Assured Social Media

In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. In this issue we are going to talk about how Facebook can help you attract new customers.

As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.

Why, you may ask? Pretty simple. That is because Facebook is more reachable and user friendly to other people compared to any business website. It gives a sense of friendliness to companies that would seem too corporate for prospects to check out or a sense of credibility to starting companies who have no website to speak of.

In addition to this, a Facebook page makes it possible for any company to get more interactive towards their customers. They can get feedback for the products, services and promos they offer. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.

For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, most potential customers will be able to read the positive testimonials of previous customers. Such feedback adds a touch of authenticity to the company, and will most likely entice the potential customer reading it.

In addition to that, customers who are fed up of the usual online marketing tactics such as newsletters and ads will most likely go to Facebook to have their concerns answered. Having a Facebook page will give your business access to over 500 Million users without even having to buy e-mail addresses like what traditional e-mail marketing resort to.

Interaction isn’t limited to Facebook updates and wall posts though. You can also make use of the photos and notes feature. If you are using a Fan page which is recommended for businesses (rather than a personal profile page), you can modify the posting ability of your Facebook fans which allow them to post links, videos, and photos.

If done this way, your potential customers will be ale to perceive how your products or services are being used by your customers. Again, this can engage the community to be more interactive as was successfully executed by Pampers? Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.

With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The page easily leads back to the company’s official website as well as their contact details. Some even use Facebook to give exclusive deals to their customers.

If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. You can use give-aways to your Facebook users who can’t be reached through other sites like your business website, email, and Twitter.

Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. Through their account, they’re giving out a very enticing deal, a Buy One, get one promo that most enthusiasts will not surpass.

The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you’ll quickly get a nice return for your simple work.

Keep watch for our next issue. We are going to talk more about creating a Facebook Fanpage for your business.

Part of Facebook marketing is to be able to communicate with fans without any hype. Get more info about using Facebook for Business here.

Facebook marketing has noticed substantial growth due to the truth that marketers are understanding how nicely it could be leveraged and how targeted their campaigns could be. The purpose of this write-up would be to provide you with a clear idea about how you must function together with your ad campaigns on Facebook to obtain a good return on investment. The techniques below can raise your on line exposure whether you are attempting to promote a single article optimized for “thyax thyroid support” or a high-traffic weblog geared toward those interested in “Performing Arts”.

Don’t ignore your advertising campaign once you have started it; keeping a close eye on everything is how you avoid spending too much money on cost per click and increase the performance of your advertisements. Paying attention to your CPCs helps you keep things running at a reasonable budget. If you see that your ad’s CPC has gotten higher then you need to take some time to really look at the advertisement and see if there is anything that you can do about it. Go ahead and change the ad to replace it with a more compelling one that allows you to get more traffic at cheaper rates. When you keep a close eye on your advertisements you can lower the amount of money being paid out of your pocket for advertisement and get a much better return for that expense.

It is important to keep your emotions away from the profits that you want to invest in Facebook. If you allow emotions like greed to get in the way, you could spend all of your advertising budget and totally wreck your campaigns. It is important to be careful about how you invest your money and to closely watch how well that money works for you. A lot of Facebook advertisers who are new wind up losing their investment by simply following their guts. Getting excited with a bit of success can lead you to make wrong decisions that may ultimately cripple your ad campaigns. Rather, you should pay attention to your target audience and adjust your campaigns accordingly to improve the click through rate. All of this won’t happen overnight and will definitely take time, so it’s better to be practical rather than being emotional.

Using Facebook’s viral qualities is a good idea. Every connection that you have established on Facebook is connected to other people. This is one space where peer pressure can be used to your advantage, so you should do what you can to make as much as you can from it. It’s a totally natural thing to occur because if one friend likes something it is likely that their other friends will like it too. An ad will have a better click through rate if the person who sees it notices that several of his or her friends have already liked it. This is one of the things that separates Facebook from the other advertising methods and portals that are online.

It is clear that advertising in the future will be on Facebook but to get the best results you should only take calculated risks and be smart about your approach.

More Articles Published By This Writer – online video marketing tips. Take a look at these for more details about this writer’s other websites.

In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to give value to your prospective buyers and customers.

It’s a fact that half of all Facebook users visit their profiles everyday? This suggests that there are over 250 million of the social networks 500 million who might be able to see your Page.

Imagine being able to tap a percentage of that market for your own product or service. That represents thousands of dollars in return.

