Posts Tagged ‘real estate marketing’

What You Need To Know About Web 3.0 Real Estate Marketing

Thursday, May 12th, 2011

Thanks to web 2.0 that allow individuals information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. It provides users with more user-interface, software and storage facilities, all through their browser, as well as to interact with each other through the use of social media. However, the internet is fast evolving into a place where some and perhaps almost all people go to work. It’s not just a place to reconnect with old friends or meet new ones, but a place to earn and interact with professionals.

Social networking sites, blogs, video sharing, web applications, mashups, hosted services, and a whole lot more are examples of Web 2.0 like Digg or YouTube. The real estate business has benefited so much from this and for the confirmation; there are a lot of web 2.0 real estate sites just like the BiggerPockets, Trulia, and Zillow. These sites as well as the other web 2.0 real estate sites made it easier for a newbie to learn how to buy, sell, or rent properties with their really cool technologies.

But Web 3.0 is fast emerging as the whole world is catching up with Web 2.0. Web 3.0 varies greatly from Web 2.0 because of the presence of Semantic Web and personalization. This means that web 3.0 allows users to sit back and allow the Internet to do all the work for them. How is this possible? Since Web 2.0 is the platform where Web 3.0 has evolved, its most defining feature is better quality open video to mobile devices, TVs, laptops, and tablets.

Aside from focusing on social networks, web functionality deemed necessary in Web 3.0 are already revealed – the semantic web needed for artificial intelligence applications, personal data integration especially on social networks, web applications and services, syndication of content and other services between sites or networks, increased use of streamed video or IPTV and virtual environments.

Realtors and real estate agents who have used Web 3.0 as their foundation in marketing their properties attest that they have accomplished a lot of things and that results to easier and faster communication, and fun in marketing because cool apps and software tools, which gives clients and prospects better marketing services and builds closer relationship.

These are good strategies for a successful real estate marketing. Real Estate in Brigham City will not be sold unless one employs effective marketing tools. Explore Web 3.0 and turn your Elgin IL Homes marketing is a whole lot easier.

Using Twitter For Real Estate Marketing

Tuesday, October 5th, 2010

Before I started playing with the new Twitter technology I had my doubts about its usefulness. I have had access to my twitter account and have periodically used it to publicize the RedX Real Estate Lead generation system. Because of this, I am just learning to implement the technology. However, now that I understand technology, I can appreciate how REALTORS online should be utilizing this tool to attract leads.

So how do you use Twitter in a promotion campaign? Before we begin you need to understand that Twitter is only a single point of contact for your prospects and that numerous touches are usually desired to convert a lead into a client. Also, understand that Twitter etiquette is that when you follow a person’s tweets, they may in turn monitor you.

With that background, what are the steps? The principal step is to connect your twitter account to any web site where you have an online presence. If you have a site, blog or web presence, add a “Follow me” or Twitter logo with a hyperlink to your twitter site.

To begin utilizing Twitter as a promotion resource, create an auto-responder on your twitter account so that when anybody chooses to follow you, they will automatically receive a thank you response with a call to action. I use TweetLater.Com for my auto-responders. The message should thank the user for following, and incorporate a call to action. Your may choose to make your call to action an offer for a complimentary report, data, or some other offer that allows you to capture more information about your target lead. For example, my call to action is “Thanks for the Follow! Want a discount on listing leads from RedX? Visit me here for more info.”

The next step is to begin tweeting. You should routinely tweet, but additionally be aware that there is a shortcut that you may exploit when you cannot don’t have time to make a post. If you control a blog that you keep posted often, you may post the feed directly to your twitter account using TwitterFeed.

The subsequent step in your twitter promotion should be to attract local followers. You can find followers who reside in your area simply by doing a keyword search on the twitter user directory Twellow. Just search the twellow list for active tweeters that live in your area and follow those that fit the bill.

There are a number of other ways that you can incorporate twitter as part of your promotion, together with mobile messaging and even film. We won’t get into those details here, but may address them later.

Randy also manages the REALTOR Leads social marketing blog and has had many articles published in numerous real estate periodicals.



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