Assured Social Media

If you are a online marketer and you have not been residing in the actual wilderness during the last few years you have most probably observed the actual changes that have happened regarding social media systems and their use within online marketing. These platforms once had virtually no value for real marketing purposes for 2 reasons. Firstly, they did not possess enough end users to really end up being well worth the effort and time. Next, those people who used social networking weren’t interested in purchasing something, they simply wished to connect with friends.

The very first thing obviously belongs to yesteryear. Whenever Facebook went past the five hundred million users mark they proved to everyone that there’s come a entirely brand new era – the actual era of social media marketing. But now, we’re nevertheless bound to problem number 2 – individuals on Facebook are not precisely awaiting individuals to sell them something. They like the final place on the internet where its not retailers that attempt to get their attention however their family and friends. To begin with, social networks tend to be about meeting up with former friends as well as new, fascinating individuals, not really regarding profit for anyone.

So how do we cope with this? As online marketers we might obviously just ignore what the people want and start blasting Facebook, Twitter and alike along with ad’s and spam. I have not tried it but I’m sure there are ways we can get past the security guards. Keep in mind how e-mail started out as being a personal thing, until retailers started e-mail marketing, that ultimately led to junk-mail? With social networking it’s nearly like we get an additional chance of doing points right. Starting all over again. The question is – how should we do this?

It is actually quite easy if we simply learn how to alter our thought process a little. Don’t try and promote some thing, try and promote yourself. Social networking is all about you, how you think, you dress, you are. The key to social advertising would be to end up part of an online neighborhood and build some type of impact in it. Once you have achieved that, you can begin talking about your items and websites in ways which are suitable for them. Do not say something similar to “exclusive offer, just $ 50”. Rather, simply share this news regarding your own products making this something fascinating. Should you wish to become a social networking professional, you need to rethink your whole marketing strategy.

Promoting the Graco Snugride infant car seat upon Myspace is really hard. However building relationships with loving parents is not that hard. After you have a positive connection, you are able to mention you have web site along with interesting evaluations about baby child car seats. Can you see the power behind this principle? Do you can. Because if you think about it, Facebook alone has over five hundred million users. Think about the rest of the socialnetworks like Twitter, Myspace, Youtube and co. Think about all those individuals you can get to your website to purchase something. Do you see the power right now?

Click here for an example site about a Graco Snugride infant car seat, optimized for google. Snugride Infant Car Seat.

With 500 MILLION facebook accounts out there, you’ve got blinders on if you believe your potential or existing customers and clients do not use facebook. And, just because you have a facebook account, doesn’t mean you’re really using facebook to it’s potential. Isn’t it time you sink your teeth into the most important innovation of our time for doing business today?

Start logging into your facebook account to take advantage of these three main benefits:

1. More website traffic. Okay, there’s no surprise here that I’d mention that. But, what I see people overlooking is that fact that you can get extremely targeted and qualified and ongoing traffic from facebook, using all the other resources, blogs and websites you work with. You will be amazed at the percentage of visitors you’ll get from facebook when you look at your visitation statistics. Google Analytics is my favorite no cost system for watching my traffic.

2. Exceed your own expectations of how participating in facebook can help your business grow. I’m always asked “How do you ever find the time to do all that facebook stuff?” When facebook becomes one of your primary marketing components, you’ll just snicker at yourself for thinking like the majority that social networking is just a waste of time.

3. Appear human. That’s where all those what I ate for breakfast posts come from. I had to get this one out of the way early because it was nagging at me. People are always saying how they just can’t get into social networking because “I just can’t stand the idea of telling people what I had for breakfast! I mean, who cares?!” And, of course, there is the “You’d never believe what my cat is doing!” Who cares again?

Login to facebook daily at least 3 times a day for two weeks. You’ll start to see how facebook can generate all the leads and sales you want for your business.

