Posts Tagged ‘twitter’

Learn To Use Twitter To Erupt Your Internet Traffic

Thursday, September 30th, 2010

Twitter marketing is unlike traditional marketing because you are not really selling products, but you are solving people’s problems. In this article, we will discuss a few of the Twitter marketing tips that you can use in the beginning. The Empire Formula.

When you begin participating in the Twitter community, it’s important to show your Twitter network that you’re a good person to deal with and not just someone who’s throwing sales posts at them. Besides, who wants to associate to someone who’s only interest is spamming people with constant sales spiels? If you post something that could be seen as offensive to them, it’s easy for them to stop following you. Finding followers on Twitter can take some time, but losing them can take a single unthoughtful post. However, if you post considerate tweets, those followers will look forward to more. Earn their respect by offering them your own respect first, and you’ll soon have a loyal following.

More and more online marketers are now seeing the potential of Twitter marketing. When you are on Twitter, you should pay attention to trending topics, as these can be used to your advantage. These are timely trends which go away after a while, so you need to take advantage when the time is ripe. If you are on the lookout for the hottest trending topics, you can create content with these in mind. As you learn to identify trends with the best potential, you can start to attract quick blasts of traffic to your site. To do this, however, you must be on the lookout for hot trends all the time, so you’re ready to write about them. Don’t be concerned if you don’t understand everything right away, you will get more proficient at it soon.

If you want people to notice your tweets, you have to make them noteworthy. Go out of your way to make your tweets noticeable and original, so they are not ignored. Yet you don’t want to send out random tweets on any subject just to be noticed. Nothing is more unprofessional than getting random tweets when you’re actually expecting something specialized. Empire Formula Review.

Overall, Twitter can offer you a great way to build your online business profits and expand your list at the same time. Jump in and make the most of the Twitter marketing opportunity right in front of you.

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The Real Estate Industry And Social Media

Wednesday, September 29th, 2010

Many real estate investors don’t understand social media, or how it can help them.

Social media is like “word of mouth” on steroids. It helps build relationships between the consumer and the product or service. In the case of the real estate investor, these consumers can be prospective tenants, buyers or sellers. Social media is not selling, it’s not SPAMMING, and it’s gaining the trust and respect that you need to keep clients coming back. Social media is a two-way conversation. Social media helps your clients find you in many ways.

Social media uses avenues like Facebook, Twitter, blogs and videos to post information and get feedback or questions from prospective or current clients.

In other words, if you are able to place content on the internet and viewers can respond to you, then you are using social media.

Social media can be understood by first viewing how consumers used to do business. I call this “What is old is new again.” Back in the 60’s, dad took you to Bob’s Dealership to purchase your first car. You might have asked, “Why do we have to go to Bob’s? Why can’t we go to Fred’s?” The answer was usually, “Because I bought my car there and grandpa did, too, so you can’t go wrong with Bob.” The trust was established; therefore you went to Bob’s dealership and not Fred’s. More than likely dear old dad played poker with Bob and participated in the same community events.
How does that relate today?

How does the above scenario relate to today’s consumer culture? Today, that same relationship, word of mouth, and trust is built over the internet. Consumers are more connected to the technological world today more than ever. Many phones now even have social media integration. By utilizing social media marketing you can effectively target this audience 24 hours a day, 7 days a week!

Now, why should you care about social media? No matter the industry, you have to compete online for your consumer. Social media gives you the opportunity to build a relationship with either an existing client or a prospect. As the relationship builds, the trust is earned; therefore you will be the one they decide to conduct business with when the time comes.

Social media can provide your business with many tools:
* Building your reputation
* Getting more website views and phone calls
* Reputation management
* Customer service

Real estate investors are taking advantage of social media in a variety of ways. One way is through the publication of a blog. A blog is an online journal where people can post journal entries and allow readers to provide feedback on the content. Some jokingly say that BLOG is an acronym for “Better Listings On Google.” Blogs are used by real estate agents to build credibility. Generation X and Y members provide a great market for first time homeowners or renters. They seek out blogs for information and feel more at ease placing a question on a blog rather than dialing the phone to ask. They view this as using time wisely.

By publishing a blog, you will get noticed on Google and other search engines. Frequent updates inform search engines that the site is authoritative and informational, resulting in higher search-engine rankings. Using popular search keywords in a blog post can also strengthen your results.

An example of how a real estate investor is using their blog to increase traffic is giving tips on what to look for when purchasing or selling a home. Real estate investor, Colman Grant out of Colorado, posted key points on how to protect yourself when hiring contractors to renovate your home. He is viewed as an expert since he does this quite often. From this post, he gained an interested investor.

