Posts Tagged ‘money online’

How to Make Your Facebook Advertising More Effective

Tuesday, November 29th, 2011

It seems with the incredible numbers of users, that Facebook advertising has opened up tremendous opportunities for businesses all around the world. The main form of advertising here is very much like pay-per-click, but there are major differences. You can do a lot here, and the barrier to entry is much lower than it is at the major search engine we all know.

One of the most important activities you can do with any form of serious advertising is test. This is really advertising and copywriting 101, the basics, and that is why it makes a huge difference to learn those skills. Most or many IM marketers are aware of split testing, A/B type, even though the majority of them do not always bother with it. Your click through rates will always get better, and that is just in reference to conversion rates for your ads. Anytime you are doing this kind of advertising, you have to employ some kind of split testing if you want to see your results get better.

Even if the product you’re selling doesn’t fall into this category, you should try and think out of the box to give your prospects a better deal than your competitors.

So when you get them to your reveal tab, you’ll see that they are actually in a highly receptive mode. Of course you will need to do all the right things when it comes to how you present your page. Even if they like it and are there inside, you have to still have all the right things in place so they will become active, etc.

Once you submit your ads, then you simply need to wait for the approval process because Facebook uses people to review ads. Avoid being hasty and make judgments when you don’t see your getting approved there and then. No need to worry, if your ad is all right then it will be online in maybe a little more than an hour, or so. Since this is a live human process, then just be patient if there is any kind of hold-up or mistake.

Facebook advertising offers tremendous ability to place highly targeted ads, and that is just one reason you should check it out. Of course you still have to write copy that converts and know how to test, etc. Your first efforts will not be home runs, but that is normal so just execute the process in the right way. So what are you waiting for? The tips that we discussed in the above article are great for a start, so begin applying them right away!

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Ideas For Serving Your Customers on Twitter

Tuesday, November 29th, 2011

Internet marketers and webmasters have always used whatever ways they could to better serve their clients and customers. Giving the best possible customer service should be your top priority if you want to make it big. Twitter just happens to be one of the more prominent social sites that has risen in popularity over the last couple of years.

Beyond being great for micro-blogging, it’s great for offering your customers highly targeted service. However, the question that arises here is – what do you do to make Twitter work for you in this area? How can you get the most awesome results? The following article talks about three useful Twitter customer service ideas for you to use…

One of the first things that you should focus on is, providing Real Time customer service. If you do this, you can give your brand a boost by offering excellent customer support on Twitter. Your customers could have different trepidations that need to be taken care of at once. When you grant immediate customer service through Twitter, you can generally solve objections faster. With the ability to be more expedient in helping your customers, it gives you an edge over your competitors. When your customers do not experience a delay in your response, they will feel important. So do not keep them hanging any more, let Twitter make your service far better than what it could be.

It will ensure that you’re receiving more of positive comments than negative ones. When you focus on just this one thing, the better off your business is going to be. It is important, if you really want Twitter to work for you, that you are as engaging and as proactive as you can possibly be. So work your way up by practicing how straightforward you are.

The reason that Twitter works so well for customer service is pretty basic: it allows you to set up direct communication with the people who typically buy from you. It doesn’t matter what you want to get from your business; customer service with Twitter will help you get there.

If you’ve used Twitter even a little bit, you should understand how much value you can deliver to your customers with it. The nicest thing is that you don’t have to use it like regular customer service. It’s a good idea to view Twitter as a way to easily stay in touch with your buyers and clients. You can use it as a micro-blogging platform but the truth is that there is more value in it than that. So, if you haven’t yet begun to use Twitter to better serve your customers, now is the time to do that. Plan these things out for yourself and and try to use these ideas to take action.

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