Then again only a few Facebook accounts have the capacity to acquire customers. Like an official web page, a Facebook account must be worked tirelessly on, adjusted, upgraded and evaluated.

It’s essential that you first evaluate whether your Facebook business page is offering valuable results while keeping your reputation wholesome.

Do you want your business to raise a corporate attention among people on Facebook?

Do you want to add a touch of fun and excitement which will appeal to your target market?

Or are you just looking to create a community with which all questions and other concerns of your customers can be addressed?

Whatever the goal you have in mind, you must always execute your Facebook page with as much clarity as you would with your official web page. Avoid posting mundane or unnecessary things. This means resisting the impulse to post personal content or even things that seem fun but aren’t valuable to your audience.

Here are some other helpful hints you may find useful:

Ask For Testimonials

It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and the like. In these modern times, social media management offers a number of benefits to businesses. They can use customer comments and testimonials as means to assure clients of the quality of their product. With that being said, asking your customers for feedback is a good idea. Of course, you would most appreciate highly favorable feedback if given under your own accord. Then again, this may not always be the case depending on the quality of your products or services. Consider offering special deals or gifts. Say, for example, that every Facebook feedback will give them a 5% discount during their next purchase.

– Interact with Potential Customers

Whenever there are queries with regards to your products or services on Facebook, always make sure that you get back to them immediately. It would be a good impression for your Page and for your brand in general if their questions and issues are dealt with at the earliest time possible. If you are unable to do this, say sorry for the late reply.

To help you with answering questions, you should also hold as much details in your Landing Page (or your Profile Page). If all the information can’t be included in the space given, then try using a Notes Page or a similar tool.

– Post Relevant Pictures

There are business pages that use the Photos section while others use unique applications that enable them to showcase their products as well as post the product images. Whichever is the case, always make sure that the photos are of high quality. Featuring photos that look lifeless and uninteresting won’t appeal to prospects. Give as much detail as needed. For instance, if you have a jewelry business, you can promote it on Facebook by posting photos that feature the intricate designs of your jewelry pieces.

Remember these simple suggestions when coming up with content and you’ll have a good deal of prospects coming in to your business page.

Be sure to read our next issue of Facebook for Business soon.

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Our last issue dealt with the subject wealth creation on Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your business.

The Groups application has recently been transformed making it a lot easier to navigate. Notice that compared with Fan pages, the Groups application is not the best choice for use if you’re building a target market. A Group can be kept concealed from other Facebook users in case the moderator chooses to do so. With Groups, one is allowed to chat, send emails and post photos to a given group of people.

While the Groups element has its share of strengths, it also has some limitations when compared to Fan and Business pages on Facebook. To get the most out of this application, some businesses either assign a staff to maintain it using a personal account or be watchful when attaching contacts to their Facebook business page. Even the business owner can implement this right away.

Let’s quickly check out a few ways to apply social media management and using the Facebook Group Application to your advantage:

As A Way To Interact With Other Businesses Within The Industry You’re In

No matter what industry you are a member of, a good discussion on the key points and issues of the network is one way to build your status whether through formal meeting places or through casual discussions in a medium like Facebook. For many other business owners, this could indicate talking to competition and revealing things that they aren’t expected to. Then again, they’d be surprised to know that a lot other online marketers are enthusiastic to share what they know. Don’t leave out yourself from sharing some of your expertise and experience to other people. It might just be a peg for a prospect to choose you later on.

– As An Assistance Group

Do you have numerous concerns regarding advertisements and other aspects of operating a home business? What if you need to talk to the admin regarding a few issues about business? With Facebook for Business you can easily do this with as much openness or privacy as you want.Your team will be thankful for the written support. It is also a way to celebrate small milestones in the department you belong to or with the company at large.

– As a Call for Corporate Social Responsibility

Are you contemplating about running a fundraising activity inside your group? How about if you need to communicate with the charitable organization your company is involved with? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. If you decided to make the discussion open or accessible to everyone, your customers and other companies might even include themselves.

As A Way To Keep Up With Staff Members Not all sectors need a closed office. As such, these companies need a way to update their employees of the happenings in the Administrative side. Any issue that need to be discussed within the staff can be done online with the use of Facebook Groups. Discussions can be done through chats as well as posting of updates at the wall.

Make sure you look for your next issue soon. We will concentrate on the right ways to interact with your fans and friends on Facebook.