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Since there is so much interest in social networking, I thought I would share some information with you. Below is a great list of ideas to promote your business using social networking:

Limit yourself to 3 choices

How many social networking sites are out there?

There are too many, in fact, we have lost count of them because there are so many.

While you are free to join as many as you want, you may really want to limit your options to the top 3 in order to get the most effective use of your time and energy. While this rule may be reconsidered if your goal is to drive as much traffic as possible to your landing page, or search for niche specific customers, we recommend the following three networking sites to appeal to all businesses and professions:

1. Digg

2. Facebook

3. Digg.

Make us of their applications or plug-ins

Most Social networking sites come with exclusive plug-ins and applications. You need to take advantage of these and utilize them for your own professional and personal purposes.

For example: Facebok allows you to integrate with twitter into your profile. This is very advantageous to you because there could be people on your facebook that are not subscribed to Twitter and they can see your short message without you having to post the same message twice. Digg also allows you to immediately upload and share stories by adding one button to your blog, another time saving tool that can increase the overall value of a single effort.

Be very friendly

This includes one forgotten rule of salesmanship, be human. Make sure that you are sensitive to people’s feelings, give them a chance to interact with you by asking them about their posts or answering a question of theirs even if they are not related to your particular business.

Don’t be stiff or business like and avoid coming out like a salesman. Most of all, do not spend all of your time just promoting yourself or products or your followers can become bored with you. I cannot emphasize this enough! Most people want interaction and information. While they may not be seeking the products or services you provide, they will learn that you are a person to be respected and when they are finally seeking your product, they will find you are the expert they are searching for.

Consider your landing pages

We’ve talked about Landing Pages for quite a while and I still consider them to be one of your best tools on social networking websites. When you’re simply using Facebook or Twitter for the sole purpose of meeting and making friends, while that is still very important, you’re defeating the purpose of building a social networking campaign. The ultimate goal is conversion and having a well designed landing page for your web-presence is like having a skilled receptionist in your office. It will take care of your customers wants and needs, even when you’re not available to help them directly.

You have to make sure that first your landing page is working effectively and is able to communicate clearly and efficiently. Think about it in terms of having that secretary or receptionist I mentioned earlier. Would you hire a receptionist who was rude, un-attentive or incapable of answering the questions posed by your customers? Would you employ an auto-mechanic to answer technical support calls for a computer software and information technology company? No. Then why would you permit this kind of behavior from your landing page?

Fortunately, Ad2Action.com offers an array of designs which you can conveniently modify to fit your needs, whatever your business profile may be. You can also keep track on your campaigns to determine which of your marketing effort are providing the bulk of your traffic and utilize your time to focus on those areas.

Think about your business profile

Upload a picture! It doesn’t have to be a picture of your smiling face if that doesn’t appeal to you but it should be a picture which represents you and your personality or your niche or business, such as your company logo.

Some people will use pictures of their children while others will use their pets. That is a great idea. It shows that you are human and might provide of opportunity with others that have similar interests. If you upload a picture of your dalmatian, you could possible find people that have barely spoken to you in the past and are now offering a new relationship because it just so happens that they have a dalmatian also.

Let your bio, user name, posts, and any other interest groups you select be a reflection of who you are as well as your business. Make a clear distinction between your personal and professional information, and be certain before you post a personal comment that it will not reflect badly on your business.

Accept all opportunities you come across to direct your followers to your landing page, without overwhelming them.

Utilize all aspects of social marketing by directing your traffic to your landing page. Before creating your landing page, check out Ad2Action.com

Simply put, one of the most important technological developments in recent years has been the advent of social networking. Allowing users to connect and interact with friends, relatives or just generally people of similar interest and hobbies, social networking platforms such as Facebook, Twitter and MySpace have become very popular in a short space of time. As mobile devices are now capable of running social networking applications, the opportunities for advertisers are exciting.

