Assured Social Media

One of my favorite topics. I love the concept of video marketing for many reasons. And video marketing is rapidly gaining in popularity thanks to the emergence of You Tube, and distribution tools like Traffic Geyser. More online business people than ever before are utilizing video marketing as a powerful means of free lead generation.

But don’t get discouraged that so many people are using this medium to promote their business. The good news (for the emerging savvy Internet marketer – that would be you) is that most people are doing it pretty badly.

And for someone who understands how the medium works, how attraction marketing works and how information marketing works, this will narrow the pack substantially.

Alright, down to the basics. Why is video marketing such a powerful medium?

Internet video is now the most sought after commodity on the search engines (Google, Bing, Yahoo, etc.). These search engines love video content and will generally push your posted videos up in the free search results (also known as the “organic” or “natural” search results).

30,000,000,000 web videos are watched every month in the United States. That’s right, videos. In fact, videos now comprise THIRTY BILLION. This represents 60% of all web traffic.

Not only is there tremendous video traffic on the internet, but surfers who are looking for videos are a highly desirable demographic. 71% of You Tube viewers are employed (repeat after me – we don’t want to particularly target broke people – sad for them, not much use to you). 15% are students. The median income of a You Tube viewer is $75,000. Almost 50% are married ( not totally relevant, but interesting fact), and 70% are college educated.

When you combine and apply the fundamental principles of attraction and information marketing in your videos, along with smart keyword research, you can learn how to dominate the search engines.

So, what to talk about in your videos. Content rich subject matters that people can use or at least related to. The conversation can be relevant to current events or it can even be amusing. The videos can be about what ever you want.

In short , you will kill two birds with one stone here. You will attract the people who are looking for what you have to offer, by positioning yourself as a leader and an authority in your industry, through the delivery of the valuable, useful and relevant information they are searching for.

Now would be a great time to discuss what you don’t do. This is very simple and easy to remember – and hopefully, you will have already guessed what I am about to say.

Don’t talk about yourself, and pitch your business. Ever. I mean it – EVER.

This is an ‘old school’ offline marketing technique. Leave it in 1980 where it belongs.

Remember why people are online looking for information. They are not looking for you, or your business in the first instance. They do not care about you (they don’t even know you yet), or your ‘next best thing’ biz opp.

They are looking for information that will help them to answer a question, solve a problem, or make a decision.

So, to the content you will post. Answer people’s questions. Deliver high quality, accurate information that your niche might be searching for. Be generous. Don’t hold back your best stuff. Serve it right up front and center. This is counter intuitive, I realize, but it will establish your expertise, and more importantly, trust between you and the searcher. People will be more inclined to take the next step in your marketing process, if they can see that your primary intent is not to blatantly pitch them.

Now, I don’t want to give you the impression that your story is not important. It is. Vital, in fact. But not right up front. The purpose of your personal blog, website or social media profile is to allow your prospects to get to know you better. And this is the appropriate place to tell your story.

You do not want to be posting lengthy “War and Peace” style videos, two to three minutes long is plenty. Aim to cover one Q and A per video.

Your videos will serve to educate your prospects, establish you as a person of value and allow you to direct your viewer to take the next step in your marketing process.

All you are EVER trying to “sell” is the next click. Where you send people to next will depend on how you have designed your pipeline. It may be to a landing page, or your blog. But, and this is also important – they should find what you tell them they will find when they get there. Make sure you transition your viewer in a smooth and logical way to the next place.

Video marketing is particularly powerful when you combine it with a Pay Per Click strategy. The idea is to build your list relatively quickly using Pay Per Click, and then communicate with your list on a regular basis via your auto responders. In this way, you can let your list know that you have posted a video on topic “X”, provide them with the link to view the video, and invite them to comment on your post.

This will increase the views of your video. And if people have been invited to leave a comment, they will have had to watch your video through to the end. If the viewer actually leaves a comment, pat yourself on the back. This is a marketing trifecta, because Google rewards all of these elements by giving your video a higher ranking in the organic search listings.

You will not need any fancy equipment to record your video, in fact $150 will get you a snazzy Flip camera, which will do the job perfectly.

Now, just a couple of other snappy tips:

Choose a quiet location to record your video. The sound of background noise (traffic and wind in particular) is very distracting.

Outdoor locations are great, but make sure you are not squinting into the sun, or wearing sunglasses (we made the sunglasses mistake in our first videos – people like to be able to see your eyes).

If possible, make sure the viewer can see your hands – again, a trust issue.

Make sure you are confident about your subject matter before you start. Speak with authority.

Never use the words “thank you” “please” or “just”

E.g. “I’m just making a video to tell you about X” or “thank you for watching my video”. Sounds needy.

