Assured Social Media

One of my favorite topics. I love the concept of video marketing for many reasons. And video marketing is rapidly gaining in popularity thanks to the emergence of You Tube, and distribution tools like Traffic Geyser. More online business people than ever before are utilizing video marketing as a powerful means of free lead generation.

But don’t get discouraged that so many people are using this medium to promote their business. The good news (for the emerging savvy Internet marketer – that would be you) is that most people are doing it pretty badly.

And for someone who understands how the medium works, how attraction marketing works and how information marketing works, this will narrow the pack substantially.

Alright, down to the basics. Why is video marketing such a powerful medium?

Internet video is now the most sought after commodity on the search engines (Google, Bing, Yahoo, etc.). These search engines love video content and will generally push your posted videos up in the free search results (also known as the “organic” or “natural” search results).

30,000,000,000 web videos are watched every month in the United States. That’s right, videos. In fact, videos now comprise THIRTY BILLION. This represents 60% of all web traffic.

Not only is there tremendous video traffic on the internet, but surfers who are looking for videos are a highly desirable demographic. 71% of You Tube viewers are employed (repeat after me – we don’t want to particularly target broke people – sad for them, not much use to you). 15% are students. The median income of a You Tube viewer is $75,000. Almost 50% are married ( not totally relevant, but interesting fact), and 70% are college educated.

When you combine and apply the fundamental principles of attraction and information marketing in your videos, along with smart keyword research, you can learn how to dominate the search engines.

So, what to talk about in your videos. Content rich subject matters that people can use or at least related to. The conversation can be relevant to current events or it can even be amusing. The videos can be about what ever you want.

In short , you will kill two birds with one stone here. You will attract the people who are looking for what you have to offer, by positioning yourself as a leader and an authority in your industry, through the delivery of the valuable, useful and relevant information they are searching for.

Now would be a great time to discuss what you don’t do. This is very simple and easy to remember – and hopefully, you will have already guessed what I am about to say.

Don’t talk about yourself, and pitch your business. Ever. I mean it – EVER.

This is an ‘old school’ offline marketing technique. Leave it in 1980 where it belongs.

Remember why people are online looking for information. They are not looking for you, or your business in the first instance. They do not care about you (they don’t even know you yet), or your ‘next best thing’ biz opp.

They are looking for information that will help them to answer a question, solve a problem, or make a decision.

So, to the content you will post. Answer people’s questions. Deliver high quality, accurate information that your niche might be searching for. Be generous. Don’t hold back your best stuff. Serve it right up front and center. This is counter intuitive, I realize, but it will establish your expertise, and more importantly, trust between you and the searcher. People will be more inclined to take the next step in your marketing process, if they can see that your primary intent is not to blatantly pitch them.

Now, I don’t want to give you the impression that your story is not important. It is. Vital, in fact. But not right up front. The purpose of your personal blog, website or social media profile is to allow your prospects to get to know you better. And this is the appropriate place to tell your story.

You do not want to be posting lengthy “War and Peace” style videos, two to three minutes long is plenty. Aim to cover one Q and A per video.

Your videos will serve to educate your prospects, establish you as a person of value and allow you to direct your viewer to take the next step in your marketing process.

All you are EVER trying to “sell” is the next click. Where you send people to next will depend on how you have designed your pipeline. It may be to a landing page, or your blog. But, and this is also important – they should find what you tell them they will find when they get there. Make sure you transition your viewer in a smooth and logical way to the next place.

Video marketing is particularly powerful when you combine it with a Pay Per Click strategy. The idea is to build your list relatively quickly using Pay Per Click, and then communicate with your list on a regular basis via your auto responders. In this way, you can let your list know that you have posted a video on topic “X”, provide them with the link to view the video, and invite them to comment on your post.

This will increase the views of your video. And if people have been invited to leave a comment, they will have had to watch your video through to the end. If the viewer actually leaves a comment, pat yourself on the back. This is a marketing trifecta, because Google rewards all of these elements by giving your video a higher ranking in the organic search listings.

You will not need any fancy equipment to record your video, in fact $150 will get you a snazzy Flip camera, which will do the job perfectly.

Now, just a couple of other snappy tips:

Choose a quiet location to record your video. The sound of background noise (traffic and wind in particular) is very distracting.

Outdoor locations are great, but make sure you are not squinting into the sun, or wearing sunglasses (we made the sunglasses mistake in our first videos – people like to be able to see your eyes).

If possible, make sure the viewer can see your hands – again, a trust issue.