Join the many realtors who have incorporated Facebook as a great referral system. One way of doing this is connecting with classmates from high school and/or college. Your past friends learn that you are in the real estate business and begin to use you as their trusted agent and the word spreads that you are the best source.

An example of a realtor using Facebook would be Amy Hale of Seattle, Washington. She used this method and gained three clients in one day. She had connected with her classmates from SUT (Texas) and Flour Bluff High School. While connecting with old friends, she had posted an open house on her status and one of her high school friends had happened to move to a town near the open house. Her friend didn’t buy that house but wanted her to sell her house. She did a great job and Amy ended up finding a house for her friend’s sister and best friend. This is an example of many.

Remember, there are many strategies at your disposal. Just find the one that fits your audience. Your strategy may need to evolve and change over a period of time as various industries learn to adapt their methods of communication.

Social media allows you and the consumer to communicate in an open and safe atmosphere that establishes a relationship that will last through the good and the bad.

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5 Ways To Generate More Traffic Than Grand Central Station

Tuesday, September 28th, 2010

Your website ‘door’ is wide open and nobody’s walking in. Here are 5 ways to generate more traffic.

A few years ago I was in Grand Central Station and was literally overwhelmed. I have a few crowd issues that I won’t discuss at this time. Suffice it to say that as we walked into the lobby I saw people everywhere. Some sitting. Some standing. People moving in every direction. Everyone was on their own mission with their own purpose. People moved with haste. No dawdling, except for those who were planning to stay all day.

Wouldn’t it be nice if your website generated traffic like that? That would be ‘grand’. Getting traffic from multiple directions with a specific purpose and mission. Traffic that sought you and found you so they could garner some key information from you to help them perform a task or reach a goal.

It’s possible. And it can be done for F*R*E*E.

The traffic sources are only limited by where and how you choose to market yourself and/or your products.

I’m sure you’ve read about marketing yourself on Social Sites, like:

1. Facebook – Behind Google, facebook is the #2 trafficked site. Everyday people are joining by the thousands. If you’re going to conduct business, you should create a fan or business page. They don’t like people using their personal page to conduct business. If you join groups you can talk to like-minded individuals or at least those who have similar interests.

2. LinkedIn – This is a site for professionals. This is not the place for witty status comments and family pictures. The people here are about business and professional matters. If you respect that you can use it to your advantage. With the median income of LinkedIn users being ~$109,000 and about 40% of the members being business owners, this is indeed fertile territory.

3. Youtube – Video marketing is huge. Youtube is another top 3 trafficked site. Whatever can be said with words can be said even better and more readily with a video. People like videos. If you check out youtube you’ll see that the quality of the video is really irrelevant. The content is what matters. Virtually everything you’re looking for can be found on youtube. Why not include your business in the line-up?

4. Twitter – You can update your followers all day long with your tweets. This site currently holds the #5 ranking for amount of traffic. Because it processes millions of tweets daily, it’s a great place for marketing.

5. Article writing – This is one of my favorite. Virtually any topic can be covered. You can then publish the articles on free article sites, LinkedIn, and/or your blog. Article marketing is great because the written word is eternal. The content should be focused on adding value. Answer the questions that meet people’s needs. Be concise. Don’t succumb to the desire to market your business within the article body. Let the resource box be the place for that.

This is definitely not an exhaustive list as there are many other options, like myspace and free classified ads. In each of these above mentioned venues, you have the opportunity to tailor your profile to inform your visitors of who you are and what you do. You want to add a nice professional picture of yourself so people can put a face with your name.

All of this generated traffic is to be sent to your primary site. You want to be sure to update it regularly and make it inviting and easy to maneuver. Driving traffic to an outdated site is like marketing suicide.

Arlissa Pinkelton

Find Out The 7 Mistakes Most Multilevel Marketers Are Making And How To Do It Right And Increase Your Leads. Arlissa Pinkelton is a leader in the area of Internet Marketing Via Social Sites. You can find additional articles on this subject written by her at Arlissa Pinkelton Blog.

How Twitter Contributes To Web Entrepreneurs To Generate Sales

Saturday, September 25th, 2010

Hundreds of people from all over the world are joining twitter every day. The membership is growing by the hours and is one of the most popular social networking sites preferred by people for communication and interaction.

Membership to twitter is free and one does not have to pay any money for any of the services here. You can send tweets to anyone else in the network including your friends and family or those you make friends with on the network. In turn you can receive messages from friends and family and keep in touch instantly with everyone.

