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There have been many developments in the world of marketing over the last few years and now of course online marketing is playing an even bigger role for most businesses. Most businesses should be aware that if they want to stand out from their competition, then their marketing strategy is of paramount importance. In recent years, social media has started to play a key role in a lot of marketing strategies, but something else has also become more prominent in this world too.

In the world of marketing, online video advertising has become increasingly important. When all of your competitors are simply offering plain websites for their customers to explore, a good quality video production can make your website really stand out.

Instead of giving the visitors to your site a block of text to read, you can offer them an entertaining and visually stimulating video to watch. Visitors are much more likely to watch a video than they are to read a block of text.

Videos really can help to get your message across effectively. And websites such as YouTube have made it easier to get your videos distributed and seen by the right people.

The quality of videos that can be produced in this way really is amazing these days and with the cost of producing online video advertising always going down, more and more people can take advantage of such services.

Video is now the fastest growing way of getting your message out there. Companies need to start considering this method if they want to see an increase in conversions, increase in dwell times and more engagement from their customers. Video production really can make you stand out from the crowd.

Wooshii is an Online Video Production Company that can provide access to thousands of Corporate Video creatives.

There are so many opportunities to be had when it comes to online video production and it’s amazing what an affect video production online can have on businesses. Video production companies who create these videos as well as the businesses using them are only really just realising the impact of online video advertising. But because video advertising can have such a massive impact and they can reach so many people, companies are starting to see their advertising potential.

These sorts of videos can easily go viral. ‘Viral’ is a term that refers to the way in which people share videos over the internet; therefore making them hugely popular. People will normally use social media sites in order to share these videos and businesses have started to see how this can benefit them.

A professional video production company will know the best way to make a video become viral and it is their special knowledge in these techniques that can produce some fantastic results.

One technique that is often used to make a video go viral is to make the video funny. Humour always creates a great reaction in viewers and this makes it more likely that they will share the source of this humour; by passing the video on. Humour isn’t the only technique used to make a video go viral; there are other techniques used in this form of advertising.

Some people who have featured in such viral videos have gone on to become minor celebrities and this just shows how powerful this method of marketing can be. This isn’t the only impact of viral video production as people constantly find new ways of using them; for promoting bands, educational purposes and for political purposes.

Whatever the reason, viral videos can have a huge impact on a company and this is why video advertising has started to play such a huge part in many businesses marketing strategies.

Wooshii provide access to thousands of Video Production creatives that can help with Viral Advertising

Audio post production is a very important part of film making and is the process in which soundtracks are created for moving images. From the time the first soundtrack was developed, filmmakers have been constantly trying to tackle the various problems to rectify and control sound quality on moving images.

The concept of audio post production was born out of this growing need. Today, audio post production procedure plays a very important role in enhancing the sound quality of both television and movie production. The need for the audio post production process has grown manifold with the involvement of TV into broader categories like videotaping and filmed programming.

Audio post production is a procedure that involves a number of stages. Depending on what kind of project you are undertaking, you may use all the stages or some of the stages. Some of the processes include editing of production dialogue, replacement of dialogue that is automated, editing and mixing of Foley editing and composition of music and re-recording.

Audio post production projects typically include many tracks and sub-mixes. To organize your production projects, most video and motion picture sound editors combine the signals of related tracks and busses into sub-mixes (also known as stem mixes). Then they combine these sub-mixes to build a final mix.

All the takes that are used by the picture editor is made use for editing the production dialogue. The editors also carry out the process of sync checking which ensures that the audio is working fine and properly. Any extraneous and background noise is eliminated at this step and the dialogue mixer also clears the dialogue to be used later in the final mix.

Audio productions usually have a lot of background noise and cannot be used as such; hence these are streamlined and then used for dialogue replacement, which is an automated process. This is the step where you can simultaneously record as well as edit the production. Matches can also be made at this stage in the event of any problem.

Unlike popular belief, the process of audio post production has to be started even before the shooting of the movie or television show starts. The first step is to select the best production dialogue mixer; the responsibility of dialogue recording falls on the team that is in charge of the production mix and has to work closely with the cameramen.

