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Working in the corporate video industry has its differences from them up in Hollywood. Namely, you’ll spend most of your day working with non-professional subjects and often, it’s their performance which will make or break your corporate production. Nerves, a lack of understanding and bad directing are all reasons for poor performances in front of the camera and it doesn’t have to be this way. In this article we’ll take a look at a few tips to help you achieve a stressless and succinct interview with non-professional talent.

In this article we’ll look at a few key things to remember when you’re conducting an interview that can help your production run more smoothly…

To kick off, let’s start with the relationship between interviewer and interviewee. Where possible, an interpersonal dynamic needs to be cultivated that breeds motivation and interest. To do so, sit down with your subject before the cameras roll, chat to them about the content, ask questions and be interested. Not only does this allow your subject to feel motivated by talking to an interested individual, it also creates mental furrows so they can answer your question more fluently.

If the subject remains nervous, despite all your easing-in methods they still might fidget. If they have fidgety hands then it’s usually a good idea to frame a tighter shot on them rather than attempting to repress their urges. Do everything you can to avoid this nervousness though, a casual conversation or run-throughs before the interview starts can make all the difference.

Additionally, allow your subject to have a degree of choice when choosing where to sit. While you may have the perfect composition in mind, remember that many interviewees may want to be in certain rooms or away from audiences and colleagues. Work with them to find a comfortable location and then work your composition around that. Forcing your subject to endure the scrutiny of their colleagues while talking is a sure fire way to stress them out.

Once your subject is completely at ease and your shot is well arranged, a good use of light and minimal makeup will vastly improve the shot, a shiny and dimly lit subject would be a terrible result to the hard work throughout your interview. This is vital, particularly if you’re going in for a closeup where every little facial detail is on show.

Hopefully these tips will come in handy when producing your corporate video and working with non-professional talent. Stay tuned for more articles from us and take a look below at some example videos.

Take a look at our example videos Masters in Public Policy, and Masters in International Relations for a demonstration on good interview techniques.

Lots of modern businesses have already experienced just how beneficial videos can be, and the many businesses who are enjoying the benefits have, 9 times out of 10, had videos created by an expert. Businesses which have tried to create video content themselves have found themselves falling at the first hurdle, so it’s not worth taking this chance.

To many, creating a video can look like a pretty simple process, especially with so much software and internet-based programmes around at the moment. Even following video creation instructions and tutorials to the letter usually isn’t enough though- you’ll be amazed at how much expertise is actually required to make a good video.

Whatever the purpose for a company looking to utilise video content- whether it’s for website marketing purposes, for social media campaign, as part of staff training or for an entirely different purpose- in order to achieve the desired outcome, videos need to be planned and executed perfectly. Only a professional can achieve such perfection.

Attempting DIY video production could be a huge waste of time and effort- and with just about every business looking to be as productive, efficient and cost efficient as possible, any type of wastage whatsoever needs to be avoided at all costs. By opting for professional video production though, you definitely won’t be wasting your money.

By making professional video production your first and only choice though, you get to fully enjoy all of the superb benefits of videos without running the risk of succumbing to any of the downsides. A video production expert will strive to provide you with perfection and can work efficiently to even the most specific of briefs.

Professional video production is as cost-effective as ever nowadays, and for small expenditure there’s amazing business potential. Professional video production is even within the grasp of businesses who only have minimal budgets, so 2nd best needn’t come into it.

To read further about Wooshii Online and Viral Advertising please visit the Wooshii site to read our blog.

Several factors can make it quite difficult for businesses to effectively reach their target audience, and for many businesses, one of the main factors is lack of cash. Only a few fortunate businesses can afford to spend lots on marketing and advertising nowadays, and this can often pose problems.

Whilst having the spare cash to splash is never a bad thing, with the economy being as it is at the moment, it’s safe to assume that their are far more business struggling along on limited budgets as opposed to unlimited ones. Reaching and engaging your target audience doesn’t always have to involve huge expenditure though, as the internet has made it easier and more budget-friendly.

