Video Marketing – How To Attract More Business With Video Marketing
Saturday, December 31st, 2011Perhaps one of the most effective marketing methods today is online video marketing. Internet video marketing has proven itself to be highly effective in selling products and services. Utilizing videos can greatly increase lead generation, sale conversion, and website traffic for your business. Credibility can be established by a company through video in a way that no other marketing technique can. Representing your business through video not only serves to connect with the customer on a practical level but also on a personal scale.
When an individual is speaking, approximately 55% of communication is actually being passed along through body language and not in the actual words being said. Our voice is responsible for another 8% of our communication. Our words are only responsible for 7% of communication. When words are simply written, like in emails or blogs, a large percentage of our communication is omitted and it is therefore easy to misunderstand the true meaning of the message.
When someone is speaking, we automatically look at their face, consider their tone of voice, and listen to the words themselves in order to determine whether they are genuine.
Before you automatically include video marketing as a publicity technique in your company, make sure that you are considering the following information. When it comes to internet video marketing, the most important information you can provide to customers may not be the costs of your products and services. The objective of your marketing video should be to establish yourself as a sincere business that is genuinely interested in improving the lives of your customers.
Although you might think that your customer considers your price versus that of your competition as the most important information, you would be wrong. In order to have a healthy and long-lasting business-customer relationship, trust is essential. All prospective customers want to be assured that they are dealing with a trustworthy business that will deliver on their promises.
As is the case with any new business-customer relationship, the customer is always taking a risk.
Consider this for just one second. What is it like for a potential client to perform an online search for the products and services that they require and to come across your video that not only discusses your products and services but also establishes you as a credible company that is genuine and sincere? How much would your lead generation increase?
If you ensure that your YouTube marketing videos are placed in the precise locations where your target audience visits, how much would your business increase? Help yourself and your business and get started today.
Tim McGarvey helps businesses generate more leads with strategic consulting. Tim maintains a website about social media where you can get answers to the rest of your questions.