The network works like an exchange where once you have send a message in the network to others say your family and friends, they in turn respond to or broadcast messages to everyone else known and the chain keeps growing. This is how messages about the latest events happening around the world, or some gossip about celebrities spreads like wild fire in a matter of minutes across the world.

Twitter and other networking sites are great platforms for people to promote their products and services. By running sales campaigns on these sites, marketing companies draw a lot of traffic to their own websites.

You can run attractive advertisements, invite people for promotional sales campaigns, run sales customer contact program for niche customer segment etc and put up catchy captions so that visitors are tempted to click on the advertisement and check out your site.

Once people start visiting your website and you have a substantial viewer ship and traffic, then you would be able to further prompt them to click on the links to your affiliate websites and thereby generate revenues for yourself.

This way twitter can be used by Internet marketing companies to generate traffic to their own websites.

You may take a while to build momentum and generate sufficient traffic into your website through twitter, but then once you have stabilized, you will find a steady flow of visitors which can be converted into sales leads to grow your business.

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Finding The True Value Of Twitter

Saturday, September 25th, 2010

For a long time I’ve been avoiding the Twitter phenomenon. That is, until recently. A fellow associate of mine encouraged me to join and even explored some of the reasons why I hadn’t done so. I simply told him that I didn’t understand the need to Tweet and the real purpose of using Twitter. With some convincing, I signed up for an account.

After learning how to use Twitter by opening an account, and then adopting the use of tools that would allow me to make more out of my Twitter experience, I’m finding a number of different aspects valuable to my everyday activities, hobbies, and social relationships.

With so many varied interests, its always been a real challenge for me to find like minded individuals who are in to so many of the same things that I am. Twitter has solved this problem for me. Not only can you find others who share similar interests or vocations, but you can follow posts made around a given subject area or topic. This is a good indication of what’s being discussed across millions of users. Not only do you have access to individuals sharing the same interests you have, but also celebrities. I never really thought that I would care to have access to what one celeb or another was doing, but it definitely makes people seem more approachable. I’ve also sent and received Tweets from celebrities, bringing into reality the fact that they’re human too.

When you find a community of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is always willing to share what they know and comment on my messages, also called tweets. When users respond to one of my messages, pushing it out to their followers, it is called re-tweeting.

The greatest benefit of connecting with other with whom you chose is that you can filter the information and respond when the mood strikes. By using applications that allow you to prioritize Tweets or search for specific conversations, you can quickly see benefit in the information that’s being shared. Often times, individuals include links to valuable content and information that they have come across on the web. This is both useful and time consuming when related to a particular need you may have.

I resisted social media at first for a variety of reasons. Now that I have some experience with a tool like Twitter, I believe that I fully understand my initial hesitation. The reason why I didn’t use it initially was because I didn’t see the point. What I didn’t realize was that the only way to get the point of using Twitter was to first use it. Now that I have, I understand and appreciate the value it delivers.

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Using Google Social Search To Your Benefit Is Easy When You Know How

Wednesday, September 22nd, 2010

There’s no doubt that people believe in our friends for awareness, advice, and certainly for sizzling recommendations on the next popular trend. Google Social search taps into this behavior by seeking appropriate publicly-accessible content from your social group of friends, and some of your online friends and associates.

According to Google listed below are examples of the types of appropriate, publicly-accessible articles it searches for:

* Websites, weblogs, public profiles, as well as other articles linked from your friends’ Google profiles

* Web content, including status changes, tweets, and reviews, from social companies that your particular friends have listed in their Google profiles

* Pictures posted publicly from your social group on Picasa Web and from websites linked from their Google profiles

* Appropriate posts from your Google Reader subscriptions

And Google claims it searches the following to create and come across connections:

* Individuals within your Gmail (or Google Talk) chat list

* Folks in your Friends, Family, and Coworkers groups in your Google contacts

* Individuals you’re openly associated with through social services that you have placed in your Google profile, such as Twitter and FriendFeed

* Those who are acquaintances of people in your immediate cultural group

As a business proprietor your wheels may be spinning at this time. Entrepreneurs are usually particularly skilled at taking advantage of opportunities and as you can see there are several ways you can employ Google search to your advantage.

#1 You should use Google Social Search in order to keep tabs on your competitors. Merely locate your rivals via Twitter or FriendFeed and include them in your Google profile or even add them to your associates and now suddenly their content is being sent to you automatically.

