Putting Together The Best Opt In Page To Grow Your Opt List
Sunday, September 5th, 2010If you have an online business without an opt in page you are probably missing out on a lot of cash. To build an opt list, and increase your business, you should have a quick and easy way for people to leave their details. This is the goal of the opt in page; turn visitors into subscribers.
First and foremost; definitions: a squeeze page, landing page, lead capture or opt in page is named as such because its primary goal is to squeeze the name and email.
So let me tell you the secrets of creating top class opt in pages that can capture leads from thousands or even millions of subscribers? Getting people to your opt in page or website or blog is one thing but convincing them to submit their details to grow your opt list is another. Your opt in page is only as good as the amount of visitors it turns into subscribers.
1. Opt in pages are very basic to design but if you’d prefer a web designer will do one cheap.
2. Find the opt in pages of some of the top marketers in your niche and get ideas from them, put together a swipe file, where you save copies of opt in pages you like and edit them to your liking.
3. Don’t put any outbound links in your opt in page: links give the user a reason to leave the page. Tests have shown that every link halves your traffic; don’t give your visitors a reason to leave.
4. Of course as with just about anything you do online, you will have to test and tweak your opt in page so that you can get the best conversion rates possible. I recommend testing using Google web optimizer. This allows you to run multiple pages under the same domain name and traffic is divided equally between them, so you can test which page is most effective.
5. Many believe giving away something free (an ethical bribe) can be an effective way of encouraging subscription.
6. Some find adding video to be a good way of improving subscription, test and see if it helps for you.
7. As with everything online test and see what comes out most effective for you in growing your opt list.
Once you have your opt in page online you’ll need to test it by sending traffic to it, here’s another excellent article by Neil Russell; The Net Cash King to show you how to do just that for free: Free Website Traffic
