Posts Tagged ‘Reference’

Make Facebook Ads Do Awesome Work For You

Tuesday, June 28th, 2011

Facebook is one of the fastest growing social networks today, with more than 500 million people worldwide – and the best part? Half of them login to Facebook each and every day. This means that the best thing you can do for your promotional efforts is to take part in Facebook’s advertising platform. Keep reading to learn the best ways to advertise on Facebook and get as much from the system as possible.

Read the advertiser guidelines for Facebook thoroughly. This is an important step because without really understanding what guidelines you should be following, your ad can get into trouble, making it difficult for your campaign to survive. There are a lot of new advertisers who find themselves being penalized for breaking rules even though the rules are all really easy to follow.

Don’t let emotions rule you when you’re investing your hard earned money in Facebook advertising. Negative feelings, such as greed, can wreck your advertising efforts and really deplete your advertising budget. You have to be very careful about how you’re investing your money and keep a close watch on the return on investment.

There are plenty of new Facebook advertisers who end up losing their campaigns because they just do what their guts tell them to do. Finding a little bit of success can make you very excited which can lead to lots of bad decisions that end up ruining your advertising campaigns. Rather, you should pay attention to your target audience and adjust your campaigns accordingly to improve the click through rate. This won’t all happen overnight; it takes a lot of time so you need to be practical and not emotional.

When a campaign proves that it can generate good results consistently, then you can take things to the next level but until then, go slow. Facebook advertising is the way of the future, which will require an intelligent approach on your part as well as a few calculated risks.

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Make Facebook Ads Do Awesome Work For You

Tuesday, June 28th, 2011

Facebook is one of the best social networks online today and has virtually no competition. Advertisers love Facebook because it is a presence that dominates. There are tons of users on Facebook waiting to be targeted with precision–something you need to start doing if you haven’t done so already. No matter what you have chosen to sell or promote, you’ll find people who want it on Facebook. This article will teach you about how Facebook and its advertising system can help you and the best way to take advantage of that help.

If you want traffic to convert into sales, you’ll need to make sure that your landing page is designed in a way to grab sales. This is another way of saying that when someone winds up on your landing page, they should find it easy to buy. You can achieve this by giving away coupons along for the product you’re selling. This is a unique strategy to boost the sales of your products, because ultimately business is all about re-investing your profits. The more sales you make with this method, the more cash you will have to spend on future Facebook advertising campaigns.

Don’t let emotions rule you when you’re investing your hard earned money in Facebook advertising. Negative feelings, such as greed, can wreck your advertising efforts and really deplete your advertising budget. You have to be very careful about how you’re investing your money and keep a close watch on the return on investment.

You shouldn’t try to run before you can walk when it comes to your campaigns so don’t start off on too grand a scale. Just because your campaign is generating results, which can be exciting, there is no reason for you to overdo it. Since products and markets differ, not all campaigns will generate the same results.

You can see that developing a solid Facebook advertising strategy centers on your focus on making your ad’s performance better. When you’re new, you need to be patient to see any good results but what matters more than results is the approach you decide to take. There really won’t be any looking back once you have figured out the best way to build a good campaign with creative ads so that people will click on them a lot.

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The Best Facebook Advertising Techniques

Sunday, June 26th, 2011

Facebook advertising offers something unique and that is the ability to laser target your campaigns and for this reason it has seen tremendous growth as more and more entrepreneurs realize what they can achieve. In this article, we will look at some techniques that will allow you to squeeze maximum ROI out of your campaigns.

Make sure that you have read and that you understand the guidelines Facebook has laid out for advertisers. This is one of the most important parts of advertising on Facebook because if you don’t understand the guidelines you need to adhere to, you might break a rule or get into trouble and that makes it a lot harder for your campaign to keep going. Lots of people who are newbie advertisers on Facebook find their promotional and advertising campaigns in trouble because they didn’t follow the very simple rules set forth by Facebook. Since Facebook has such a huge network, the rules are strict because they need to keep everyone in line so it is just better to follow the rules.

If you intend to use a special landing page for the traffic you generate through Facebook, ensure that you are using a squeeze page to grow your subscriber list. Yes, you sure can send visitors directly to your sales page, but by capturing the contact information on your landing page first, you have a bigger chance of making the sale in the future by following up with them. It is a lot easier to convince a subscriber to make a purchase that a first time visitor. All internet entrepreneurs are aware of the value of follow-up marketing that involves keeping in contact with potential customers to convince them to make a purchase. “Drip marketing” is another name for this method.

