Video Marketing 101
Thursday, June 19th, 2014Want to know how to create do-it-yourself marketing videos for your business? I grew up making online marketing videos with my parent’s camcorder.
Today, it’s a bit easier. And the technology we have today has allowed me to raise-the-bar on the quality of my videos (using tool like my iPhone!) and help me generate over 1.7 Million views just on my YouTube Channel.
So whether you are an online entrepreneur, local business owner, author or coach, you can start making quick and easy videos with these simple steps.
Step #1: Your Intention.
Identify this first, and it will become much easier to make your video a reality.
Step #2: Script it. Take a moment to plan and script your video. Be concise and keep your video short.
If you don’t, you’ll end up rambling on and on and on. It may seem like more time, but it will save you time in the long run…trust me. The filming and editing can be brutal if you haven’t planned properly.
Make sure to grab a tripod, and properly lighting so your video looks more professional.
After you finish a day of filming, it’s time to edit…and yes this can be the time-sucking bottleneck of your entire process…so if you can: outsource the editing!
Step #4: Edit it.
But if you must edit, the editing software I recommend is Screenflow (Mac only). If you’re on a PC, I recommend Sony Vegas or Camtasia.
Now, export that video of yours and let’s broadcast it to the world: AKA: YOUTUBE!
This most likely means you’ll be posting your video to YouTube.com.
Take the time to give your youtube video a proper title, description and tags so you optimize it for a highly searched keyword or keyword phrase.
And if you follow those steps, you will have successfully make a marketing video for your business! Woohoo! Now it’s time to rinse and repeat!
Don’t let technology or a fear of being in front of the camera hold you back. Take action now to start making multiple marketing videos in your business so you can get more traffic and build a powerful brand that gets you more sales!
Want to find out more about make a video, then visit Rose Marie D’Amico’s site on how to choose the best video marketing for your needs.