#2 You can also make use of Google Social Search to stay on top of industry developments by befriending or perhaps adding business gurus to your contacts. Keeping on top of industry trends supplies food for brand new content, chats and even product or service ideas.

#3 You should use Google Social Search to put yourself in front of your target audience. Google recommends, adding links to content material you wish to share and by connecting content to your Google profile.

They also say that, “When you add new links to your profile, it may take a couple weeks (or longer) for your social search results to take new contacts and content material into account.” You can even opt for what articles is made publicly available. To find out precisely what content will be viewed by your social circle, visit google.com/s2/search/social and click on the “social tab.”

Google Social Search offers all sorts of implications for helping you not just learn and stay ahead of your competitors but in addition to help you connect to your target audience and market your small business with high quality content material.

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People Stay Online All The Time – How To Market To Them

Monday, September 20th, 2010

When used strategically, Twitter can be an invaluable tool for networking, information filtering, tapping into a human search engine and for reaching your target groups. Learn how this new feature can help in marketing your company and assist you in building a community of followers that can help in the growth of your business.

People stay online all the time on social networking sites for their business purpose like marketing any product or information. Also it helps keep you in touch with friends and relatives or even for entertainment purpose. It is primarily being used to provide subscribers with information on service and product offerings but it has also been particularly useful in building a loyal customer base.

Today, more and more online business owners are turning to email marketing as their primary means to generate sales and leads, not only because the results are easily tracked but also because it is an inexpensive platform to market services on a large scale. You meet individuals and get to know them by sharing knowledge about each other. Those you like and/or share interests with become part of your “network”. The marketing magic kicks in when those in your network start chatting about you.

Social marketing is all about harnessing cutting-edge technology to the advantage of both the brand and the customer. Competition is steep as more and more brands adopt social marketing strategies with companies hoping to stay at the forefront of the industry.

Websites such as Facebook and MySpace are excellent to find consumers based on the locality. You can find both sellers and buyers via these social networking websites. Times have changed and its actually harder for a marketer to get the consumer to his account manager, so it’s time for you to go to your customers online comfort zone like Facebook, blogs, Twitter, Linkedin.

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Easy Steps To Monitor Twitter Sentiment

Sunday, September 19th, 2010

Twitter sentiment is a term that is used to express, and truly keep track of, how individuals feel concerning topics and brands. You should utilize Twitter Sentiment to tap into feelings and tactically plan your social networking technique for greatest effect. Below are a few tools to follow Twitter Sentiment.

Twitter Sentiment – Named after the information it’s calculating, Twitter Sentiment permits customers track brands referred to on Twitter. You key in a search phrase, your business name for example, and the application highlights all good and bad tweets which contain that phrase. It also places them in a chart for convenient comparison.

This tool lists the tweets and color codes them – green for good sentiment, red for bad. This is beneficial because it allows you to see exactly how it is evaluating the posts. You are able to make positive changes to Twitter sentiment additionally it allows you to search for a particular date range. You can find this free tool at http://twittersentiment.appspot.com/.

It’s also an excellent program because then you can follow or answer pertinent tweets and use it to build your following and communicate online.

Social Mention

This particular program permits people to follow terms, or company names, to find out if they’re getting talked about over the internet. After that it rates the word by:

* Strength: the likelihood your brand has been talked about

* Sentiment: A ratio of positive to bad sentiment

* Passion: Measures the reality that individuals will look at your brand regularly

* Reach: Measures your range of impact.

It also lists distinctive authors, how long individuals mentioned the search term and top users. Like Twitter Sentiment, it lists the tweets that it used to create your data. http://socialmention.com/

Twendz

Twendz is a service that works like many of the other twitter sentiment analytical programs. It updates every minute and evaluates up to 70 tweets at a time. It looks for sentiment and tracks trends. They also have a We twendz pro service that watches, measures and evaluates strategic brand results. http://twendz.waggeneredstrom.com/

Twitrratr (Pronounced Twitter Rater)

Twitrratr is a sentiment program too and it reduces the key word into:

* Positive

* Neutral

* Negative

* Total tweets.

Merely key in your search word and get your results. Just like the other tools, it provides the data it used to create the data. It is a terrific way to monitor your brand, keyword phrases and to see what people say about your topic. It is a good way to find other people to follow and friend. http://twitrratr.com/

Twitter sentiment can be helpful to observe how everyone is responding to your brand or your competition’s brand. It’s also an excellent research tool to discover what key phrases people use, and what they’re talking about in your industry. This information enables you to develop content and to help build your online community.