While Facebook has great metrics, if you don’t understand them all that well, it’s easy to get confused about how things are going. For example, the “Action” number you see displayed in the Facebook Ads Insights Dashboard refers to the number of fans your ad has generated. When you pay attention to your metrics, you should have plenty of lasting success within the Facebook advertising system. It shows you what you might be doing badly and how you can do it better.

Facebook ads need more work than just a few lines of writing and a couple of clicks for placement. To prevent failure you need to be patient and persevere by making wise and practical decisions and do some hard work. All Facebook advertisers with successful campaigns will tell you the same thing: consistency and hard work are the keys to success.

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Get As Much As Possible From Advertising on Facebook

Thursday, June 23rd, 2011

Do you know what makes Facebook so great, aside from the fact that it has half a billion accounts, is getting more every day and is the fastest expanding social networks on the internet? Around half of the people with Facebook accounts log in each day. So leveraging Facebook’s advertising platform is the way to go today. This article will show you how you can get the most from Facebook’s advertising and get a real return on your investment.

External factors can also affect how well a Facebook ad performs, such as where the traffic is being sent. Even though Facebook ads work great in driving traffic to any page, the conversions definitely depend on what this page is. The most effective way to capitalize on Facebook advertising is by sending people to a fan page you created, instead of sending them to a site. Why? Does Facebook not work for a site? Facebook might be effective at driving traffic straight to a website, the problem is with conversions, so if you want to grow your business quickly then you need to maximize these conversion rates. Since people know fan pages on Facebook quite well, it is easier for them to make a connection when the reach one. Additionally, your conversion rates will be higher because joining a fan page simply requires a click of a button. You can easily communicate and connect with your fans through Facebook.

Offer free gifts related to your niche on your landing page to convert the traffic that you generate from Facebook ads. Nowadays, you find most of the online marketers taking advantage of this technique to develop their own email list. In addition to helping you provide value to your new subscribers, it shows of how much you know about your topic. This will help you far more than simply letting traffic land on a “regular” sales page–your conversion level will help you a lot. When you have your prospect’s contact information it is a lot easier to keep following up and to offer more value–all of which will raise your sales levels. It is imperative, however, that you find a way to give real value to the competitors in your niche so that you can stand out from all of the people who are doing the same thing that you are doing; don’t let yourself settle for giving away something half-witted.

The key to being successful is taking baby steps so don’t try to do things on too large a scale at the beginning. It can get exciting to see a campaign give returns but you have to go slow before you ramp up your campaign. This is because not all campaigns work the same due to different products and different markets.

Facebook ads need more work than just a few lines of writing and a couple of clicks for placement. It takes hard work, practical and wise decisions and lots of perseverance. Ask any Facebook advertiser and he will tell you the same thing – be consistent, and you’ll see results.

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Top 3 Suggestions for Making Facebook Posts

Thursday, June 23rd, 2011

Presently, Facebook is the biggest social networking site online. This is the perfect reason why Internet marketers are finding it to be a great way to reach out to their target market. The best way to utilize Facebook, as a business, is to produce a fan page where you can get people to become fans of your page. However, to leverage your Facebook fan page, you still have to write posts that interest people. In this article, we will examine some of the things that you can do produce Facebook submissions that will make people give you a response.

These pages allow you to keep your fans updated through the use of very targeted update posts. Obviously, however, if you’d like to get a good response from the posts you use, you need to think about a few things before you start to write. In the following article we shall be looking into a three simple tips that you can apply right away to write better and more effective posts that you can post on Facebook.

When you’re making a post on Facebook, make sure that you keep it under 140 characters. Sure that’s what you usually think about for Twitter but you can use it on Facebook too. This is good to do because most of your fans will be quickly scanning through their Facebook posts. Your updates need to quickly grab their attention. If your update is lengthy people won’t want to read the whole thing. If you actually want your people to respond to your updates, even with just a small action, you need to keep your update to the point.

Your posts should be direct and to the point, not fuzzy and questionable. If you have something you want to share, be certain that it is crisp and direct. The motivation for doing this is to prepare posts on your fan page in order to get some type of reaction for your followers. Now if your fans don’t totally figure out your message, then it will pointless for them to even attempt to take any steps. If you desire to put together something puzzling, don’t hesitate to do so. Fuzzy posts can be incredibly puzzling and also quite nauseating, so don’t do this if it is going to deprive you of a quality post.