Professional video production has emerged as one of the best ways for companies to reach their target audience, and its popularity has grown and grown over the years. Professional video production can be used by any type of business and businesses of all sizes- and there aren’t many other marketing or advertising methods which offer this.

Think about any videos which you may have seen recently, and it will quickly become apparent that there are lots of different approaches to take with videos. With so many different options on offer, businesses do need to sit down and think about the type of video which will give them the best chances of success.

Again, unlike most other types of advertising and marketing, videos can be used in more than one way. Not only can they be used to engage those who land on the business websites, but they can also be used to engage those who land on websites such as Facebook, Youtube and LinkedIn.

Taking some of the hard work out of reaching an intended audience does mean investing in the perfect video though, so rather than attempting to make a video in-house or by heading to a dubious production company, businesses should head to trusted experts. Video production experts offer their services competitively and are well worth the investment.

To read further about Wooshii United Kingdom and Corporate Video Productions please visit the Wooshii site to read our blog.

Even though many businesses have now found themselves facing a daily struggle due to the current state of the economy, businesses realise that they need to put in even more effort, rather than admit defeat. Making this effort often feels as though it’s a double edged sword though, as enhancing profitably often involves expenditure.

The days where a lot of businesses could undertake pricey marketing campaigns without having to think twice about how much they were spending are now long gone, as every penny really does count at the moment. Thankfully though, there are some really affordable ways for businesses to advertise themselves and in turn boost profits- one of which is through professional video production.

As every penny counts, an increasing number of businesses are turning their backs on expensive modes of marketing and advertising, and are instead turning to video production- which is a much more budget-friendly alternative. With professional video production, there really is something for every business.

Professional video production presents a number of opportunities for profit-boosting. As well as being brilliant for boosting a company’s online presence, videos are also great for sending more visitors to company sites, enabling companies to reach their target audience and they’re also fantastic for linking. There are lots of profit- boosting benefits to be enjoyed.

Even if you already know exactly how you want your video content to play out though, you should leave the actual video creation to those in the know. As professional video production companies know just how important it is for you to be completely satisfied with the end product, they’ll consult with you every step of the way.

One of the fantastic things about modern video production companies is that they’re very affordable. This affordability means that, unlike some other methods of marketing, with video production, you won’t have to take a huge chunk out of your business budget before you start to see those all important results.

To read further about Wooshii.co.uk and Wooshii Video Services please visit the Wooshii site to read our blog.

Millions of things change every single second of every single minute on the internet- blink and you’ll miss them! Obviously, no corporate website could ever possibly be updated as frequently as this, although this doesn’t mean that a site should go live and then be completely neglected for months afterwards.

Many different types of businesses find themselves battling against competitors on a daily basis, and the state of a website could play a part in which business enjoys the most success. A business with a website which is up to date and fresh will be far more appealing than a site which is old and outdated.

The vast majority of businesses do realise that they should be keeping their website fresh and full of life, although lack of time, cash and manpower often prevents them from doing so. On the surface, these restrictions could look as though they’d be problematic when it comes to maintaining a website, although with creative video production there don’t have to be any problems at all.

Modern businesses in the know are well aware of the fact that creative video production is one of their main weapons in keeping a website current, and every day, an increasing number of businesses are joining them. Creative video production is exactly what it says on the tin, and creativity can be fully unleashed.

As the options are practically endless as far as what type of videos can be made is concerned, there’s a style of video for every sort of business. TV advert style videos are a good choice for those looking to promote themselves and stand out, although many modern businesses have successfully utilised other styles such as interviews and demonstrations.

Livening up a tired website properly with creative video content does require expertise though- therefore it’s very wise to leave video creation to the professionals rather than try to create a video in-house. Professionals can integrate your ideas and offer competitive prices, so there’s no reason to tackle the task yourself.

To read further about Wooshii.co.uk and Wooshii Video Services please visit the Wooshii site to read our blog.

