Discover 5 Strategies For A Better Video Marketing
Wednesday, August 4th, 2010There are now more to online marketing than the usual ways of promoting a website. These old-school techniques include submission of content to article directories, forum posting, and building links by creating support sites from free site hosting services. While these certainly still work, much of its effectiveness can be surpassed by a well-planned video marketing campaign. A majority of the top internet marketers today make full use of publishing online videos.
The most popular video publishing site is YouTube, which is owned by the search giant Google. The site has millions of visitors each day and also millions of searches. And many claim that YouTube is second only to Google.com in terms of being a major search engine. These facts make YouTube a very attractive place to push through any videom marketing strategy.
A lot of the top internet marketers we have today focuses more on YouTube when they conduct their video marketing strategy. They know that since there are more visitors on that site, they can expect greater chances of bigger exposure for their videos. For this reason, when you are the only person working on your website and you want to get your feet wet in video marketing, it is a good idea to focus more on YouTube first than on the other similar services.
Therefore for you to learn more about video marketing, here are a few tips and suggestions that you can follow to make your strategy more effective.
1. People would rather watch nowadays.
That is both a sad and a good news. Sad because it means people tend to read less of the online text that we always publish out there. It is good news because now we know that focusing on a good video marketing strategy can help boost our traffic. Watching video is so much more fun because of this.
2. Create an entertaining video.
When you have created an entertaining video, people will stick till the very end of it, allowing you send out as much message as you can on that video. As stated earlier, watching video is more fun than reading. Make it easy and fun for people to watch your videos and they will surely learn a lot more from what you are saying in the video.
3. Don’t forget to put your website in the video.
What good is a YouTube video if you do not mention there the website that you are promoting? Create a text graphic and flash it at the bottom part of the video or just talk about your site at the beginning of the video.
4. Also publish your videos on your own websites.
If you have two or more other websites, especially if they are related to the topic of the videos, you can promote your main site by posting your videos there. The more the merrier as they say. You will have bigger chances of more people seeing your videos.
5. Lastly, don’t forget to create links to your videos as well.
Creating links is still the best SEO technique, video marketing is just to support it. But you can promote your videos by putting up or attracting more links to it. This way your videos and your main website will gain in popularity.
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