Assured Social Media

Facebook is one of the most effective online marketing platforms online today, with a thriving community of like minded individuals ready to connect with you and your business. Because of this Facebook business marketing is at an all time high amongst brands big and small. It is imperative then that you are marketing your business there. Here are seven ways for small businesses to maximize their presence on Facebook with minimum resources.

Manage what is realistic and not what you ‘think’ you can do. Set realistic goals for your approach to social media and you won’t be disappointed. Don’t expect to get thousands of fans within your first month, but think more along the lines of a two or three digit number. Then if you hit something larger than you originally anticipated, you’ll be pleasantly surprised and that will give you momentum.

Allocate time: Engaging on Facebook, like any social media platform requires time. If you want to give your business the best exposure possible then you need to be constantly engaging and sharing information with others in your industry, and of course this means taking time to have a constant presence there – in one way or another. Of course, within the Facebook Community, like most online business communities there is always the various upgrade features that you can utilize to help get your business that little extra exposure it is looking for without having to sacrifice the time it might normally take.

Ask questions and Learn! You can never ask too many questions when it comes to Social Media. Engaging on Facebook and using it as an effective marketing tool therefore means asking the right questions and making sure you write down the answers! You need to be willing to learn something new everyday if you really want to succeed marketing your business on Facebook.

If you are going to buy advertising, start small. It’s possible to promote your business on Facebook without spending anything but at some point you might get the itch to buy advertising. Facebook offer a fantastic option for businesses looking to buy the traffic coming to their page and my advise here is to start small. Figure out which keywords work best and what demographic you want to target and then start with a few small test ads to see how the market responds.

Create a Page for your Business, not a profile. Your connection on Facebook starts with the message you want your business to give out to the world. The easiest way to do this is to create a page dedicated to your business and related offerings. Make sure your real friends and connections are the first people you invite to your new page. Don’t be shy.

Treat your page like a phone conversation: Send a thank-you message right after someone clicks “like” on your page, and make a point of responding to messages and wall posts as soon as possible. In short, have real conversations with real people.

Don’t spam: I cannot stress enough the importance of adding value to the community. This means sharing valuable information that you find and not simply promoting your own wares constantly. Don’t contribute to this noise and fans will appreciate it. When you have something to say to your followers, put it on your wall, not in their inboxes.

Promotions: For example, Discounts for first-time customers really work toward generating repeat business. But don’t limit the promotions to the first time someone engages with your company, lest they lose interest. Periodically put things on sale if you can, in order to keep people coming back. Whatever you decide, Facebook marketing is about standing out from the crown and sharing a unique and most importantly helpful voice.

Learn how to Market Your Business on Facebook. Check out the various upgrade features designed to get your business moving the right direction and let us help you with your Social Media Marketing campaign today