Assured Social Media

There is little doubt that at this point social media marketing is forefront on the marketing scene. Business owners are scrambling to get a company presence on Facebook, Twitter, YouTube and more.

And therein lies the problem, the fact that companies are scrambling. Social media should be a complementary piece of your marketing strategy. Like everything else you do with your business it should be integrated into your overall marketing plan. This is because there is no other low-cost promotional method available today that can expose you to very large numbers of people like social media can. Those who ignore the impact of social media usually fall into one of three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it, and those who don’t believe in the value that a social media strategy can bring to their company.

So here’s the rub. Although we hear about it everywhere we turn in the marketing world, social media is generally unproven. Few companies can probably step forward today and provide statistics on exactly what it contributes to the bottom line in fact. But everyone you talk to will agree on one thing. You should be in the game. Social media cannot be ignored. And to differentiate yourself from the vast majority of businesses out there pursuing this approach all you really need to do is to approach it with a strategy.

Here are a few tips on how you can go about making this a reality. Get in touch with a company that understands the power of the different social media and how to use them in your overall marketing plan. Make a decision on exactly how it fits into your business and how it can work with both your prospect and client base. Remember, every media may not be for every company.

Secondly, make sure you understand the concept of the word FREE! The various social media you implement are not free because there is a human cost to maintaining this part of the business. Time is money and someone in your business is going to have to maintain them daily and often many times a day. Why? Currency of message! Once individuals start to track you the last thing you want them to see is stale information and updates. So, if you can do it yourself, costs are limited to only your time and perhaps the expenses involved in hiring a freelance programmer/designer. The hope is that the benefits will exceed the cost. But here is one reality that makes it worth the effort. No one can dismiss the fact that it would cost thousands of dollars to buy many new links. The advantage of social media is that it possesses the ability to give you that for free.

Let’s discuss links for a minute so you understand their importance and how you can justify the costs associated with and the importance of dedicating someone to the job of managing your social networking, either in-house or external to it. Don’t forget, the objective is to attract a large number of hits to your site. As the natural hits from trusted domains grow, your site becomes recognized and trusted by search engines. Your person overseeing the social media must optimize your “link-bait” and website structure properly. When this is done you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.

Over time, if you maintain diligence your search traffic will increase. In this manner you are obtaining quality links because people trust the other links they are going to. If you are a citation link then you too are probably worth checking out. See it as borrowed credibility.

To ensure that the money you are spending is worthwhile, your next priority should be to make sure you can in fact measure what is actually happening. Empirical evidence supporting and validating the impact of your efforts can be the single most effective tool at ensuring you are on track, tell you what is working and letting you know when it’s time for a change. Whether you are selling products or services or just publishing content for ad revenue, social media marketing is a potent method that can make your business profitable over time. You need to pay attention to it and do it right from the start. Not paying attention to or not participating in it at all could cost you even more in the long run.

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For more information on Technology Tools that can help you in your marketing strategies, visit:www.ProspectsToProspects.net

When it comes to making money online you’re going to realize that choosing a domain name is really a very critical part of your site advertising and marketing strategy. The initial thing you’re going to need to do is try and make sure that your domain name actually has the main key word for the subject of your website in it. When many individuals look to look for a website in the search engines the first thing they look at is the domain name for that website. By including the particular keywords in your domain name as well as including them in your advertising and marketing messages and your internet site content you can’t help but flood traffic to your internet site!

Another thing you’re going to want to do is stop thinking precisely how this item impresses you, and you ought to start thinking about what it are able to do for your customers. When you start thinking about how you can help your customers you’re going to find that the amount of traffic you’re going to have the ability to get as a result of this will be amazing. The easiest technique to turn your product into advantages is to list all the features of your products on a piece of paper first. At this stage you wish to take your list and look at it as if you are a customer to discover what sorts of benefits each feature has. You’re going to realize that having a domain name with a key word or key word phrase in it, can be a fantastic way to produce large amount of traffic. Researching your key word for your domain name is an incredibly important part of this process, mainly because you want to ensure that what ever phrase targeting actually get searched for.

