Assured Social Media

The Authoratative Social Media Guide for Businesses

Finding a good social media guide is tough to come by, if not impossible. Particularly if your looking for a seasoned source. The best thing about this work is it is quick reading, practical and up-to-date. In this social media guide you may learn the best tactics that your business can use social media to enhance your buyer base and increase sales!! Now isn’t that great!

Social Media Guide 1 – If you don't know these 2 rules you're in trouble.

High quality content and consistency are the two greatest endowments in any social media campaign. I’ll explain both. First off , High value content. We all have an idea of what highly valuable content is, but apropos social media, high value content takes on a vital attribute. Let’s call it Shareability. It's a quirky name, I know, nevertheless it suggest the point you want to understand to have a good social media campaign. This features will help you habitually add good quality content to your social media campaign.

The real strength of social media is that folk do the work of marketing your company for you. They like your product so they readily and voluntarily tell their friends. That is what “sharability” is – something that is worth sharing with others. When you make posts on your social media account try to think about which posts are most certain to be naturally spread. Think about man's instinct and what makes somebody wish to share info with the world and their friends. Perhaps they do it to feel important, to feel valuable, to feel unique, to feel intelligent, to stand out or to have a giggle. The thing with sharing is that when you share a domain, an article, a video etc. You are representing yourself. So what you want to do in a business selling role is work out human nature and how your product is linked to it – you want to work out what emotional motivation will cause a person to share your link/video/product with their mates. Bring that emotional element in all your posts (Humor works very well. We like funny people.).

Consistency is the second part. 1/2 Facebook’s +800 million users log on daily and many of those are from a smartphone. Folk desire stuff that is new, has evolved, is different, is recent, etc. And they're continually looking out for trusty sources. The Internetis way to massive for somebody to sort through and folk aren't going to keep going to your Facebook page if they know you do not post consistently. When you start a social media campaign it's very important to solidly add updated info. If it less than once a month it isn't intending to do much in any way. Your best off having daily or weekly updates. So make sure to line up some time to make this happen.

Social Media Guide 2 – Don’t loose sight of the Goal.

So you know you need to add highly valuable content and be consistent. That’s a good start, but you'll soon find that regularly adding content to your various social media campaigns is very time consuming. Don’t loose sight of the proven fact that social media is one of many ways to grow your business, it isn't the only way, its not necessarily the best way, it will add some value to your company. What you don't want to do is leave your profession, say your a property broker, and try to become a social media expert. As a small business owner you could have to wear many hats but do not leave your experience for too much time. What I would recommend is searching for a company to higher out to do your social media. The advantage of hiring a company to make simple posts and updates for you is 1) its awfully affordable and 2) it guarantees you are consistently adding to your social media. If you do it then your being taken away from your expertise, if you become sick to too busy you loose traction. Same thing goes for one employee. If they give up, become too occupied take on a cold then your social media campaign is delayed. If you outsource to a company (Check out Social Fixation they have a plan for less than 50 greenbacks a month) they 1) guarantee consistent posting and 2) know helpful tips like “Dynamic Posting”. And, they can make your social media pages engaging. The point is don’t loose sight of your company goal: sell a good. Product and earn cash. The point isn’t to get more “likes” on your FB page. That is one step in the direction of the final goal, not the end goal like some people treat it.

Social Media Guide 3 – Be Social by being engaging.

Don't forget that social media is based upon a relationship, a give and take, a two-way interaction. When you design your social media strategy ensure you find a way to engage the spectator. A great social media company Social Fixation illustrates this principle very well with their Facebook welcome page. Most Facebook pages start with the wall, but not with Social Fixation. The first thing you see is an incentive to ‘like ‘ the page and a product offering if they do so. They provide a free guide, a coupon or access to exclusive information. The point is they're creating an interactive environment. The relationship is you give a little , I give a little and we both are much better off. The thing that most enterprises do is the same thing poor sales reps do: talk, talk talk. The key is to get the customer to interact. Here are some ideas for creating a give and take relationship online: ask a question, ask for viewpoints, give a reward for input (make a new brand a the winner will get a FREE…), have the client perform a task (i.e. Like my page, post a video, print a print of this page) and give them a reward.

Social Media Guide ConclusionLet’s Review! First, Ensure your adding content that people are ready to share. Begin to notice things that folk are sharing and ask why they opted to share that. If you start a social media campaign after having read this social media guide then remember to be consistent too. Second, Don’t loose sight of the goal. I recommend outsourcing your social media because you're the expert of your own field, doubtless not social media. Third, learn the way to be engaging If you need some more ideas about the best way to be engaging check out www.socialfixation.com . The secret to having an engaging social media campaign is to get folks to market for you by talking about your good content.