Social networks have their roots in the basic online communities that existed over a decade ago. While rudimentary compared to the services offered today, these communities allowed users to interact with other users by linking in their email addresses for the exchange of information. These communities were quickly replaced however by the first social networking services that offered a far wider array of functions and the ability to create personalised accounts with which users can interact. It was these personalised accounts that allowed advertisers the first opportunities to target specific markets based upon a users interests. Since these first steps, social network services have rapidly developed to the point where they can now be accessed remotely on a mobile phone.

The injection of mobile technology into social networking is where it becomes really exciting for advertisers though. Recently, Red Bull used the location-based social networking service Whrrl to create the Red Bull Society as part of its promotion for the New York Air Race. Individuals who joined up to the society were able to access ticket information, drink specials or other exclusive content through their mobile phones. The notable feature about the Red Bull campaign was that the content reflected a members physical location keeping them up to date with any local developments or offers they may benefit from.

With social networking heavyweights starting to show interest in location based services, the use of social networking as a marketing tool will continue to be refined.

Facebook in particular has signalled that it will work with services that already utilise location data so that it can create a more immersive and responsive social networking experience. This will allow for tailored marketing campaigns that take account of the places a user most frequently visits thus intuitively reflecting their preferences. Coupled with the scope and reach of social networking giants like Facebook, this presents an exciting opportunity for businesses to advertise to establish sophisticated and effective marketing campaigns.

To find out more about how Txt2Get’s mobile marketing tool can help you embrace the benefits of social networking, visit www.txt2get.com

Many real estate investors don’t understand social media, or how it can help them.

Social media is like “word of mouth” on steroids. It helps build relationships between the consumer and the product or service. In the case of the real estate investor, these consumers can be prospective tenants, buyers or sellers. Social media is not selling, it’s not SPAMMING, and it’s gaining the trust and respect that you need to keep clients coming back. Social media is a two-way conversation. Social media helps your clients find you in many ways.

Social media uses avenues like Facebook, Twitter, blogs and videos to post information and get feedback or questions from prospective or current clients.

In other words, if you are able to place content on the internet and viewers can respond to you, then you are using social media.

Social media can be understood by first viewing how consumers used to do business. I call this “What is old is new again.” Back in the 60’s, dad took you to Bob’s Dealership to purchase your first car. You might have asked, “Why do we have to go to Bob’s? Why can’t we go to Fred’s?” The answer was usually, “Because I bought my car there and grandpa did, too, so you can’t go wrong with Bob.” The trust was established; therefore you went to Bob’s dealership and not Fred’s. More than likely dear old dad played poker with Bob and participated in the same community events.
How does that relate today?

How does the above scenario relate to today’s consumer culture? Today, that same relationship, word of mouth, and trust is built over the internet. Consumers are more connected to the technological world today more than ever. Many phones now even have social media integration. By utilizing social media marketing you can effectively target this audience 24 hours a day, 7 days a week!

Now, why should you care about social media? No matter the industry, you have to compete online for your consumer. Social media gives you the opportunity to build a relationship with either an existing client or a prospect. As the relationship builds, the trust is earned; therefore you will be the one they decide to conduct business with when the time comes.

Social media can provide your business with many tools:
* Building your reputation
* Getting more website views and phone calls
* Reputation management
* Customer service

Real estate investors are taking advantage of social media in a variety of ways. One way is through the publication of a blog. A blog is an online journal where people can post journal entries and allow readers to provide feedback on the content. Some jokingly say that BLOG is an acronym for “Better Listings On Google.” Blogs are used by real estate agents to build credibility. Generation X and Y members provide a great market for first time homeowners or renters. They seek out blogs for information and feel more at ease placing a question on a blog rather than dialing the phone to ask. They view this as using time wisely.

By publishing a blog, you will get noticed on Google and other search engines. Frequent updates inform search engines that the site is authoritative and informational, resulting in higher search-engine rankings. Using popular search keywords in a blog post can also strengthen your results.

