Choosing The Best Keywords For Driving Traffic
Wednesday, September 8th, 2010Ok, you’ve got the best article/video/podcast etc ever seen in your niche so money’s just going to come pouring in, right? Wrong! What good is having great content if that great content isn’t found?
I’ll give you an example to try yourself. Do a search for your niche. Skip ahead to somewhere between page ten and twenty and open a few pages. You might be surprised to find the content in a lot of the pages is as good if not better than the sites that come up top in your search.
The reason for this is simple; the site hasn’t been marketed properly! Without getting too technical, search engine optimization is creating content which is likely to show up high in a Google search. Remember 80% of a site’s traffic is usually from a search engine! Search engine optimization in the form of choosing the best keywords to target is a vital part of weather you’re going to get traffic and succeed online.
The good news is it’s quite easy to find the best keywords to help you get high search results! Google Adwords Keyword Tool is a free to use tool that gives you results of searches made in google in the last month. You type in the word or term that you’d like to create content about (something from your niche). Next hit search and see what results google gives back. For example type in bodybuilding and you might get back bodybuilding routine. These are actually real searches made in google and the search statistics to go with them. This information is extremely helpful in choosing the right keyword!
Next you have to choose the best keywords to use from the suggestions you are given. I like to pick keywords within the 8,000 and 30,000 global monthly search volume. Within this range you know there are a lot of searches being made for the term but the competition may not be as high as for the terms with very high search volumes. Check out my other articles on how to use these keywords.
For an excellent video by Neil Russell; The Net Cash King on Choosing the best keyword using Adwords Keyword Tool click here: Choosing The Best Keyword Using Adwords Keyword Tool