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Text marketing offers numerous unparalleled opportunities for marketers, in particular the ability to bridge traditional and social media. A simple and well designed mobile marketing campaign can offer a supplementary form of advertising which connects different campaigns.

Integrating the two occurs by adding an SMS marketing keyword to any traditional form of advertising. It could be a billboard, television, radio or even a magazine. The possibilities are huge. The mobile marketing portion then transitions consumers initially interested through these traditional forms of advertising and refer them to social and digital forms like Facebook, email or websites.

The mobile marketing portion is then used to transition interest first generated through the traditional forms of advertising into digital and social mediums. By integrating these two distinct forms of media, advertisers can interact with consumers on multiple levels, increasing the number and effectiveness of their calls to action as well as sustaining interaction through multiple channels.

Woman’s Day did an excellent job of combining the two in a May issue of the weekly magazine. An article about a famous German jeweler now living in New Zealand concluded with a keyword that readers could text to enter and win an original piece of her jewelry. From here, users were offered calls to action via email, a website and Facebook, ensuring interaction in the social and technological sectors as opposed to relying on the traditional cues offered through magazine articles. The text marketing was measured, receiving over a thousand responses as well as generating substantial traffic to the Facebook page and her website.

Mike Pero utilized a similar method of integration, adding a mobile marketing portion to his traditional television advertising. Users could text the keyword ‘ute’ to the number provided onscreen for a chance to win a hot lap in a V8 ute. Within two minutes of the advertisement showing, 500 responses were received, with an additional 300 following up in the next five minutes. The text response to the competition entries followed the same path as the Woman’s Day advertising, offering links and encouraging interactive via Facebook and a website, both of which received a marked increase in hits in the immediate aftermath.

Looking to find the best deal on mobile marketing, then visit www.txt2get.com.au to find the best advice for you.

Web 2.0 is one of the most loosely defined terms. Coders will tell you it is tied up with the adoption of XHTML over HTML, developers will tell you it is to do with the decline of the traditional provider/consumer relationship and a more ethical web.

The general consensus though is that WEB 2.0 is the increase in social networking that the web now offers. Sites driven primarily by user content such as Myspace, Youtube etc.

In the end, it all amounts to the same thing. A better way of working on the internet that allows people of all technical abilities to interact and communicate. In turn, these social sites have become a traffic source that dwarfs all others.

In 2010 there are, we are told, more people logged into Facebook than are using Google. There are more people watching Youtube than are glued to any TV station you care to name. The next Soccer world cup final, an event that will have over one billion people worldwide watching – will be the only television program this year, anywhere on the planet, that will have more watchers than the average number of people logged into Youtube.

It didn’t take long for many to realise that these places represent a massive and new marketing and information exchange possibility. Getting your message across is potentially simpler than ever.

Selling and marketing information requires an audience as large as possible to be a success. WEB 2.0 offers the largest and most consistently available audience the world has ever known.

That’s all well and good, but how do you go about accessing this wealth of opportunity?

What methods are best to make sure that you are targeting your information to just those who would benefit from it? How can you spread your word to as wide an audience as possible without spamming those who have no interest?

It is more than possible to use WEB 2.0 to leverage your skills and ideas on the web. You may need to change your normal way of thinking and learn some new skills, but the door is open and ready for your message to be heard.

Discussions, comments, forums and blogs represent new ways of being heard. Getting text, photo and video media online has never been easier. Make a plan of action and stick to it. Soon you will be an active user of WEB 2.0. This will benefit you, and those looking for what you have to offer.

With the massive increase of WEB 2.0 social sites, arises new and quick ways of gaining web traffic to your own web holdings.