPhone or iPad to look up news from friends. Every update on Facebook is friend-related, making the circulating information seemingly more reliable.

2. Speedy move

As a social network of such a large scale, Facebook’s ever-prompt decisions make it the “quickest driver”.

Most recently we saw this agility in Facebook’s quick reaction to growing privacy concerns. In a matter of weeks, the company managed to drastically simplify site privacy settings that had become impossible to manage after years of modification. While the company’s speedy privacy control overhaul may not have addressed the primary concern behind the upheaval, it was an aggressive change that did quiet much of the anti-Facebook rhetoric.

Facebook is a good listener, considering it has a population of 500 million users and still cares to answer their requests when they are reasonable.

Let’s not forget Facebook has almost 500 million members. To allow evaluation from users and actually carry out remedies when necessary is indeed well done by Facebook. But the way it handles negative feedback is not its only strength. The ever-growing population of Facebook is the result of implementing new applications, games, Page promotions and multiple-language interfaces. The speedy move of Facebook is a crucial factor of beating Twitter in terms of traffic.

3. Ambition

Like it or not, Facebook has a vision of making the world more open. This vision reportedly dates back to Facebook’s 2004 origins at Harvard.

David Kirkpatrick reveals in his book, The Facebook Effect, that Mark Zuckerberg talked to his advertising partner, Tricia Black with Y2M, about his ambition when after the launch of “Thefacebook” in February.

The ultimate goal of Facebook has been heard repeatedly over the past few weeks now. That’s because of Zuckerberg’s active hosting of talks about his work hard.

Now that the News Feed, Facebook Platform, the option of “Everyone” and the “Like” buttons were introduced, one would easily associate these features with Zuckerberg’s ultimate goal. The News Feed made it easy to view friends’ content, Facebook Platform welcomed collaboration with application developers, the option of “Everyone” encouraged users to publicize their information and “Like” buttons are rewarded to people who do sharing with other parties.

Facebook has been sticking to its master plan all along. There may not be a unanimous agreement on this, but the concentration of Facebook undoubtedly paved the way to the creation of Facebook features.

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Syncapse the social media marketing company did a survey on 4,000 Fans of the top 20 brands on Facebook, trying to find out their monetary value. The data is useful for companies which are considering marketing in the social media world.

The study is called The Value of a Facebook Fan: An Empirical Review. The investigation predicts that those who are Fans of a brand will generally spend $71.84 more annually than those who aren’t, which makes a Fan to be worth, on average, $136.38 per year.

This method is very different than the one employed by Vitrue in another fan value study a month ago. It is very easy and friendly for non-professional to judge if their fan pages are growing to a good direction.

Vitrue used the cost of recruiting the same amount of people through advertising as an indicator of how much a Fan is worth. If you have spent $100,000 on advertising and received 100 Fans afterwards, the value of a Fan would be $100.

Product spending was only one of six fan benefits that Syncapse studied. The others were loyalty, propensity to recommend, brand affinity (“perception and recall”), media value (efficiency of Facebook vs. other ways to reach consumers) and acquisition cost.

It is believed that Fans have higher value but there are exceptional cases too. There are Fans who have never spent a penny nor recommended the brand to others.

Note that this was just demonstrated as a correlation, nothing more. Nabbing someone as a Facebook fan hasn’t been proven to increase spending in this study. Whether you have spent because of fan pages, you know the best.

What Synapse suggests is merely the likelihood of Fans to purchase and preach. If they care to “Like” the brand on Facebook, chances are that they have purchased and preached already. Perhaps it is wiser to skip recruiting Fans?

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Text marketing offers numerous unparalleled opportunities for marketers, in particular the ability to bridge traditional and social media. A simple and well designed mobile marketing campaign can offer a supplementary form of advertising which connects different campaigns.

Integrating the two occurs by adding an SMS marketing keyword to any traditional form of advertising. It could be a billboard, television, radio or even a magazine. The possibilities are huge. The mobile marketing portion then transitions consumers initially interested through these traditional forms of advertising and refer them to social and digital forms like Facebook, email or websites.

The mobile marketing portion is then used to transition interest first generated through the traditional forms of advertising into digital and social mediums. By integrating these two distinct forms of media, advertisers can interact with consumers on multiple levels, increasing the number and effectiveness of their calls to action as well as sustaining interaction through multiple channels.

Woman’s Day did an excellent job of combining the two in a May issue of the weekly magazine. An article about a famous German jeweler now living in New Zealand concluded with a keyword that readers could text to enter and win an original piece of her jewelry. From here, users were offered calls to action via email, a website and Facebook, ensuring interaction in the social and technological sectors as opposed to relying on the traditional cues offered through magazine articles. The text marketing was measured, receiving over a thousand responses as well as generating substantial traffic to the Facebook page and her website.

Mike Pero utilized a similar method of integration, adding a mobile marketing portion to his traditional television advertising. Users could text the keyword ‘ute’ to the number provided onscreen for a chance to win a hot lap in a V8 ute. Within two minutes of the advertisement showing, 500 responses were received, with an additional 300 following up in the next five minutes. The text response to the competition entries followed the same path as the Woman’s Day advertising, offering links and encouraging interactive via Facebook and a website, both of which received a marked increase in hits in the immediate aftermath.

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Analysis by Hitwise reveals the popularity of social networks over search engines in certain parts of the world, especially the United Kingdom.

It has been some months that social networks, Facebook for example, have been elbowing popular web searchers like Google. Hitwise’s report announced that the total web traffic of Facebook was more than Google’s in March, 2010, which happened for the first time. It has been a tradition for the Britain using search engines daily.

Now it is no longer a secret that people in the UK are using social networks more than search engines. Facebook captures 55% of all visits in social sites. While Facebook owns 7% of all web traffic, Google gets roughly 9.3%. Unlike other countries or areas like Hong Kong, people use Facebook as home page.

But when UK stats for all search engines were stacked up with data from all social sites, social networks attracted .55% more traffic than search engines. This is a first-time occurrence, but as you can see from the charts below, it’s a trend that’s likely just starting to take off.

Just make a comparison using Alexa’s long-term statistics and that graph, one will notice Facebook is growing fast. You may have learnt through the history of Facebook – very fast, no, super fast, like a rocket.

While social networks such as Facebook don’t pose an immediate threat to search engines for their core functionality – organizing the web and helping people find content – they do pose a large threat to search engines’ largest revenue source, advertising.

Imagine being Google, would this trend get on your nerve? Are you worried about the apparent falling of search engine?

Do you think Facebook’s sudden success will be long-lasting? Even if the effect does not last for long, but you see how powerful facebook is – what Google did – Buzz, iGoogle – not as successful as before, especially for heavy users of facebook.

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categories: facebook, facebook marketing solution, marketing facebook Hong Kong, facebook applications