An example of how a real estate investor is using their blog to increase traffic is giving tips on what to look for when purchasing or selling a home. Real estate investor, Colman Grant out of Colorado, posted key points on how to protect yourself when hiring contractors to renovate your home. He is viewed as an expert since he does this quite often. From this post, he gained an interested investor.

Join the many realtors who have incorporated Facebook as a great referral system. One way of doing this is connecting with classmates from high school and/or college. Your past friends learn that you are in the real estate business and begin to use you as their trusted agent and the word spreads that you are the best source.

An example of a realtor using Facebook would be Amy Hale of Seattle, Washington. She used this method and gained three clients in one day. She had connected with her classmates from SUT (Texas) and Flour Bluff High School. While connecting with old friends, she had posted an open house on her status and one of her high school friends had happened to move to a town near the open house. Her friend didn’t buy that house but wanted her to sell her house. She did a great job and Amy ended up finding a house for her friend’s sister and best friend. This is an example of many.

Remember, there are many strategies at your disposal. Just find the one that fits your audience. Your strategy may need to evolve and change over a period of time as various industries learn to adapt their methods of communication.

Social media allows you and the consumer to communicate in an open and safe atmosphere that establishes a relationship that will last through the good and the bad.

Learn more about social media. Stop by Sonja Dyess’s site where you can find out all about social networking and what it can do for you.

Hundreds of people from all over the world are joining twitter every day. The membership is growing by the hours and is one of the most popular social networking sites preferred by people for communication and interaction.

Membership to twitter is free and one does not have to pay any money for any of the services here. You can send tweets to anyone else in the network including your friends and family or those you make friends with on the network. In turn you can receive messages from friends and family and keep in touch instantly with everyone.

The network works like an exchange where once you have send a message in the network to others say your family and friends, they in turn respond to or broadcast messages to everyone else known and the chain keeps growing. This is how messages about the latest events happening around the world, or some gossip about celebrities spreads like wild fire in a matter of minutes across the world.

Twitter and other networking sites are great platforms for people to promote their products and services. By running sales campaigns on these sites, marketing companies draw a lot of traffic to their own websites.

You can run attractive advertisements, invite people for promotional sales campaigns, run sales customer contact program for niche customer segment etc and put up catchy captions so that visitors are tempted to click on the advertisement and check out your site.

Once people start visiting your website and you have a substantial viewer ship and traffic, then you would be able to further prompt them to click on the links to your affiliate websites and thereby generate revenues for yourself.

This way twitter can be used by Internet marketing companies to generate traffic to their own websites.

You may take a while to build momentum and generate sufficient traffic into your website through twitter, but then once you have stabilized, you will find a steady flow of visitors which can be converted into sales leads to grow your business.

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There’s no doubt that people believe in our friends for awareness, advice, and certainly for sizzling recommendations on the next popular trend. Google Social search taps into this behavior by seeking appropriate publicly-accessible content from your social group of friends, and some of your online friends and associates.

According to Google listed below are examples of the types of appropriate, publicly-accessible articles it searches for:

* Websites, weblogs, public profiles, as well as other articles linked from your friends’ Google profiles

* Web content, including status changes, tweets, and reviews, from social companies that your particular friends have listed in their Google profiles

* Pictures posted publicly from your social group on Picasa Web and from websites linked from their Google profiles

* Appropriate posts from your Google Reader subscriptions

And Google claims it searches the following to create and come across connections:

* Individuals within your Gmail (or Google Talk) chat list

* Folks in your Friends, Family, and Coworkers groups in your Google contacts

* Individuals you’re openly associated with through social services that you have placed in your Google profile, such as Twitter and FriendFeed

* Those who are acquaintances of people in your immediate cultural group

As a business proprietor your wheels may be spinning at this time. Entrepreneurs are usually particularly skilled at taking advantage of opportunities and as you can see there are several ways you can employ Google search to your advantage.