Your posts need to be completely understandable and not elusive. Perchance you have something you want to verbalize, be sure that it is short and snappy. The explanation for this is you create posts on your fan pages in order to get some form of replies from your fanatics. Now unless your admirers complete comprehend your message, then it won’t be possible for them to make any kind of moves. If you want to create a mystery, do so by all means. Although don’t do it if it is going to cost you the worth f your post, on account that blurred posts can be awfully infuriating and baffling. All things considered, we come to learn out of the aforementioned article all about the necessity of correctly putting together a post on Facebook. There are several occurrences in which you’ll recognize that fan pages make the error of not using their updates the right way, which indicates that as time passes they won’t be able to keep as many followers. To cut a long story short, if you would like to get all the actual gains of utilizing a fan page and actually moving the traffic you are aiming for toward your site then begin using the hints that we have shared here.

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How to Get Facebook Ads to Give You Results

Friday, June 10th, 2011

You can connect with your target market in a more direct way using the advertising system that was launched by the world’s premier social platform, Facebook. The intent of this article is provide you with methods you can use to make the most out of the Facebook advertising platform.

If you want traffic to convert into sales, you’ll need to make sure that your landing page is designed in a way to grab sales. This is another way of saying that when someone winds up on your landing page, they should find it easy to buy. You can achieve this by giving away coupons along for the product you’re selling. This is a unique strategy to boost the sales of your products, because ultimately business is all about re-investing your profits. The more sales you make with this method, the more cash you will have to spend on future Facebook advertising campaigns.

Offer the traffic sent to your site from Facebook a few free gifts to help encourage them to become buyers and not just visitors. Nowadays, you find most of the online marketers taking advantage of this technique to develop their own email list. In addition to that, it is a fantastic way for you to add some value to new subscribers and show them that you are an expert in your field. This will help you far more than simply letting traffic land on a “regular” sales page–your conversion level will help you a lot. After you’ve got the contact information of your sales prospects it is easier to continue to follow up with them, offer added value and raise your profit margins. Of course, it is vital that you actually stand out from the rest of your competitors and to do that you need to make sure that the free gift you are offering is of actual value to the recipients, don’t let it be a half-done, half-effort piece of junk.

It is much harder to turn a first time visitor to your site into a subscriber than it is to convince a subscriber to buy. There isn’t an online entrepreneur who doesn’t know the importance of follow-up marketing, which simply refers to staying touch on a regular basis with your prospects and attempting to close a sale at a later date. “Drip marketing” is another name for this method.

You want to concentrate on boosting your click through rate because you will pay less for every click on a high CTR ad. Facebook and Adwords use similar standards to determine how well an ad performs. So go ahead and test out various images with your ads to see which one gives the best results. In terms of revenue, the best way to find out which demographics are suited to your campaign is to test ads targeted at different groups. It is clear that advertising in the future will be on Facebook but to get the best results you should only take calculated risks and be smart about your approach.

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3 Facebook Post Writing Tips You Can Use

Thursday, June 9th, 2011

Facebook is fast becoming the place for Internet marketers to try out new strategies. There are a lot of ways to get the power of Facebook on your side but running your own good fan page is the best because it sends you lots of site traffic. One great thing to put some time and energy into is writing posts for your fans that updates them on your activities. In this article we’ll examine a few key tips that will help you write good posts that get you the results you want.

Everybody knows that the first impression should be your best. When you put an update into Facebook it is important that you ensure your punctuation and grammar are perfect. This is because fans are always on the lookout for mistakes and will point them out to you. In addition to that you want to make sure not to confuse your fans. Using proper punctuation helps you look professional. End your sentences with periods and use commas correctly.

You need to put your personality into the posts you write so that you can have an edge over your competition. Your fans are real people and they have emotions, and if they will take any action that you say, it will be based on emotions. Don’t muddle yourself by addressing a post to a whole group of people. Instead of speaking to many people, you can direct the post to just one person. Even though you are communicating with all of your enthusiasts, you shouldn’t really direct your attention to all of them at once, but one at a time instead. This is due to the fact that only one individual will be glancing at this at a time, instead of a full group all at once. This invokes a better response from your fan base because it seems like a personal approach. And people really appreciate one to one posts.

Your posts need to be completely understandable and not elusive. Make sure that anything you want to declare is not long and drawn out. In order to acquire some type of comebacks from your supporters, this is the intention for developing posts on your fan page. Now if your followers can’t entirely determine what your message is saying, then it will be impossible for them to make any kind of moves. If you desire to put together something puzzling, don’t hesitate to do so. Fuzzy posts can be incredibly puzzling and also quite nauseating, so don’t do this if it is going to deprive you of a quality post.

