Assured Social Media

If you have an online business without an opt in page you are probably missing out on a lot of cash. To build an opt list, and increase your business, you should have a quick and easy way for people to leave their details. This is the goal of the opt in page; turn visitors into subscribers.

First and foremost; definitions: a squeeze page, landing page, lead capture or opt in page is named as such because its primary goal is to squeeze the name and email.

So let me tell you the secrets of creating top class opt in pages that can capture leads from thousands or even millions of subscribers? Getting people to your opt in page or website or blog is one thing but convincing them to submit their details to grow your opt list is another. Your opt in page is only as good as the amount of visitors it turns into subscribers.

1. Opt in pages are very basic to design but if you’d prefer a web designer will do one cheap.

2. Find the opt in pages of some of the top marketers in your niche and get ideas from them, put together a swipe file, where you save copies of opt in pages you like and edit them to your liking.

3. Don’t put any outbound links in your opt in page: links give the user a reason to leave the page. Tests have shown that every link halves your traffic; don’t give your visitors a reason to leave.

4. Of course as with just about anything you do online, you will have to test and tweak your opt in page so that you can get the best conversion rates possible. I recommend testing using Google web optimizer. This allows you to run multiple pages under the same domain name and traffic is divided equally between them, so you can test which page is most effective.

5. Many believe giving away something free (an ethical bribe) can be an effective way of encouraging subscription.

6. Some find adding video to be a good way of improving subscription, test and see if it helps for you.

7. As with everything online test and see what comes out most effective for you in growing your opt list.

Once you have your opt in page online you’ll need to test it by sending traffic to it, here’s another excellent article by Neil Russell; The Net Cash King to show you how to do just that for free: Free Website Traffic

Simple! Make money online selling, the system’s been proven! Build a list and send out useful information as a newsletter to your list. Why not copy the system?

By giving out information like this; your followers will being to value your opinions and recommendations, this way you strengthen your relationship. You should try and establish yourself as an expert or guru. If people see you this way they will be a lot more likely to value your opinion and purchase the products you recommend.

Let me give you an example; John and Mary are both selling the same product to do with growing your twitter following. John sends out a newsletter to his list saying buy this product. Mary on the other hand sends out a newsletter detailing the benefits of article marketing to make money online selling and then recommends an article marketing product that she finds very useful. It’s pretty obvious Mary is going to make more sales than John. Mary has given some useful information to her subscribers and has built their trust; people are more likely to value her recommendations than John’s who is just all out selling.

Business online and off are pretty much the same in this sense, you build a relationship with your customers and they will have little difficulty buying from you because when you, a figure of authority recommend a product, they trust this product is going to be good. That’s why it’s also good to put your photograph on your blog, social media or wherever you make money online selling. Try and keep this picture the same everywhere so people learn to recognise you and so your relationship is strengthened with them.

Another benefit to this relationship building is that people are more likely to open your emails for the value they provide and are less likely to unsubscribe from your email list. Ideally people should look forward to your newsletter and what to read it for the valuable information it provides.

For an expert article on how to earn money online by Neil Russell; The Net Cash King go to: How To Earn Money Online

Online especially in the beginning I advise people to keep costs as low as possible! What’s great about traffic generation is you can do a lot of it for free. I’m going to show you an excellent way of getting the most out of your content and driving free website traffic.

I’ve detailed a great method of doing keyword research using Google Adwords Keyword Tool in Another Article; find keywords to target and produce content related to them.

Then the final step to take with the new content is social bookmark it, do this straight after putting the content on your blog. You can do this from your blog by installing a plugin like Bookmark This and bookmark them all yourself. This will not only give you free website traffic from people following links to your blog but it will also increase your search engine ranking by having some high quality links back to your site.

Right after posting on your blog submit it to some social bookmarking sites. You can do all this very easily yourself by adding installing a social bookmark plugin like Bookmark This to your blog and then submitting your post by clicking on the different bookmark buttons. This helps to give you free website traffic in two ways, one is by people directly following the link back to your article, the second is by increasing search rank due to the high quality links you now have back to your site.

What you’re essentially doing is creating a bit of a buzz on the internet about your new content, Google search bots will pick up on this “buzz” and think if the content has had this much activity in such a short period of time it must be good. Thus a search for the keyword you’ve used has a high chance of ranking highly on search engines. You can see the results you are getting by using a free website traffic counter or monitor like Google Analytics.

For another excellent article on social media by Neil Russell; the Net Cash King go to: Social Media Marketing