#1 You should use Google Social Search in order to keep tabs on your competitors. Merely locate your rivals via Twitter or FriendFeed and include them in your Google profile or even add them to your associates and now suddenly their content is being sent to you automatically.

#2 You can also make use of Google Social Search to stay on top of industry developments by befriending or perhaps adding business gurus to your contacts. Keeping on top of industry trends supplies food for brand new content, chats and even product or service ideas.

#3 You should use Google Social Search to put yourself in front of your target audience. Google recommends, adding links to content material you wish to share and by connecting content to your Google profile.

They also say that, “When you add new links to your profile, it may take a couple weeks (or longer) for your social search results to take new contacts and content material into account.” You can even opt for what articles is made publicly available. To find out precisely what content will be viewed by your social circle, visit google.com/s2/search/social and click on the “social tab.”

Google Social Search offers all sorts of implications for helping you not just learn and stay ahead of your competitors but in addition to help you connect to your target audience and market your small business with high quality content material.

Want to find out more about Internet marketing video, then visit Steve Rex’s site on how to choose the best marketing video for your money.

Like others, you too might have been interested about internet marketing. In this article, our main focus will be on Twitter marketing software and tools. There is not a single doubt that Twitter can prove to be a goldmine of the future as it is, largely and fast growing especially in the marketing areas.

In the previous articles, you have been told about the ways to make profile with keeping in mind the Twitter. You were also told in an article of mine, about finding of the users on Twitter as well.

Let’s come to Twitter Marketing software. You will find a large number of Twitter software but the one, which surpass all, is the TweetAdder. I have found that this software is gaining popularity but do know that before using it you should know its ins and outs.

TweetAdder is a wonderful marketing tool, which saves your time and also helps you out in searching out the twitter user and also integrates with them as well. In simple words, it a user friendly marketing tool.

The one drawback, which most people will find is its price. At $188, the full version is available, no doubt that it is worth the price but most people can not just afford it or will not on this software. Good news for you is that I have the perfect replacement for it.

The name of the software is Twitter Whistle and indeed it does possess TweetAdder’s features within it with a minor different interface. It will locate users, their tweeted words, bio keywords and pursue them. There a few new tricks it has of its own, such as you will be able to send your tweets using a specific RSS feed, plus its live feeds, which has been missed in TweetAdder, even though it is known as top marketing tool for Twitter. Secondly, you can also automate the Twitter Whistle near similar as you do in TweetAdder and chalk out tweets, which have been missed in another great software known as Hummingbird 2, priced at $97.

All these things must have made you think that Twitter Whistle’s price must be lower than TweetAdder, definitely it is. Your guesses would be around $90, $70 or even at $50 and you are wrong here.

I will tell you, hold tight, the Twitter Whistle costs only $39.99, which is around about $150 cheaper than TweetAdder. Do not be deceived by the cost and think that it is lesser software. It has been tested by us and we can say without a doubt that Tweet Whistle is as good as TweetAdder or Hummingbird 2.

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According to TubeMogul, which is a free website that allows you to upload your videos to multiple video sites at the same time and offers some great statistics on the success of your marketing efforts, over 50% of Americans will watch online videos. The data was revealed about three years ago. Today, video-sharing websites such as YouTube can be accessed all over the world.

One advantage of video marketing is that producing a video has become more cost effective. With the invention of the hand-held video cameras which are capable of producing videos in HD format, there is hardly a need for any additional software or technology. In fact, personal web cameras have been proven to be very effective.

But how do you really make it work for your business? Well here are some great tips:

Rename the video.

When you’re done filming and have uploaded the video in your computer it will likely have a very generic or even alphanumeric filename such as “vid001.mov.” I highly recommend that you rename your video prior to uploading it to the internet, bearing in mind the keywords you’ve chosen for your site or advertising. This way, your video will appear on the list of search results when a user searches for content using the targeted keyword.