You ought to also want to make sure that your domain name reads as a sort of headline that you would want somebody to notice. This is an incredibly powerful method to ensure that your visitors know precisely what your product or service can do for them to help solve their issues. When you generate a domain name which looks like the headline for an ad you will realize that this will have the possibilities of creating traffic by itself.. Attempt to phrase the particular keywords into something fairly short, catchy and easy to remember.

When you think about it you need to actually be creating a domain name which looks like an advertisement for your internet site. You’re going to want to make sure you are using words which actually sparks the eye of potential customers. If you use targeted key word phrases in your domain name this is also likely to help with your search engine rankings of your internet site for that key word phrase.

By adhering to the straightforward guidelines outlined in the following paragraphs you’ll have the ability to help boost your traffic and revenue of your site. Making money is the goal for just about anyone who sets up a site on the internet, and to get traffic your domain name will play a pivotal role.

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Plenty of internet marketers and entrepreneurs dream of someday creating a video that goes viral. When something like that takes off, it is feasible to get tens of countless millions to your website. The only real problem with viral marketing is just how unpredictable it can be. It is nearly impossible to find out what will strike the fancy of people and make them want to share it with the men and women they know. Internet buzz is quite real and as soon as it happens to you it can be an incredible thing. Needless to say, having said all that, you can add some viral qualities to the videos you’re making. Some strategies have proven to work nicely consistently, all other things considered equal and carried out properly.

There are plenty of people online who are prepared to do small tasks for a small fee. That is a little something you can leverage to your benefit in a wide variety of ways. Only the limitations of your imagination can hinder you. What some clever internet marketers do is use these small armies of people to do things like help a promotion become viral through various social book marking sites. This one is really not all that difficult to understand. Many Internet marketers use this quite effectively to add a tiny push to their new projects.

A lot of people enjoy entering competitions because they love to win things. Way before the internet ever came along, in fact many decades before, people loved contests. There is really something about folks–they love the thrill of trying to win and maybe being successful. It’s a breeze to start a contest of your own and conduct them through your websites and social media pages and anywhere else you would like to run them. Like in other areas, how you approach this is totally your decision and you can be as innovative as you want to be!

Some marketers find ways to creep through the Facebook system to obtain new fans. Or, they’ll use contests to get men and women at Facebook to like their pages or perhaps status updates. This really is effective but you’ll have to question the loyalty of the people who enter those competitions. It is one thing for an individual to become a fan simply because they sincerely like you or your content. But if they do it because they want to win a contest, you’re going to have queries about that person. So you may want to think about that one before using this strategy.

A great strategy is to give anything away for no cost whatsoever. As an example, you can have a great e-book that has solid information and facts in it, or even perhaps a software program. The viral strategy is to offer something equivalent for free and allow people to sell it or give it away. This has been extremely effective for building prospect lists and getting exposure. You’ll really want the content to have viral components to it but it doesn’t need to be super fancy to be effective.

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The Internet Marketing Advantage or IMA is delivered to you by Steve Clayton and also Tim Godfrey. Tim and Steve have notched up a number of previous successes in the last couple of years such as their Niche Blueprint as well as Commission Blueprint internet marketing membership techniques. Even so, what you are probably not aware of is their membership website that gathers momentum month by month. The members area of the IM Advantage website pulls no punches and includes 200 top quality training videos and more that 80 step by step training manuals – in fact everything that Steve and Tim employ as lucrative internet marketer’s.

What’s so special about this specific website and can it surpass the particular claims of making you a constant online revenue? As this membership has evolved, then so has the interface as more applications and also training are added. One of several issues of a site like this is usually to make it easy for the user to navigate their way around and to make it easy to locate what you are looking for. Through the web there are a number of authority sites on numerous subjects and I would say that the IMA site is an expert site for all areas of internet marketing.

