Why Facebook Marketing Confuses Some But Not Others
Monday, June 27th, 2011It is interesting how many people still do not quite get the gist of Facebook marketing. The reason why it’s misunderstood is not because it’s difficult to deal with, but rather due to lack of right knowledge to leverage it. There is tremendous versatility with Facebook, and the possibilities for business growth are staggering. So how do you really go about the whole process of using Facebook marketing for your own advantage? Let’s find out in the following article.
Seriously, your Facebook fans and audience in your niche will think you are terrific if you would only offer them something that will solve their problems. You know what valuable means, so give them something special that ‘wows’ them. As you know, this is all about being social and that means giving, or sharing with whomever. When you focus your efforts on giving real value to your prospective customers, in any form, in return you can expect them to let others know since they would want others to experience the same value that they received. You package it in the most convenient form you can think of, and then lay it on them. Do something to get the attention of people, but make it useful and valuable.
The shiny object syndrome is alive and well and will be forever because that is the nature of us humans. One approach that seems to be pretty effective is to make your offering, but use a script that requires people to ‘like’ the page so they can get access to it. Everybody gets the thing they have their eyes on, and you get a like for your page. This bribe could be anything of value, but it should be something that your prospects shouldn’t ignore. Do you honestly think your freebie is good enough to command a price tag? Make something so good it can be sold, and then you may be onto something.
The one thing you really want to avoid is having too much that is glaringly different with your marketing.
To the extent you can do it, try to create your properties using the similar themes. This is how you can help people to be comfortable with you because all will be familiar with them.
The Facebook marketing suggestions we have just given you will allow you to be more successful in this exciting environment. It will take time to develop, but you can make this grow into something very worthwhile. It all begins with doing the right things so you can have something to build upon.
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