Just a few short years ago, lots of businesses were lucky enough to have very healthy advertising budgets- which meant that, for many, splashing out on advertising campaigns which cost thousands wasn’t a major issue. Things are very different now though, and most businesses have found themselves working with limited advertising budgets rather than unlimited ones.

TV, radio, billboard and print advertising were all very popular in the past, and whilst they are still utilised, the thing which has changed is the number of businesses who can actually afford to utilise them. Nowadays, rather than freely spending on these modes of advertising, a large proportion of businesses are looking for something more budget-friendly.

As more and more businesses realise that they can no longer afford to go down traditional advertising routes, more and more are looking at advertising online. Online advertising boasts many advantages over other methods, and there are many different online advertising methods which can be utilised. Video advertising is one of the most advantageous though.

One of the fantastic things about advertising with creative video content is that any type of business can advertise this way. With so many different video styles to opt for, there’s a style to advertise any type of business perfectly. It’s essential that videos are interesting and captivating though, as it’s all too easy for boring videos to disappear into the online wilderness.

Lots of businesses choose to place their videos on their company website, although you have to remember that this means that internet users will have to find your site before they find your video. This is why it’s also a very wise idea to post video content in other places such as on social networking sites.

When you want to advertise your business properly, you need to make sure that your video is made properly- which involves heading to a creative video production professional. An expert will not only sit down with you and discuss what you need in terms of content and style, they’ll also make sure that they stay within your budget too, so they provide a complete service.

To read further about Wooshii.co.uk and Wooshii Video Services please visit the Wooshii site to read our blog.

There have been many developments in the world of marketing over the last few years and now of course online marketing is playing an even bigger role for most businesses. Most businesses should be aware that if they want to stand out from their competition, then their marketing strategy is of paramount importance. In recent years, social media has started to play a key role in a lot of marketing strategies, but something else has also become more prominent in this world too.

In the world of marketing, online video advertising has become increasingly important. When all of your competitors are simply offering plain websites for their customers to explore, a good quality video production can make your website really stand out.

Instead of giving the visitors to your site a block of text to read, you can offer them an entertaining and visually stimulating video to watch. Visitors are much more likely to watch a video than they are to read a block of text.

Videos really can help to get your message across effectively. And websites such as YouTube have made it easier to get your videos distributed and seen by the right people.

The quality of videos that can be produced in this way really is amazing these days and with the cost of producing online video advertising always going down, more and more people can take advantage of such services.

Video is now the fastest growing way of getting your message out there. Companies need to start considering this method if they want to see an increase in conversions, increase in dwell times and more engagement from their customers. Video production really can make you stand out from the crowd.

Wooshii is an Online Video Production Company that can provide access to thousands of Corporate Video creatives.

In order to get your business’ message across to potential customers in a powerful and effective way, you need to firstly find the right medium. Video could be the perfect solution for your marketing needs.

Video is skyrocketing in popularity right now, especially online where millions of people regularly view viral videos and commercials, as well as videos on company websites. Video is also considered to be the most effective medium for exhibiting at trade shows, as it can reach a large number of people and deliver a visually effective, punchy message. As an online marketing method, video is up there with the best. It engages customers, makes them want to linger more on your site, and also helps to increase conversions. These are all reasons why video is the direction your company should be moving into.

However, to create a fantastic quality video and really reach and engage with your target audience, you need more than the limited skills of an amateur videographer. Even possessing the very latest equipment is no guarantee of successful and well-made video content. Your company needs to ideally use professional video services which take a creative and innovative approach to making videos.

By taking advantage of the services offered by video production companies, most of which will have access to the most sophisticated equipment and the most skilled and experienced videographers, you can create powerful content to enhance your website or get your message out there.

Using professional video production companies is also essential if you want to keep up with your competitors, who are likely to be producing their own sophisticated content. The video market has been saturated with poor quality videos, so yours needs to be of exceptional quality to make an impression on even the most cynical of audiences.

One final thing to bear in mind is that viewers will judge the quality of your business on the quality of your video content, and a poor video could do more damage than you think.

Wooshii is a leading Video Production company that specialise in Corporate Video