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A solid marketing plan will consist of multiple strategies working simultaneously to generate a brand image in the marketplace. These strategies can include print advertising in the form of ads, brochures, media kits, and press releases. Print advertising can also take the form of online articles, internet ads, blogs, online reviews, and other virtual text.

Increasingly, online marketing also entails the use of email campaigns, dedicated websites, and online video. All of these methods are sound and strong marketing strategies to consider including in your marketing plan and budget. While online advertising is a strong component of your sales and marketing strategies, it is only one piece of the puzzle.

Focusing all your marketing resources and budget in a single realm is not recommended. You reach varying audiences by employing several marketing strategies. Print advertising reaches some. Online marketing methods reach other members of the public. Video reaches many more potential customers, and well-placed commercial ads can help to establish a solid and recognizable brand name for your company in the market.

It is essential that you consider multiple video advertising outlets. Placing video ads on websites other than your corporate site can establish your name as recognizable with many potential consumers. These types of videos can also serve to drive additional visitors to your website through imbedded links or associated text ads.

The use of traditional commercials for advertising should not be overlooked. Commercials are an essential standard in the marketing field and as a strategy, they continue to serve businesses well. Television advertising is one of the most effective methods for reaching the maximum number of people.

No matter how much people surf the Web, read magazines, or glance through newspapers, they all still watch television. Television commercials can be placed on local stations only, for those companies with limited budgets and a more local appeal. They can also be placed with cable and satellite networks to reach larger and broader audiences. Television is frequently viewed online these days as well. Commercial advertisements are placed online with websites that provides streaming video.

There’s no doubt that large corporations benefit from commercial marketing strategies. There are names that we all recognize and one of the reasons we do is because of their brand image that’s been generated over the years through commercials. Commercial advertisements are not only for huge corporations though.

Often, small businesses avoid commercials in their marketing strategy because they feel television is the realm of big business and that a small company’s message will be lost in the myriad of commercials shown every day. Well-produced ads that are placed in the right commercial spots on television can be a perfect method for strengthening a small business’s image.

Television commercials accomplish multiple marketing goals for your company. They get your name out there and recognized. No matter the size of your business, a commercial can establish your name in the collective mind of the public. All the proof you need is to think of a local ad that you have seen frequently. Small businesses have undoubtedly taken advantage of commercials in your own town or city, and you likely recognize certain businesses even if you’ve never visited them yourself. This is as a result of their television commercials that you’ve seen periodically over the years.

Commercials also help you strengthen your image. Credibility is afforded to those who advertise via commercials. Regardless of the type of business, commercials promote a solid and credible picture in the minds of viewers. When consumers think about what businesses they should consider purchasing products or services from, they immediately think of those with which they are most familiar. Making your business well known and quick to come to mind is easily achieved through the use of commercials.

Commercials should be thoughtful and interesting. They need to be produced well in order to establish the image you desire for your business. Strong commercials can make a business, while weak or poorly crafted commercials can result in decreased business opportunities. You don’t want your advertising strategies to backfire; therefore, you should seek the assistance of a qualified video producer to work with you in writing and filming your commercials.

Choosing the right company to produce your commercials can help you get the most for your money in your marketing strategy. Finding the right placement locations and time slots for commercials is another way in which the right video firm can assist you in making the most of your video marketing. You may find that a single weekly, well-placed commercial can significantly increase your brand image in the market, and make your business one of the more recognizable and successful competitors in your particular niche.

Video Max Productions has been a high quality video production company for more than 20 years. During this time we have successfully produced over 500+ quality video productions. From (30 second) television commercials to hour long (3 and 4 camera shoots) of live performances, our video productions experience and expertise is both wide and varied.