Facebook And Marketing
Thursday, October 21st, 2010Facebook started out with an underestimated concept that no one has any faith in. Flash forward a few years and Facebook now has over 400 million users registered. One fourth of these users live in the United States. This proportion of users gives budding entrepreneurs a good opportunity to promote their products. Using Facebook as a marketing tool may seem a little odd, but if it is carried out correctly, it can be very beneficial.
Facebook is the second most visited site on the internet. That places it just before Google. However, many people have not considered Facebook for marketing use. This is because people still tend to view it as a place for socializing.
Many people tend to overlook Facebook for marketing. People tend to refrain from mixing their personal lives and their business lives and they feel that using Facebook for marketing is stepping over this line. The first instinct for people is to create a second account, but Facebook will not allow a user to do so.
The social networking site has a feature that allows its users to create a Facebook page. The creation of this page will allow a user to use Facebook for business and marketing purposes and it will result in minimal disruption of its social purposes.
Once the Facebook page has been created, you can begin promoting it to your friends and other users. Also, you can invite other users to become fans of the page. When someone becomes a fan, it is not the same thing as becoming a friend. You will not receive updates from them and they will only receive updates that pertain to the page. However, if they do become a friend, your page will be promoted to their friends, bringing more traffic to your page.
One mistake that people make is creating one Facebook page to promote all of their products. This is something that you should not do. This will create confusion and drive away people that are interested in what you have to offer.
A Facebook page allows you to do much more with it than just throw up some text. In addition to words, you can also add images and videos. You may also include a discussion board. There are also many other applications that you can use to enhance you page.
Facebook is great for socializing with friends, but it is just as good for promotion and marketing. A good entrepreneur would take advantages of these opportunities as soon as possible.
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