Assured Social Media

If you’re building a brand on Twitter, you’re probably spending considerable time and expense responding to tweets, followers and your brand. Have you considered the effect of the inevitable twitter problem?

To start with, Twitter is not yours. You don’t control it, you can’t control and its users may very well move on at any given moment. Furthermore, could there be a bigger target for hackers than Twitter? All your time and energy could someday be wasted.

This is most relevant to big companies with social media divisions and small companies that have really relied on Twitter as their word-of-mouth. If your Twitter account was gone tomorrow, how would that affect your business?

Putting all your eggs in someone else’s basket isn’t the smartest thing unless you have a strategy in place. If everyone abandoned Twitter for a new service, how do you move people? It’s not like you can reach them if they’re still followers but they don’t log-in. Especially if you don’t really have a strong e-mail marketing campaign. What happens to your business when there’s no one clicking your links?

Twitterglitch.com is a group that has investigated different ways to back-up your social media accounts, to protect against hacks and spammers and to recover ultimately from the ultimate Twitter problem – no followers.

Since Twitter is such a “building blocks” kind of marketing tool, you’re ultimately counting on the passage of time and the accrual of followers to produce a good ROI and many sales. How many companies have a plan that includes today as the last day? Have you considered that today could be the last day your Twitter account exists? If a glitch happens, today may be the last day of your social media campaign.

Don’t underestimate how wrong things could go if a hacker started sending out porn links from your Twitter account. Isn’t your feed on Linkedin, in your sidebar on your blog, in Facebook? How many people will see that before you figure out how to solve the problem?

Want to find out more about protecting your company from twitter problems, then visit Dan Morris’s site on the best tools for Social Marketing Management.