Use Social Media To Get Your Content Ranked
Sunday, January 22nd, 2012Search engine Google has said it uses social signals as part of its ranking formula. The logic is that if a piece of content on the web is causing social buzz then it stands an even chance of being good content and so performs well in the search results. Social signals are becoming such an important part of online marketing campaigns that some companies like this SEO Isle of Man company are now essentially specializing in social media marketing but there are some basic steps you can take yourself to get your company noticed.
The most well known social media sites are currently Twitter and Facebook.
Tweeting
Twitter is neat because it doesn't take a lot of work. Every day a short sentence is sent out with a link and this is otherwise known as a tweet. Create a twitter account and gain fans by following other users. Do not make the error of presuming the more followers you've got the more successful you'll be.
When having a look at potential folks to follow, ask if they are relevant to you and your business. Following someone that sells stationary when you are a restaurant owner will generate very little interest. Once you've chosen your followers then make an effort daily to respond to their tweets, by doing this you are inspiring readers to read you.
Facebook now permits people to build fan pages and other users rate the fan page if they find it helpful. There's a typical mistake manufactured by many though. They expect the Facebook page to push traffic to their website when the fan page has never been promoted.
An internet site can also push traffic to a fan page. Display a Facebook fan page on your site, it's an about certainty that most of your readers will be a Facebook member. Pushing visitors to your fan page inspires readers to rate your page making it preferred.
Also remember to often update your Facebook page. Ideally you ought to be aiming towards one update a week. Make content engaging to the reader, generate interest so the reader will tell other Facebook users about you.
Enable Facebook users to get something for free. Run contests, display cash off chits or allow readers to click-through to your own site to download a free electronic book. If you have got any specials then publicize them also. Everyone adores it when we get something freely.
Opening accounts with these two social sites are the first steps of any social media campaign.
The author is the CEO of eStoresNow and a previous SEO expert specializing in email marketing.