Make sure you are confident about your subject matter before you start. Speak with authority.

Never use the words “thank you” “please” or “just”

E.g. “I’m just making a video to tell you about X” or “thank you for watching my video”. Sounds needy.

Near enough is NOT good enough. If you are not really happy about your video, don’t post it. Practice is the mother of mastery, so practice this skill until you are very comfortable about what you are producing. I personally think that a poor quality video does more harm than good.

Create some “interview” style videos. If you are part of a couple, have your spouse ask you the questions you want to cover. The presentation tends to be more relaxed when you work this way.

Try to avoid walking and moving around too much as you film – it can be very distracting, and detract from the material you are presenting.

So there you go, some ideas to get you going on a video marketing campaign. Make today a great one. Cheers,

What Everybody Ought to Know. Introducing, THE BLACK BOOK – The FREE eBook that takes you by the hand and shows you how to write your own pay check from home.Internet marketer

Twitter marketing is more indirect than what you might be accustomed to. Twitter can take you and your company very far but if you abuse it you will lose out on what it can do for you. Twitter marketing is the greatest way to stay in the lead.

The Twitter service allows individuals and companies to update their standing via small messages called Tweets. Twitter marketing is currently one of the best ways to promote your company online. It is an intensely powerful strategy to market your company possibility because it provides you with 100% free traffic and clicks.

Twitter marketing is used by many to make thousands of dollars every time they decide to type up a Tweet. Twitter marketing is an excellent tool for helping you get messages to your target market instantly, allowing you to attract new customers to your business. Whether you are selling products or marketing your professional services, Twitter has proven to be an effective tool for any type of site or business.

Twitter Marketing is a valuable, easy to implement resource that will help improve productivity and efficiency for most Twitter users. Twitter marketing isn’t anything new, but tools are propelling Twitter use to higher and higher levels. Twitter marketing is a growing trend and as everyone knows, Twitter is exploding! It has been mentioned on everything from ABC news to local newspapers to President Barack Obama having his own Twitter account.

Twitter marketing is more than just sending Tweets with affiliate links in it, the correct way is to position your name and brand in a way that gets more visitors and leads into your business. Approach Twitter marketing right, and you would be astonished with the results.

Twitter marketing is more strategic than just flooding the site with your links. To get followers you must provide value because they won’t follow anybody. Twitter marketing is now possible. The site has millions of subscribers worldwide and so you can easily find prospects there.

Learn more about twitter marketing tips. Stop by Karri Owens’s site where you can find out all about mobile marketing.

Social networking is one of the most effective and cost-efficient ways to gain more traffic and more customers to your business. The most popular sites include Facebook, MySpace, and of course Twitter. Twitter is a micro-blogging website that enables people from all around the world, including celebrities and famous personalities, to post updates about anything and everything about them in just 1 to 2 sentences.

It is simple and it keeps matters brief which makes it also easy for ‘supporters’ to reply and make comments on it. Due to this outstanding idea, Twitter has made close to a million or more members up to date of which most of a large portion of such a community is made of the online marketers, that are also referred to as ‘twitter marketers’. Following are some of the most valuable tips that are worth trying out if you are interested to employ Twitter as a marketing device and keen to learn twitter marketing from the basics:

Begin your twitter marketing campaign by creating an account that is similar to the name of your business. This will make it easier for your followers and potential customers to connect with you. You can also improve recognition on Twitter by using your business logo as your profile picture.

Be personal with your followers. Don’t just mass follow every single person in the Twitter community as this will only end up either in acceptance with lack of interest or total rejection from the person you followed. Tweet interesting things and respond to people who replied or commented on your tweets because this is just one of the many simple steps to building good relationships with your followers.

Once in a while you could direct your clients to your website by tweeting self-promotional tweets. Always link you website to your tweet to enable those people who are interested in your business to click and browse. Furthermore, avoid to spam your followers with uncalled for posting of tweets or generic ads that link up to your online business. Keep self promotions in balance and do not overdo it.

Involve your followers through twitter concerning contests, promos and other exciting activities. Encourage them to check your website for additional information or share tiny URL links to pictures and videos of your brief events and promos.

You will be able to judge for yourself when the time is right, then once you are convinced, send them exciting news, be generous and give away prizes and offer perks by means of Twitter. Rest assured you will be flooded by joyous responses following the good exciting news you sent tweeted to them.

If you want to make money on twitter vusit our website for a free twitter marketing method. You might as well sign up for a free webinar that will help you make as much as $5000 every month through your new skills in twitter use.