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Marketing is a massive part of any business, especially an online business. Marketing is how businesses get known to the general public and how people make the decision to buy whatever the business is selling. So a business needs to make sure that their marketing is a good outreaching method for that business. Here you will find 2 major reasons why marketing on YouTube needs to be apart your businesses marketing plan.

The first reason YouTube needs to be a part of any businesses online marketing strategy is because of the amount of traffic that is on this site. Right now, YouTube is the third most visited site in the whole world. This means that there are millions of people every day on YouTube looking up and watching videos on thousands upon thousands of different topics.

A big part of marketing is to get your business in-front of as many people as you can. With millions of people daily on this site, having the ability to get the audience of just a small fraction of these people can dramatically increase the results that your business is experiencing.

Secondly, you have the ability to target your marketing very specifically. Whatever type of market your business is in; there will be people on YouTube researching and watching videos on that subject. This makes it very easy to target a specific market, make a video just for that market, and then get that market to watch the video.

For example, say your business is selling shoes. You go ahead and make a little series of videos teaching people about the important of having comfortable shoes and what a shoe really needs to do this. Then at the end of the video you show your web address. Then the people that are interested in learning more about what you’ve just be talking about will go to your site and check out what you have to offer. And poof, a highly interested qualifies buyer is now on your site learning more about what your business is doing.

So if your business is on the web but it’s not utilizing the power of YouTube to market, you might want to reconsider it. There are a lot of people there and you can target the type of person you want to come back to your site very easily.

Know how to start an online business right from how you need to think to advance marketing strategies.