Find Out What it Takes to Produce a Profitable Video Sales Page
Monday, June 20th, 2011Videos are taking the internet by storm and changing the way the people view content. A few years ago, before YouTube and other sites like this came along, videos were not utilized as much. This is because slow internet speed and streaming video while it buffered was not a good thing for user pleasure. But with the technology and warp online speed of today, videos can be seen just about everywhere on the internet. This is exactly why Internet marketers are taking advantage of video when it comes down to revamping their sales pages. If you have been in internet marketing for a while, then you know that the expert internet marketers prefer to use videos for their sales pages as opposed to the long standard ones.
First off, you need to avoid having an hour-long documentary style video on your sales page so remember to keep it short and to the point when you are putting it together. The goal of your video should be to tell your potential customers your story, explain the benefits and get them to act. Since you won’t be including any useless content, then the video shouldn’t be too long. Your videos can’t be too long because most internet users have a pretty short attention span. People want to get to the heart of the subject immediately because they don’t have all that much time available nowadays. Thus, your chances of losing your prospect increase for every moment you delay in explaining the unique selling proposition of your product.
Secondly, if your potential clients choose to share your videos, make it a lot easier for them to do. But, this does not mean you should distract your potential customers from acting upon your request. But, instead have a share button with the videos. This is so that if they find your content appealing, they can tell others. You must be cautious about how you handle this. You do not want to overwhelm or confuse your viewers and stop them from replying to your call to action. After all, you still want them to be customers one day.
Producing a balanced video sales pages should be one of the key things that your focus on.
Lastly, don’t rely on the fact that people will just watch your video, you need to encourage them to do it. If your video doesn’t start playing as soon as your website loads, then you need to make sure that you put up good call to action message next to it to entice your audience to click the play button.
All in all, from the above article it becomes clear that videos are here to stay. The Internet is moving with the speed of lightening, and the progress is massive in many different areas, videos being one of them. Since an increasing number of people seem to prefer video content nowadays, taking advantage of video sales pages is the only way to go. If you don’t create your video sales page properly, though, things won’t go as you expect, which is why you need to focus on the key points which we discussed. Therefore, you should start creating your first video sales page and see how things progress. [youtube:YHI5U95bWZg?version=3;[link:cash renegade];http://www.youtube.com/watch?v=YHI5U95bWZg?version=3&feature=related]
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