Assured Social Media

Since there is so much interest in social networking, I thought I would share some information with you. Below is a great list of ideas to promote your business using social networking:

Limit yourself to 3 choices

How many social networking sites are out there?

There are too many, in fact, we have lost count of them because there are so many.

While you are free to join as many as you want, you may really want to limit your options to the top 3 in order to get the most effective use of your time and energy. While this rule may be reconsidered if your goal is to drive as much traffic as possible to your landing page, or search for niche specific customers, we recommend the following three networking sites to appeal to all businesses and professions:

1. Digg

2. Facebook

3. Digg.

Make us of their applications or plug-ins

Most Social networking sites come with exclusive plug-ins and applications. You need to take advantage of these and utilize them for your own professional and personal purposes.

For example: Facebok allows you to integrate with twitter into your profile. This is very advantageous to you because there could be people on your facebook that are not subscribed to Twitter and they can see your short message without you having to post the same message twice. Digg also allows you to immediately upload and share stories by adding one button to your blog, another time saving tool that can increase the overall value of a single effort.

Be very friendly

This includes one forgotten rule of salesmanship, be human. Make sure that you are sensitive to people’s feelings, give them a chance to interact with you by asking them about their posts or answering a question of theirs even if they are not related to your particular business.

Don’t be stiff or business like and avoid coming out like a salesman. Most of all, do not spend all of your time just promoting yourself or products or your followers can become bored with you. I cannot emphasize this enough! Most people want interaction and information. While they may not be seeking the products or services you provide, they will learn that you are a person to be respected and when they are finally seeking your product, they will find you are the expert they are searching for.

Consider your landing pages

We’ve talked about Landing Pages for quite a while and I still consider them to be one of your best tools on social networking websites. When you’re simply using Facebook or Twitter for the sole purpose of meeting and making friends, while that is still very important, you’re defeating the purpose of building a social networking campaign. The ultimate goal is conversion and having a well designed landing page for your web-presence is like having a skilled receptionist in your office. It will take care of your customers wants and needs, even when you’re not available to help them directly.

You have to make sure that first your landing page is working effectively and is able to communicate clearly and efficiently. Think about it in terms of having that secretary or receptionist I mentioned earlier. Would you hire a receptionist who was rude, un-attentive or incapable of answering the questions posed by your customers? Would you employ an auto-mechanic to answer technical support calls for a computer software and information technology company? No. Then why would you permit this kind of behavior from your landing page?

Fortunately, Ad2Action.com offers an array of designs which you can conveniently modify to fit your needs, whatever your business profile may be. You can also keep track on your campaigns to determine which of your marketing effort are providing the bulk of your traffic and utilize your time to focus on those areas.

Think about your business profile

Upload a picture! It doesn’t have to be a picture of your smiling face if that doesn’t appeal to you but it should be a picture which represents you and your personality or your niche or business, such as your company logo.

Some people will use pictures of their children while others will use their pets. That is a great idea. It shows that you are human and might provide of opportunity with others that have similar interests. If you upload a picture of your dalmatian, you could possible find people that have barely spoken to you in the past and are now offering a new relationship because it just so happens that they have a dalmatian also.

Let your bio, user name, posts, and any other interest groups you select be a reflection of who you are as well as your business. Make a clear distinction between your personal and professional information, and be certain before you post a personal comment that it will not reflect badly on your business.

Accept all opportunities you come across to direct your followers to your landing page, without overwhelming them.

Utilize all aspects of social marketing by directing your traffic to your landing page. Before creating your landing page, check out Ad2Action.com