Use Videos To Promote Your Site
Friday, October 15th, 2010Once your video is completed you will need to upload it to a site that hosts videos. There are a number of video hosting sites available to the public most of which will allow you to upload for free. Sites such as Metacafe, YouTube, Viddler and Dailymotion are just some of them. The most popular is without too much doubt YouTube but it would make sense for you to upload your videos to as many sites as you can.
My main focus for this article will be on YouTube but most of the other sites operate in a similar fashion.
When you first set up your YouTube Channel, as you must if you wish to upload videos, you should look to fully use the account to promote your site. You should let your audience know who you are and what website you are promoting by using the information boxes on your account. Tell people who you are what your life is like and why they might be interested in anything you have to say. Do not oversell your business in this area, the idea is for the viewer to find out more about you, like your videos and then be curious enough to go to your website where you can entice them into joining your list.
When setting up your channel user name it is important that you use a name that gets people wondering what you are about. If you just use your own name it is not really going to grab the attention of anyone, so use an interesting one for example milliondollarguru or makemoneytonight. The idea is for you to be noticed more.
You will have to select the type of channel and the category in which you wish to place your videos. Select Guru as your channel type, people assume that this status has to be earned so it will give you can edge right from the start, and I would suggest education as the type, after all I am assuming that you wish to educate your viewers. If these do not sit right with your own reasons for Video Marketing then choose what is appropriate for you. Do not forget to brand the channel background and colour scheme to your own brand if you have one.
When you are ready with the channel set up it is time to upload your videos. I would suggest that you try to upload a couple on the first day if you can and then make sure that you are regularly adding videos. I would look to do at least two per week until you have a decent amount on the channel and then add them as you want. This will make sure that the content is fresh and that any subscribers that you get receive regular notifications of new videos.
Once you have your channel set up and your first videos uploaded you should switch your focus to marketing your channel. You cannot expect people to visit your channel and view your videos with out you letting them know that you are there. You should look to subscribe to about ten channels, similar to yours, every day, leaving a positive comment on their channel. A good proportion of these will return the favour to you. Also visitors to their channel may well look at the channel comments and be curious as to who left the comment and visit your channel too.
Once you have subscribed you can look at their videos and leave a comment on them. Each time you leave a comment you also leave a link back to your channel. People viewing these channels are generally interested in your niche and so may well take a look at what you are doing. If they like your content they will look to find out more about you and this will eventually lead them to your website and opt in list.
You should always be positive and never negative when you make a comment. It is not very much fun when someone goes to your channel and is spiteful simply because you have said something bad about theirs. Even if it is a lousy channel be tactful for your own sake.
Apply these few tips to your Video Marketing campaign and you will see the number of channel and video views steadily increase. This can only increase the flow of traffic to your website and increase your value in the eyes of your subscribers.
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