Are you already using Facebook for Business? If not, you’re missing a lot on profits! Find out more about Facebook marketing here.

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Learn How You Can Create Your Facebook Business Page

In the last issue, you learned why it’s important to create a business presence using Facebook In this issue we are going to talk about creating a page for your enterprise on Facebook.

There are some confusions as to how to separate your Facebook Business Page from your personal page. It used to be that with out a personal page, you couldn’t make a business page for your company.

But not anymore. Facebook is now far more flexible when it comes to generating accounts for business purposes. This makes it simpler to get your company noticed on the web using Facebook as well as keep your images separately and protected.

When practicing social media management, it is important to differentiate the two though. Where business is concerned, experts recommend having a business page instead of a Personal Profile. Although profiles are designed for folks, pages, on the other hand are far more suitable for organizations, businesses, individuals who have celebrity status or any person who needs professional presence in the Web. This way, the far more apt term need to be Business Page.

It would be best if you start with a page right away rather than converting your profile to a business page as this is a lot easier and less time-consuming.

To get started in Facebook for Business, you will have to go to the site and create a page. This can be done quickly and easily, just follow the steps given and also you can check out Facebook’s assistance center should you need some help.http://www.facebook.com/help/?page=904

Pick the first one.

After that, you will be asked for a page name, and if you are the official representative of the entities you created. Be sure that you have also studied the Facebook terms so you will not have any difficulty with your account being deactivated for violating their guidelines later on.

The website can be very strict when it comes to multiple accounts so be careful not to mix your personal account together with your business page. Also, you will want to answer the basic questions in your Fan page as this is helpful in adding more credibility to your site like the business background or history, business locations along with contact numbers.

The great thing about Facebook marketing is that it gives you the advantage of analyzing.With these advantage, you will be able to evaluate the amount of traffic coming to your site as well as easily account your activities. Your business will also have the ability to simply engage customers to promos and just as simply figure out whether these promos are helpful in driving visitors to your page and to the overall sales. This is not available in a regular profile page.

Also, a Facebook page allows you to take advantage of its ‘Like’ button. The Like Button will provide you with an indication of customer base. The number of possible ‘Likes’ to your page is unlimited unlike in a normal page profile page where individuals are only limited to 5000 friends.

One thing you should keep in mind in your business page is to maintain professionalism. You must also be consistent in updating your page to obtain the respect of individuals. There will be instances when you will be tempted to make your page more lively and interactive as it should be but always remember that raising awareness to your brand is the most important thing. Each and every action or in this case wall post released should move towards an image of professionalism despite the site’s easily casual manner.

Look out for the next issue of Facebook for Business. We will discuss about how Facebook can help you bring in new customers.

There are lots of free ways to promote anything online. However, Facebook marketing is surely powerful when it comes to getting targeted traffic. In addition to that, using Facebook for Business allows you to interact with your target audience.

Facebook happens to be the biggest social network today, with absolutely no big competition. Facebook clearly dominates the internet and that means that it is heaven for advertisers and promoters. With half a billion users, Facebook offers all advertisers, including you, the ability to put laser focus into targeting prospects. It doesn’t matter which product or service you need to promote, there is an audience for it on Facebook. The following article gives you an insight into what Facebook can do for you and how you can leverage this new advertising platform in the best possible way. [youtube:Qocum3PQJpQ?fs=1;[link:Autoresponders];http://www.youtube.com/watch?v=Qocum3PQJpQ?fs=1&feature=related]

Advertising on Facebook is just like advertising on any other site, a fact you should remember. For this reason, finding the best ad is critical and that is why must split test everything. Finding the best ad is the first thing you want to do when you start advertising on Facebook and the only way to find that ad is to compare the efficiency of different versions by testing them alongside each other. Split testing is nothing new, and has been around for a long time now. The key is to remember that split testing on Facebook isn’t a one-off endeavor and should be done repeatedly to ensure you are constantly improving your ROI. It is also important to be patient because it can take a while to find a campaign that is successful.

The rate of conversion of will depend on the destination page, even if Facebook ads are highly effective at driving traffic to any type of page. Instead of sending people to your site, you will see better results if you create a fan page where you send people to from your ad. Why? Doesn’t Facebook work for websites? While Facebook does work at generating traffic for sites, this approach is more effective at increasing conversion rates and achieving quicker growth. People are very familiar with fan pages on Facebook, which means they can instantly connect with them if they land on them. Besides that, the conversion rate will be considerably high because joining your fan page takes a simple click on the ‘like’ button. Once you have built a base of fans, you can communicate with them regularly through Facebook updates.