In conclusion, you can tell by reading this article the things that you need to do to get as much as possible from your Facebook marketing campaign. You need to be sure of what you’re writing because ultimately that’s going to convey your message to your target audience. Remember that Facebook will help you build your brand while you build your business. All of your updates actually matter so take your time with what you publish before you publish it.

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How to Get Higher Returns from Your Facebook Advertising Efforts

Saturday, June 4th, 2011

Facebook is one of the best social networks online today and has virtually no competition. Advertisers love Facebook because it is a presence that dominates. There are tons of users on Facebook waiting to be targeted with precision–something you need to start doing if you haven’t done so already. It doesn’t matter which product or service you need to promote, there is an audience for it on Facebook. In this article we will look at the many benefits of Facebook and how they can be leveraged for your next promotion.

The success of your Facebook ads doesn’t completely depend on your ad itself, but also on many other external factors such as where you drive your traffic to. While Facebook ads are excellent at sending traffic to all sorts of pages, the rate of conversion will be determined by the page. Creating a fan page on Facebook and sending people there instead of directly to your site is a more effective approach to getting the best ROI. Are you wondering why? Isn’t Facebook effective for websites? It is effective and many have great results but to see fast growth and maximize your results this is the best way. Since people know fan pages on Facebook quite well, it is easier for them to make a connection when the reach one. Clicking a button is all that is required to join a fan page, which will lead to higher conversion rates. Once you have built a base of fans, you can communicate with them regularly through Facebook updates.

Don’t let emotions rule you when you’re investing your hard earned money in Facebook advertising. When you let negative things like greed into the picture you run the risk of ruining both your budget and your campaigns. It is important to be careful about how you invest your money and to closely watch how well that money works for you.

While Facebook has great metrics, if you don’t understand them all that well, it’s easy to get confused about how things are going. For example, the “Action” number you see displayed in the Facebook Ads Insights Dashboard refers to the number of fans your ad has generated. When you pay attention to your metrics, you should have plenty of lasting success within the Facebook advertising system. It shows you what you might be doing badly and how you can do it better.

It’s a natural thing: when your friend enjoys a thing, you will probably enjoy it as well. This means that if your ad shows up to someone and he/she notices that some of his/her friends have liked it already, that someone is more likely to click through to see what you have to offer. This is something that most people see as a unique perk of Facebook; after all it isn’t offered by any other advertising agency out there. You can see that the primary thing you need to do to get the most out of Facebook advertising is to be very focused on your efforts. If you are new to the system, it might take a little while before you start to see readable results but what matters most of all is the approach you take. If you are able to create effective campaigns, with ads that get a high click through rate, then there’s no looking back.

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The Secrets to Effective Facebook Advertising

Monday, May 23rd, 2011

The largest social network in the world, Facebook, has developed an advertising system that allows marketers to get in touch with their audience in a laser targeted way. In this article, we intend to provide you with some techniques to help you leverage Facebook’s advertising system to the max.

If you want your traffic to actually convert, then you will have to use your landing page in such a way that it aids to the conversion rate. In other words, when a person finds your landing page, they should think that buying from you is the best thing to do. You can make this happen by offering coupons for the products you want to sell. This original strategy raises your sales margins and gives you more profits that you can reinvest back into your business–a goal most business owners have. The more sales you make with this method, the more cash you will have to spend on future Facebook advertising campaigns.

You might have trouble understanding the Facebook advertising platform. If you need help, don’t be too hasty, because the Facebook system has a learning curve, much like anything else online. You can get answers to your questions directly from the horse’s mouth by bookmarking the ‘Ad Help Center’ the site features. The ‘Ad Help Center’ is a comprehensive resource that allows you to search and research your queries easily. Having such a vast resource of knowledge at your finger tips can definitely make your journey easier, so why ignore it? While useful, you won’t always be able to rely on it and you will need to use your instincts, meaning you have to strike a balance between your knowledge and what Facebook offers.

You shouldn’t try to run before you can walk when it comes to your campaigns so don’t start off on too grand a scale. Seeing a campaign generate a nice return can be exciting but this is no reason to accelerate things too much. This is because not all campaigns work the same due to different products and different markets. Thus, until your campaigns start showing results consistently, you need to ensure you reduce your risks. When your campaign proves that it can generate excellent results, you can then expand it further, but until then you should take baby steps.

While Facebook might be the way of the future in terms of advertising, you will only succeed if you mitigate your risks and are smart in planning and implementing your marketing strategy.

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