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I Saw Her Doing It On Facebook

Friday, September 17th, 2010

Communicating effectively with customers and delivering the right message to the right people has been one of the major challenges for any marketer since day one. Since early days of marketing, various forms of communication medium have been evolving with developments in technology as well as its consumers.

For a long time in the history of marketing communication, media remained the stronghold of newsmakers and advertisers and communication was mostly one way from the marketer to the reader.

However, the trend of this inequality of voice was broken with the advent of the Internet and further developments within that medium itself.

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.Before and After Facebook.Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television. During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.

But much before common users could take control of the content on the World Wide Web, the way we see it today, there was a time when content creation was the forte of those well-versed in HTML programming and web scripting languages. However, with the advent of services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.

The fact is that whether you are there on Facebook, it is very likely that someone or the other from your customer base may be making a mention about you. Your brand presence during such a situation is important to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on gathering information and insight into what their customers really want and how they seek to accomplish those needs. A lot of money is spent on brand research that delves into the awareness levels of the brand vis-a-vis competition.

Today, brands – both big and small – have a presence on Facebook. Some of them use it with more innovation than the rest.

Brand Pitfalls on Facebook

Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had an adverse impact on the brand.

Customer Insight… Really

Word of Caution – World of opportunity in Facebook

This information can be readily accessed freely floating on a social networking platform, such as Facebook. All the answers that a brand may want to seek are hidden in the conversations happening through wall comments, photographs, tags, fan pages, and many such avenues through the same platform of Facebook.

All of this information is first hand, with honest responses. Coming Face to Face With Customers.Users on Facebook form fan pages and groups pertaining to their interests and form conversations around topics and brands of their interests. Here are some tips with how a new age brand manager can keep a tab and also build his brand on Facebook.

Do not be a big brother – be a cheerful friend to your customers. The big brother attitude, which worked fine in traditional media, can kill your brand on Facebook. Any showdown of brand arrogance or one-upmanship is given a bitter response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with.

Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

Create branded applications: Applications can range from entertaining games with your brand to useful tools related to your product.The possibilities provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact. But while doing all of this as a marketer, you need to remember that the customer and you are on a level playing field, with both having equal opportunity to express. The customer is free to share his positive as well as negative experiences with your brand, which can influence other customers watching your brand carefully.

This is where you need dedicated efforts of professionals who understand the dynamics of the medium, which is very different from what conventional media marketers are generally used to. Facebook can hence help you come face to face with your customers. It becomes extremely important for you to know how this medium and conversations should be managed.Get more information here for the best Facebook training available: http://tinyurl.com/FacebookHyperTraffic-Exposed

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How To Make Money By Using Twitter Marketing?

Thursday, September 16th, 2010

The rise of the internet was phenomenal from the time it reached the public eye in the 1990s until now. With the rise of the internet, a change in the way we use marketing went along. New methods emerge almost monthly.

It is crucial for an online marketer to know which trend to follow and which not. This decision alone can decide whether a company will be a success or failure.

So what is the current trend in online marketing? It appears as if Twitter media marketing is gaining more and more popularity. Reasons for that are easy to find: It is free of charge, allows you to target a pretty specific audience and takes a short time to set up.

Let me start with the basics. What is twitter actually about?

Twitter is a site that people can go to in order to find out the latest trends about their friends, stars or business. In Web 2.0 language that is called social networking. Twitter is based on micro blogs that consist out of text messages. Due to that each and every message is limited to 140 characters. Twitter started out as a network for users to stay in touch with a bunch of their friends. Since it grew a lot bigger than that, Twitter went from a mostly cell based application to an internet focus service.

The rise of twitter went hand in hand with the increase in smart phone units sold, since it made accessing Twitter so much easier and opened the service up to everyone worldwide. The other aspect is the fact that a lot of celebrities provide their fans with frequent updates about their thoughts via this service.

So how does Twitter Marketing work?

Like in all marketing processes the first thing you have to do is research. Finding out whether the “stars” in your industry have a twitter account is one of the most important steps I can think of.

After the research part you start to follow the people that are following the people you made out as being in the same niche. Some of the people that you follow will follow you back, and some won’t. The once that do follow you back will receive your tweets from now on. The cool think about that is that you already know that those people are interested in your products, since they followed someone promoting something very similar already. This way the prospects aren’t cold, but warm.

Selling to this list shouldn’t be that hard anymore. After all you know that they are interested in your niche. And since this process is pretty easy and not very time consuming, it is easy to build a big list of followers.

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