When you offer your niche a few free gifts via your landing page, this is a great way to convert traffic into sales. Today, if you take the time to check, you will see that lots of internet marketers are using this particular technique as a way to build e-mail lists. In addition to helping you provide value to your new subscribers, it shows of how much you know about your topic. This is a much better technique than just sending people to your product page because it will increase your conversion rate. Once you have the contact information of your prospect, you can easily follow up to deliver more value and ultimately increase your sales. The thing is that you want to make sure that you set yourself apart from all of the competition in your field and offer something of real value to the people on your list; don’t just settle for giving out some rehashed materials as your free gifts.

This is a naturally occurring thing: when our friends like a thing it’s plausible that we will enjoy it too. When your ad appears to one user and that user sees that it is already liked by a few of his friends, that user will be more likely to check you out. This is one of the more unique aspects of Facebook that you can’t get from other advertising platforms that are out there.

It is clear that advertising in the future will be on Facebook but to get the best results you should only take calculated risks and be smart about your approach.

You might wish to discover more on integrating online and offline marketing? You should check out these internet marketing strategies.

In our earlier issue, we discovered the methods on how to get individuals to like your Facebook business page. In this issue, we will talk about how you can reap the benefits of promotions, contests, and giveaways to pull in more individuals.

Using a social media management site purely for promotions, contests and giveaways is a good way to evaluate whether these said publicity tactics is working for your business. The site allows anyone to find out the amount of traffic that comes to their page.

The positive aspects of this are two-fold because making the advertisement exclusive will bring in a new set of fans which is always necessary when trying to build online presence. Contests engage more people to your page.

Now that you know this, let’s proceed to how you can implement Facebook marketing and go about making traffic-pulling contests and promos.

First of all, be sure all needed contest mechanics and posts are accessible to the Facebook users only. The small business should not promote it in emails, newsletters, other social networks or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. Also, it’s important that the mechanics are straightforward. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.

Take note that offering contests, incentives and promos can be a bit costly as these require some Facebook applications and other programs for them to run smoothly. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. In general terms, almost all contests are not even allowed. You are not allowed to have an official contest posted in your wall.

However certain exemptions are at hand. Any business that wants to run contests in Facebook must first purchase at least $10,000 worth of Facebook ads within just three months.

For businesses that are able to use prize draws, there are numerous of business applications that help produce these. Contests for Fan page is an application that was developed by Wildfire and can help neophytes in producing contests with photo, video, writing and graphical entries. You can also pimp out your campaign as much as you want with these tools. You can change the look of graphics ,control contest mechanics, deadlines as well as the level of contribution of people in your network. For easier navigation, you can place in a contest widget in your Fan page in order for participants to link straight to a micro site. There are also other contest builder tools like Vertigo and Strutta.

Part of bringing in many participants is presenting a really irresistible reward. As an example, Regus, a workplace supplier ran a contest campaign and offered a fully furnished office for the photo entry that showed the messiest work area. See this as a model when coming up with your own contest. More exclusive prizes include dinner with celebrities or a chance to attend a star-studded party.

A contest that’s monitored successfully will most certainly bring in lots of prospects to the company. For some small businesses, campaigns like these may need a great deal of effort. However, this can be one of the most efficient strategies to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Earning profits on Facebook!

Facebook for Business taking advantage of ads from the site are simply great ways to earn the success you want in online marketing. Learn more about Facebook marketing here.

In the last issue we discussed about making use of Facebook Groups for your business. Today, we will be talking about the right ways to connect with people on Facebook.

Although people are more or less aware of what right Netiquette in social media management, the creation and development of Facebook has taken web interaction to a whole new level.

When it comes to Facebook marketing, there are a number of things you have to bear in mind when addressing people.Each application should be carefully studied. However you use Facebook, whether for personal or business purposes, consider that your actions online, while not all, can have a big consequence within your world. It may be too shallow but for some people, a Facebook account even becomes a basis of making or breaking relationships. Also , there are some that rant about their bosses, spouses or in-laws online.

Here are a few things to bear in mind when dealing with people online through Facebook, more so if you’re using it professionally.

