How to Make A Winning Facebook App by Avoiding What Other people Do
Monday, May 23rd, 2011If there was ever a perfect location to learn your market and get to know them, it has to be Facebook. What a lot of savvy marketers are undertaking now is harnessing the leverage of apps at Facebook, and that is a thing you’ll be able to do as well – but you will find a few pitfalls to become avoided. No matter if you’ve got a tiny weblog geared toward persons searching for “mario badescu drying lotion buffering” or a bigger site in the “Fountain Pens” niche, you’ll locate these recommendations to be useful.
Apps are little programs that are created to fulfill some kind of function or need with hopefully, and preferably, a huge number of people. But what really matters is the fact that your users should be able to have fun when using the app. Time to kill and time to spare for whatever reason is why very many people go to Facebook in the first place. So the key part of your app is that people must want to use it for reasons that are along the lines of why they are there. Your app will need to appeal to those who are roughly in their early 30s and younger. We recommend you look at what is out there in terms of existing apps and emulate them.
Write Effective Copy About Your App: When you describe the app in your copy, you have to be clear and also brief, as people don’t like to read long descriptions. You have to be clever with this, as you want to tell people what your app does and why it’s so great without boring them with a long description. Be specific and concise since taking up lots of space is a strict no-no. Avoid exaggeration or misleading people; just tell people what your app offers and why they should use it. The most important thing is to call attention to your app’s unique selling point, the thing that makes it original. If you want to list your app in directories, which is worth doing, it’s crucial that it’s described in a manner that will make people want to use it. You should get into the habit of using the same, or similar words to describe your app no matter who you’re promoting it to.
You have to make your app pretty sharp and totally engaging if you want to see some viral stuff happening. So if someone has to choose an app between two similar apps with the same focus, then they will definitely pick the one that’s more visually appealing. There is a serious app war going on, and businesses are making more and more outrageously visual apps. Complex is not what is so important, but attractive is everything which really is not surprising for a lot of reasons.
Your approach is another large factor to the success of your Facebook app so be sure to calculate each of your steps.
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