Posts Tagged ‘social media optimization’

Why Facebook Marketing Confuses Some But Not Others

Monday, June 27th, 2011

It is interesting how many people still do not quite get the gist of Facebook marketing. The reason why it’s misunderstood is not because it’s difficult to deal with, but rather due to lack of right knowledge to leverage it. There is tremendous versatility with Facebook, and the possibilities for business growth are staggering. So how do you really go about the whole process of using Facebook marketing for your own advantage? Let’s find out in the following article.

Seriously, your Facebook fans and audience in your niche will think you are terrific if you would only offer them something that will solve their problems. You know what valuable means, so give them something special that ‘wows’ them. As you know, this is all about being social and that means giving, or sharing with whomever. When you focus your efforts on giving real value to your prospective customers, in any form, in return you can expect them to let others know since they would want others to experience the same value that they received. You package it in the most convenient form you can think of, and then lay it on them. Do something to get the attention of people, but make it useful and valuable.

The shiny object syndrome is alive and well and will be forever because that is the nature of us humans. One approach that seems to be pretty effective is to make your offering, but use a script that requires people to ‘like’ the page so they can get access to it. Everybody gets the thing they have their eyes on, and you get a like for your page. This bribe could be anything of value, but it should be something that your prospects shouldn’t ignore. Do you honestly think your freebie is good enough to command a price tag? Make something so good it can be sold, and then you may be onto something.

The one thing you really want to avoid is having too much that is glaringly different with your marketing.

To the extent you can do it, try to create your properties using the similar themes. This is how you can help people to be comfortable with you because all will be familiar with them.

The Facebook marketing suggestions we have just given you will allow you to be more successful in this exciting environment. It will take time to develop, but you can make this grow into something very worthwhile. It all begins with doing the right things so you can have something to build upon.

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Demystifying Facebook Marketing for Greater Results

Sunday, June 26th, 2011

There really is no need to prove that Facebook marketing is here to stay and works. There is so much happening with Facebook and other social sites that it would be insane to ignore it. However, if you look around, you’ll see that many businesses simply don’t get Facebook when it comes to marketing. You will discover that it is not all about commenting on walls and making a fan page. If you want to do this, then keep reading so you can learn more about Facebook marketing.

Facebook is very much like a social place where people can also discover your terrific content. Let’s say you create a free PDF report that would be beneficial to your target audience; go ahead and dispense it through Facebook so that a large number of people may have access to it.

Keeping your fans informed about what you are blogging about is very easy with fan page updating. The fact is, not everybody is going to visit your website or blog every day, so the more you update your page with links to fresh and new content, the more traffic you’ll generate.

The shiny object syndrome is alive and well and will be forever because that is the nature of us humans. So why not take advantage of this factor and bribe your prospects with something of good value, and make them “Like” your page before they can get access to it? It’s a win-win situation because your prospects will end up getting what they want, and you’ll have one more fan to boast of. This bribe could be anything of value, but it should be something that your prospects shouldn’t ignore. Obviously it will have value if you believe it could be sold if you tried to sell it. You simply must make, or use PLR, something that has real value.

If you currently are absent any kind of email list, well then here you go because you can use your fan page for that, too. There is nothing unusual about this practice because it is what all email marketers do this, anyway. Once you have people on an email list, then you can engage them the traditional way. It also enables you to continue having an ongoing conversation with all those who have shown interest.

You will have the power to capture the attention better of your audience with solid Facebook marketing information. This is all about building value into your business, and of course you can expand it greatly. Try to get it right in the beginning so you do not have to go back and fix things.

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