Does size matter when it comes to your marketing videos?
Thursday, May 29th, 20144th Generation Communications is probably one of the industries leading players in Web Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you need to get your point across as quickly as possible.
We live in the digital age and our clients are being flooded with information on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The amount of businesses fighting for clients attention is skyrocketing.
As business owners/marketers it is our job to keep our customers attention as long as possible. We have to create content that draws them in and keeps them.
Videos are slightly harder than other types of advertising like banners, text advertisements, and photos. With those forms of advertising a client is forced to see them. If your client is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a bit harder. Mostly we can't force our shoppers to click on our video to watch it, it is totally up to them.
Two Things That Will Get Your Customers To Look At Your Video
There are two vital aspects that you must get right to increase the chances of consumers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be attractive to them. If they look at the time of your video and it is an hour long, they are going to keep moving.
Videos that are less than a minute will get played more frequently than a video that’s 2 to 3 minutes. Although three minutes might not appear like a long time, on the Web it is an eternity.
Video Marketing On A Budget
Many small to medium size companies are so busy fretting about the day to day activities that they forget things such as brand naming. This is a critical facet of your marketing program and may be taken seriously, because in the long run it will skyrocket your ROI.
Use Video Presentation campaigns to build up your name brand and to push traffic to your website. Explainer videos are also another superb method to increase your leads.
