Assured Social Media

The social media networks’ continued rise in popularity has given way to businesses using Facebook for marketing reasons. This is a bright idea on the part of the companies, as the social network giant has millions of people from all across the world who are registered to it. It furthermore has precise targeting capabilities. Marketers can target people by various demographic and interest groupings on the social networking site.

A couple of ways by which Facebook can help to promote a company’s products and services include the placement of advertisements; the implementation of company pages on the site; the sending of invitations to promotional gatherings through the social media site; the organization of promotional giveaways through the site; and the incorporation of the social networking giant into all other areas of the company’s promotional mix. These various methods will be looked at further below.

To begin, ads can be placed on Facebook in order to promote different goods and services. These ads can be placed on users’ pages. They are oftentimes relevant to what specific users are interested in, and they could even be targeted according to a person’s age and other variables. For instance, a 25-year-old woman who joined different cosmetics pages could see ads appear on her FB page about make-up for women in their twenties. She has the option of “liking” the ad and clicking on it for more information.

Company pages could be set up on FB as well. The more people who join these pages, the better. Firms can use their Facebook pages to update people about their latest activities, products, and services. Friends could invite other friends to join company pages. A company would do well to mention that it has a FB page within the other marketing materials that it sends out.

In addition to what was reviewed already, firms can set up promotional ventures through FB. Invites for divergent promotional events could be sent to people who have joined the firms’ pages. These invitations would be for events that promote the companies’ various products or services. For example, a fast food chain could send the people on its page invitations to receive a free cheeseburger on a given day. People can go into any of the chain’s locations on a set day and receive their free food. Such events provide firms with solid publicity.

Companies could also conduct marketing giveaways, or sweepstakes, through Facebook. Firms could post ads that advertise a sweepstakes. It should be required for people to register with a company’s website in order to enter the sweepstakes. This in turn helps a firm to add to its mailing list. This is critical, as a thriving corporate database of customer and prospect names is key to any firm’s marketing success.

Finally, businesses could make their FB page a part of all other marketing materials that are sent to people. To provide an example of this, their Facebook pages and websites should be promoted on all email, direct mail, and more pieces that are sent out. This will in turn encourage more prospects to become members of their FB pages. The end result of this will hopefully mean more website hits and profit for firms.

On a concluding note, more and more firms are using Facebook to promote their product offerings. They can do this through the placement of advertisements; the implementation of company pages on the site; the sending of invitations to promotional gatherings through the social media site; the organization of promotional giveaways through the site; and the incorporation of the social networking giant into all areas of the company’s promotional mix.

That Facebook page is more than just a way to keep in touch with friend. Businesses people are turning to facebook page marketing. We have a free facebook marketing strategy to show you.