– Keep what needs to be Private, Private

Redundant as it may sound, this is the key rule many people put aside. The discussion and sense of voyeurism Facebook gives is a tempting entity but you should remember these things have a tendency to backfire you and your business. Do you really want your clients see you puking on your Friday night gimmicks? Or is that catty statement that was intended to be an inside joke between friends worth the misinterpretation by others? Remember, the Internet is forever. Your personal or professional contacts may see these later on if not today. If your life is like an open book, just imagine the consequence of you having to explain to them each and every action you made in the past.

When Using Facebook for Business, Stop Publishing those Game Updates

Those game updates will make you look incompetent towards potential customers. Remember that you do have the option not to post these updates. To you, it may seem like guilty pleasure. But for your potential customers, these may label you as unprofessional or even irresponsible. Of course, you don’t want to be seen this way, do you?

Avoid Posting Updates As If You’re Texting Them

Hd a gr8 tym @ lst nyts prty. Sounds professional? Not at all. Some people may forget that all the characters are at your convenience and besides, you have a relatively longer character limit, so make use of them appropriately. Text posting may turn off your potential clients and customers as it sounds a bit too amateurish. The same thing goes for posting nonsense words or mediocre things. In fact, stop posting just for the sake of posting. Although everyone is entitled to their own bit of cyberspace, these things have a tendency to get one other people’s nerves in the long run. Of course, you wouldn’t want to irritate your customers and clients.

– Choose Contacts Wisely

Don’t forget that all your posts will appear on their news feeds. Even their contacts will have the chance to see it. So it would be best if you only go for contacts that are targeted. Direct contacts are suitable. You only have a 5,000 limit for contacts after all. If you’re keeping a Facebook page for business reasons, then do not accept friend requests right away. Doing a little bit of research may do your business page good. You can un-friend some people later on after finding out that they aren’t within your target audience.

Watch out for our next issue. We are going to talk about using Facebook to provide value to your prospects and customers.

All successful online businesses earn the online presence they want with the aid of Facebook for Business. It’s your time to use Facebook marketing right now.

In the previous issue of Facebook For Business, you learned the best way to set up a business Fan Page from Facebook. Today, we will discuss about the ways you can get Facebook users to like your page.

Before actually doing something to get more ‘Like’ clicks, you should first know the primary problem when making your Fan Page as noticeable as possible. The major issue in using a Fan Page is the awareness of the Facebook users.

To be able to do this, the company must find other autos by which the URL address can be seen. You can try tapping into your employees and other contacts. Mention the launch of your Facebook Fan Page by sending ezines. If you’re a big company, then you can easily get a few hundred Likes within the company right away.

Many firms even make it compulsory for their personnel to include the Facebook account in their e-mail signature. This way, personal and professional contacts will be just a click away from the account. The company can also tap other web vehicles such as their official website, their Twitter and LinkedIn account and even through SEO articles and press releases.

All in all, the impact of social media management is incredible when played right. One should never stop trying to build awareness for their account. Simply put, Facebook needs unique visitors for your website to flourish.

Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. Getting Likes on Facebook is a confirmation of a company’s popularity. It tells how your business is very much visible online. The number of ‘Likes’ a Fan Page has dictates how powerful it is in reaching more prospective customers. You can get more ‘Likes’ by using your page proactively. It should give out frequent updates, upload photos that will entice potential customers and use applications that help share its promos and sales.

If you need help in doing this, then tap a group in your company to serve as moderators. Make HR or Marketing the primary group in charge. If however, you’re running a small business with a limited amount of employees or if you’re running it yourself, consider outsourcing the task and use applications like Hootsuite which sends out updates on a regular basis.

It can be daunting at first to try to achieve many ‘likes’ but remember that it can be much easier if you stay organized and consistent. The standards in using Facebook differ from one company to another. You can post more or less frequently compared to another business but one thing that should always stand is this: Professionalism when posting any content.

Treat the Facebook account like you would a newsletter and your clients the primary audience. Post updates that are always benefit-driven but not full of hype. A lot of fluff will ruin your reliability online. Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.

Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. By doing this, customers are easily led to the account and you will garner positive associations from it. Realize that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it’s important to take good care of your present customers as this will determine your level of “share-ability”.

Check out our next issue. We will go over the ways on how to use promotions, prize draws and give-aways to gain more Facebook Fans.

You can make an additional income source if you know how to properly implement Facebook marketing. Have you already decided to use Facebook for Business? If so, see here.