Assembling and editing are the other two steps involved in audio post production to ensure that the final project is perfect. The most crucial step in the entire process of audio post production is the mixing stage where the different elements of sound and music and blended in a balanced manner thus ensuring that the final project is nothing but the best. Dialogue, music and effects mixers work in close unison to achieve this and thus the final project is created which is either digital or optical in format.

Get the info you need on Audio Post Production or Video Post Production when your project is on the line.

An ideal venue for marketing a small business or an entrepreneurial venture is YouTube advertising. It provides the unique opportunity to place an ad that genuinely reflects the personality and character of your business. You can provide information in the way that you believe will speak most clearly and engagingly to your ideal customers or clients.

Many small business owners and entrepreneurs have been misinformed about YouTube. Advertising on this medium has only recently increased because of misunderstandings. There are three pieces of misinformation we can correct:

1. If you listen to the champions of social media, you are likely to believe that all social media have experienced explosive growth and there is every reason to expect that this will continue into the future. This is not true. The truth is that the popularity of social media is declining. This does not mean you should ignore social media. It means you should plan what you will do and where you will promote your business. For example, the Business Journals reported last year that 75% of all Americans have viewed an online video.

2. Television news and talk shows are enamored of Twitter at the moment. There is a significant following for some businesses and media outlets on Twitter. But this is not the case for businesses, especially small business and entrepreneurs. The average business (all businesses of all sizes) has only a little over 100 followers on Twitter. Its best use might be to point to your YouTube advertising video.

3. You probably believe Facebook is more important and popular than YouTube. This belief would have been accurate last year, but during the last months of 2009 and the early part of 2010, Facebook’s popularity has declined sharply. A business or personal visibility on YouTube will be far more useful in 2010.

The ROI on YouTube advertising is mind-boggling. For little or no cost, you can upload videos that tell your story in a unique and engaging way. Here are my top four reasons for using YouTube advertising:

First, unlike television advertising, you do not need to pay for a time slot or rely on only the people who are watching when your ad runs. Posting a video for YouTube advertising is free. What is more, once posted, it is always available for people to see. Whenever someone executes a search for one of the keywords you attach to your video, it is accessible. Think of YouTube advertising as the ad that never sleeps.

Second, your video has the same chance as any other YouTube advertising video posted to strike a chord with the right group of people and suddenly go viral. In a recent survey by MarketingProfs, LLC, 20% of the people interviewed reported being very pleased that one of their videos had gone viral.

Third, YouTube advertising really can be done on a shoestring. You honestly do not need professional actors, ad writers, a director, time in an expensive studio and the rest. Just sit down and turn on your web cam or give someone your digital video camera and start filming!

Fourth, YouTube advertising videos can also be entertaining. There is no reason you can’t have fun making your video. You can inform and entertain at the same time. People don’t want to see the usual TV commercial. They want something fun and interesting.

One of the best YouTube advertising videos was a 60 second clip about a man shopping for a dog house that would be his new residence after he gave his wife a small appliance for Mother’s Day. It was only at the end of the clip that the viewer learned that the clip was made by J.C. Penny to advertise a Mother’s Day sale on diamonds.

YouTube advertising can cost you almost nothing – just make your video and post it to the site. Just be sure to add a creative and entertaining flair. Be sure there is a clear call to action. Later, if you have the budget to invest, you might want to consider some of the paid advertising programs offered by YouTube.

What can you expect to achieve? Of the people who used YouTube advertising for PR purposes, 29.1% said it worked great, while another 49.3% said it worked a little (according to the MarketingProfs Fall 2009 Survey). Of businesses that posted a video for YouTube advertising and used the analytics from the site to profile the people who viewed the video, 28.8% said it worked great and 35.6% said it worked a little.

The keys to success in YouTube advertising are creativity, entertainment value, and maybe some fun. In the process, fit in just enough information about your company, your products or services, and your brand. With some luck and the attention of the right people, you could also become an overnight sensation, just by investing some time in YouTube advertising.

If you own a small business or professional and want more information about YouTube advertising, view the short video, “How You Can Send 25,000 New Prospects to Your Web Site Every Month – For Free” at http://internetleadgenerationacademy.com/freevideo.htm