Make sure you optimize the video

YouTube is the most well-known video-sharing website on the Internet to date, however there are actually many different ways you can display your videos, as many times as you want, on different websites. One thing you need to note is that a search engine such as Google or Yahoo are capable of cataloging videos and displaying them as search results.

Make sure you optimize your video, so that it will be recognized by the search engine spiders and will appear as a search engine result.

This means to ad your keywords to the title, description and meta tags or content paragraph of your video.

Adding landing pages

One purpose of video marketing is to invite users to visit your landing page and sign up for free information, register for an event or to buy your products or services. You can’t capture video viewers if there is nowhere to send them once they have watched your video. Make sure you put the web-address to visit your landing page throughout the video or at the end.

Because it’s the page that converts your searchers and browsers into clients and customers, you have to see to it that your landing page is well created. Ad2Action makes it easy for you to create a dynamic Landing Page with hundreds of templates to choose from and a collection of editing tools to customize your page and make it enticing to your targeted audience.

Ad2Action.com also allows you to immediately send your landing page to your social networks so your videos can be seen by your friends on Facebook, MySpace and other social networking websites.

Keep your time in mind.

You have to make sure and set a time limit for your videos. With so many videos on the Internet, your window of opportunity to capture a viewer’s attention is small! If your video viewers notice it takes too long to explain something or that they have to watch multiple videos to get your message, they will get bored. Once they are bored, it is easy for them to close the video and move on to something else. Therefore, make sure your videos stay within the ideal time frame of 2-5 minutes.

Before using video marketing, Make sure your landing page is up to par. Need a Landing Page/Capture Page Click Here

Optimizing a website is more than typing keywords in the right places. SEO and internet marketing strategies need to keep changing along with the newest trend on the internet.

Social networking sites are now dominating the time spent on the internet of many users. Almost everyone seems to have their own Digg, Twitter, or Facebook account and also account on another social networking sites. These sites have surpassed even the best search engine in traffic and amount of users. These sites have million user accounts and even higher traffic every day. This is the reason why social networking is very important in your planning despite your personal feeling about it.

One of the main advantages of having social network site accounts is to be able to place your website links on your accounts. This is an important part in optimizing your website since backlinks are essential to get higher search engine ranking.

When you place the links on your accounts, you share them with your social network friends who will check it out. You will get instant views from them. After you expand your network further, you will get more followers or friends who are related to your business. Aside from expanding your business, you can also get interesting information from them.

Aside from sharing links and information, social networking sites are great place to interact with your customers. You can ask for their input, comment, or opinion without clustering your own web pages. People are more likely to participate in the sites they frequently visit, such as their favorite social networking sites, rather in other websites.

As any qualified social media keynote speaker would tell you, Twitter, Facebook, and Digg are some of the most popular social networking sites. You need to plan your marketing effort on these sites as they are now the key players of social networking websites. The trend might change in the future but most of the net users are focusing on these sites now, so they are ideal for SEO.

First think you should do is creating an account, at least one for each site. You can decide if you want to create a business or personal account. It is forbidden to create a business account as personal account on Facebook. However, once you own a personal Facebook account, you can make as many business pages as you like. It is better to focus your time and energy for just one business page for every one of your business though.

After your account is created, the next thing to do is to fill the information and profile about you and your business. Some people might choose not to fill personal information to protect their privacy, but you do have to fill in all relevant info about your business. Not doing that will make people think you do not have a legitimate business or just a spam bot.

Your first network is likely to be the people you know in real life, such as your family, business partners, coworkers, acquaintances, customers, or friends. Continue to update your account with offers, links to your newest page, and news about your business. Do not forget to actually interact with people, which is after all, the main purpose of social networking sites. Share info, talk in a discussion, and answer questions about your business, and you will find your network expand over time.

These are the starting point of your SEO and internet marketing strategies on social networking sites. It will take some time and energy to get wider network, but afterward, you can see the result of your marketing effort.

The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.