We can conveniently examine the material under two headings: first of all, training and also courses followed by tools and software programs. Things rarely stay static in online marketing and the IMA default web page includes a space where up to the minute announcements concerning changes to the website are clearly shown. The idea is to permit members to locate additional resources as soon as Tim and Steve make them available on the internet or determine what’s hot in the internet marketing scene. The particular depth of content covered in the tutorials and training section is really quite remarkable and could be separate training courses in their own right. The subsequent areas, along with others are extensively explored in the context of online marketing: marketing via email, internet affiliate marketing, eCommerce as well as social networking.

In reality, subscribers of Internet Marketing Advantage will also get full access to Niche Blueprint 2.0 Commission Blueprint 2.0 and also other full blown courses as part of the deal. Steve and Tim are also really proud of the fact that they have launched their own selection of software and tools which can take care of tasks such as keyword research and back links. You will discover ten programs in all although if you have carried out any internet marketing work before you may well find there is some overlap and you are not going to need all of them. Having said that, to have all of these available within a single membership is both valuable as well as practical.

As a fresh internet marketer there is lots of new stuff to get your head around while you utilize the website the first time. It can be easy to keep moving in and out of different parts of the training area which usually just ends in hopeless confusion. The best advise here would be to first visit another section on the site referred to as the newbie action plan. Furthermore, there’s a discussion board available where one can obtain information.

The price of your membership includes the priceless asset of having full access to every little thing that Steve and Tim know about actually generating an income online by constructing and developing your own internet marketing business.

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If you’re one of the people not using video in your marketing today, then you should be. Video is a powerful medium and one of the fastest growing forms of marketing. There has been massive growth in traffic to sites like YouTube. Video can even now be downloaded to mobile devices. Using careful choice of headlines and keywords, videos can be targeted to a particular market segment allowing the people who are most likely to buy from you to see your videos. Why is video so powerful? It’s simple to build rapport with your prospect. People are used to the power of television and love to watch videos. Nothing replaces face to face contact, the sound of your voice, or your expression. It’s not easy to get out and meet with everyone that we’d like to personally, especially when much of our business comes from the internet and not just our local community. Adding video to your marketing plan gives your prospects the opportunity to not only hear the excitement and passion in your voice and to build a relationship with you. Here are some different ways to use video in your marketing:

Use video on a home, landing or sales page.

Video email – your job in the email is to get your prospect/client to click on a link which gets them to a micro site with your video.

Video syndication sites such as YouTube. Create your own channel.

Walk-on videos. When someone comes to your site they see you walking onto the screen talking.

Videocasting/Podcasting on blogging sites.

Webcasting.

Training DVD’s.

Recorded seminars and presentations.

Several options are available when creating your videos. It can be as simple as doing it yourself, or hiring a videographer. If you are going to do the video yourself, make sure that you look presentable and elude the image you would like your prospects to have of you. Be sure that your background is not distracting. The smallest thing can distract someone from the message you are trying to get across. Keep the video short; no more than 5 minutes (unless of course you’re creating training videos or doing a presentation) and packed with benefits for the potential user. Give your prospects an easy way to email and share the video with others. This will help to increase your traffic. Giving your prospects a still picture and a few bullet points to read while the video is loading is also an effective way to keep them engaged. Usually you would hire a videographer to shoot items such as training sessions, presentations, seminars, etc. When you hire a videographer you should ask the following questions:

Will they shoot the video in high definition? Do they have experience in both online and offline video? Ask about things like sound quality, lighting etc. Do they have experience in direct response marketing?

Your videographer should understand what you’re trying to accomplish with the video and should be effective at helping you get your message across. If you don’t feel comfortable being the person in the video there is plenty of talent you can hire to do a professional job for you. One last thought to leave you with to think about. As always in marketing it is important to track to see what is working best for your business. Video marketing is no exception. Tracking your video statistics is an essential part of your marketing. Generally there is the ability to track through accounts such as Tube Mogul. You can track stats for comments, ratings and cumulative views. You can track for specific days and even set a schedule to have the stats emailed to you at certain periods. Always explore your opportunities for visibility. There are several avenues and a variety of websites in the business of distributing videos to search engines. For more information and a free report and tips visit www.AudioVideoCoachAMS.com.

For additional information and a free report and tips visit www.AudioVideoCoachAMS.com