Assured Social Media

Many attorneys are developing strategies to make it easier for people to learn about specific subjects of the law that they are interested in so that they know what to expect when they are confronted by an issue. One of the strategies that is becoming very popular are Attorney videos. These videos discuss a wide range of topics and are normally presented by an attorney who specializes in the area of the law they are discussing.

There are several benefits to watching these online programs if you are wondering whether or not you need a lawyer. The lawyers provide important information about the subject and give an individual the information that they will need to ask the proper questions of any attorneys that they interview.

A great benefit of the online program is that you can view a lawyer through a short five-minute snippet that reveals their personality, a bit about their background, and what they know about the topic. A person looking for a lawyer, who is unable to interview several lawyers to find the one that will meet their needs, can easily find an attorney to represent them by watching programs made by lawyers in their area.

During the program, the lawyer shares important terminology that you should know when you are involved in a legal case, and what the lawyer that you work with should be able to tell you about the area of law that they specialize in. They give you an idea of the length of time that the case will take and discuss the types of legal options that a person may have who is being represented.

A person who has been injured and may not be mobile, will find that the programs give them easy access to the details they need and provide answers to many questions an individual may have about the representation they should expect.

The representation that an individual gets can often be a critical component in the ease with which a case moves through the legal system. By taking some time to learn about the subject and listen to what lawyers already working in the field know, you can make more knowledgeable decisions about the how you want to proceed in a case.

There are excellent lawyers that make informational programs for potential clients that can help you through the difficult process of finding the best lawyer to represent you. Since many of the legal processes for cases is different in states, it will be helpful to watch videos that are in the location where you reside.

By working with knowledgeable lawyers, you can more easily navigate the legal system and get the representation that will be of the greatest benefit to you. Viewing attorney videos is an easy way to learn about the legal process and the steps that you need to take to assure that you are prepared and know what to expect when you meet with the lawyer. By discussing your needs with potential representation and having questions listed, you will be able to find a reputable and dependable lawyer much more easily and effectively.

Braxton Hefner writes for attorney video directory and find a lawyer resource, viewmylawyer.com, where you can find lawyers and view attorney videos by location and practice area.

If a lawyer asks me how to use Facebook, Twitter, and other social media services to generate more clients, one of the first things I ask is if they have a blog. Even though social media can be very powerful promotional tools, having a blog gives you something to promote.

Lawyer marketing with your blog: Fastest results possible please.

I like the thought of a quick, easy return as much as the next person. However, this approach does not lend itself to long term success when lawyer marketing with social media. An occasional comment or status update will never offer the substance of a good blog post. Sharing your blog material through Facebook, Twitter, and other social media sites is a great way to enter the conversation.

If all you do is comment and posts status updates on Facebook or Twitter, then people will never understand the true depths of your thoughts. Creating longer, thought out content will provide the substance to attract more attention to your expertise.

When you maintain a blog that provides valuable information, this serves two important purposes when used with social media:

1. Your blog will gain exposure through the social media outlets. When you write thoughtful blog posts, people will get a better understanding of your ideas and offerings. This will increase the likelihood that they check out your blog or website where they can be converted into prospects.

2. People will come to respect your expertise. Posting your thoughts and professional opinions on a blog will help you develop a reputation as a thought leader in your field. Status updates or short comments will not achieve the same level of respect.

The point is that this involves some amount of work on your end. You have to write thoughtful, engaging content. But when you accomplish this, sharing your blog through social media is terrific exposure.

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The web has fundamentally changed the speed with which we can publish information as well as the access others have to that information. With these changes, it has become increasingly important that you not only make sure you are putting forth efforts to establish your reputation online, but that you monitor what is being said about you as well.

What follows are 4 suggestions to help you not only track what others are saying about you online, but also how you can help build your reputation and position yourself as a thought leader.

1. Create a blog and regularly contribute to it – By writing articles about the fields of practice you work in is a great way to build trust and reputation. Others will look to you as an expert and you will build a great catalog of material to “show off” to prospective clients.

2. Use Google Alerts – Google provides this tool to everyone for free. This powerful tool enables you to enter words you want to scrape the internet for. It will email when a new instance of the word you are tracking appears. You can track your name, the name of your firm, and much more.

3. Use Twitter Search – By searching in the Twitter stream for your name and your firm’s name, you can track in real time when others tweet about you. You can also respond quickly if a criticism or complaint is found.

4. Participate in social media sites and discussions – Getting active in social media is a great way to build your reputation online as well as keeping track of what others might be saying. Answering questions in your area of practice on LinkedIn or submitting new articles on Digg is a good way to build relationships as well.

Fundamentally, interactions on the web are very similar to those in the offline world. As you get recognized as a thought leader in your areas of expertise, people begin to trust you and your reputation gets built. This comes in especially handy if others write negative things about you or have questions about your work.

When others write things that are negative or complain about and experience with your firm, this is an opportunity to track what is being said and respond accordingly. Most often, the situation can be diffused and turned into a positive for your firm.

If you take the time to establish an online reputation and follow up on monitoring it correctly, you will see gains in trust and ultimately more business coming your way.

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