Near enough is NOT good enough. If you are not really happy about your video, don’t post it. Practice is the mother of mastery, so practice this skill until you are very comfortable about what you are producing. I personally think that a poor quality video does more harm than good.

Create some “interview” style videos. If you are part of a couple, have your spouse ask you the questions you want to cover. The presentation tends to be more relaxed when you work this way.

Try to avoid walking and moving around too much as you film – it can be very distracting, and detract from the material you are presenting.

So there you go, some ideas to get you going on a video marketing campaign. Make today a great one. Cheers,

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How social bookmarking can improve your website would be first question that comes to your mind if you are searching for how to improve your website with bookmarking.

With the technology available on the internet today, promoting your websites is getting easier each and every day. There are people in this business that are highly dedicated to making sure that your website can reach the top of the search engines with as much ease as possible, especially with social bookmarking.

You can submit your pages to the leading bookmarking sites that would help to advertise your business in the best manner. Becoming popular is much easier now than the traditional times. In traditional times, to promote a business it took lots of labor and hard work and people had to go long distances to sell their products. However, now it is the time of great technologies that have made the manufacturing, development, marketing, advertising and selling of the goods and other products easy.

Today there are so many different kinds of social bookmarking sites available for you to use in order to social bookmark your website. Not only does this bring traffic to your website, but it also will help you build back links for your site. This is super important for search engine optimization and increasing the ranking of your website for certain keywords in the search engines.

This is why bookmarking is now so important. Bookmarking is the process that includes submission of the articles on various bookmarking sites that is a legal process and takes about a day. It can be extremely beneficial to your site.

There are many social bookmarking experts who design your advertisement with the improved system of handling any kind of work for you. The team has a number of working professionals that that have the ability of taking up any kind of task and accomplishing it on time.

Mostly the socially bookmarking sites are friendly and have good relationships with the search engines. They have the responsibility to keep the updated matter on your website. This is among the best ways to keep increasing the internet traffic to your website.

When you are creating your bookmark make sure that you include a relevant title, description, and group of keywords. This will increase the likely hood of you getting relevant visitors to your site.

Manually, keep your page submissions so that it won’t be treated as spam. You can build up the backlinks to various websites and offer a rich promotion to your website. There is software that has automated technology and the ability to boost up the traffic using interesting titles for your products are used by these social bookmarking sites.

There are a lot of services out there that offer to do your social bookmarking, but you need to be extremely careful which services you are working with. Often these services will use forms of automated social bookmarking submissions, and the submissions can often be seen as spam. This can hurt your site in the long run, and this is definitely something that you want to avoid.

You can have a complete list of the most popular websites where you can place your backlinks to promote your business. This kind of bookmarking allows the customers to have unique titles for your business and sets nice tags to them. These offer the best customer relationships at an affordable cost.

If you would like more information on social bookmarking, Greg Recommends that you look at the post How Bookmarking Increases Traffic. Or if you would like more general information on internet marketing, he highly recommends looking into Wealthy Affiliate.

Ever wondered how people can present you so visibly what is happening on their desktop? Producing video tutorials is not a trouble-free task and when you sit down to make a couple of video tutorials for a project, you will be asking dozens of questions. Inquiries like what screen size the videos must be, what recording instrument you must use, what microphone is appropriate, how long must the videos be and what file sizes are acceptable.

You can make video tutorials using dozens of different techniques. There are no official steps to generate videos. This is because circumstances and viewers will always differ. Various methods will be needed based on your audience. Here are a couple of tips in producing a video tutorial.

First thing you need to do is locate an vacant and tranquil conference room. Turn off anything in the room (ticking clocks, mini-fridge, etc.) to ascertain that you don’t record any unwanted sounds. Then link your microphone to your computer or laptop. If you have a laptop, avoid utilizing its built-in microphone. This is because it will sound like a CB radio.

Then open your recording application and the application that you are generating a tutorial on. Fit the recording screen to the program. One fantastic recording tool is Camtasia Studio; it permits you to edit full-motion recording in ways that other recording applications don’t. For your screen size, 640 x 480 would be fantastic since most guests may have their resolutions set at 1024 x 768. You can begin at 640 x 480 and drag the recording edge to 1000 x 750. In that approach, you can record the entire application while keeping the same proportions.

Also avoid swallowing, licking your lips, breathing noisily by your nose, stuttering and mumbling when discussing the steps in the tutorial. Pressing the pause and resume buttons at the correct time can be useful if you must clear your throat or glimpse through your script. Also avert from coughing, yawning and mumbling words as you record the tutorial. If you can, do various takes; this helps you determine which recording looks and sounds suited. As you edit the recording, you would must manipulate the sound or picture individually. Try to create a separate MP3 file at max tone and import it to the picture. Ensure that it syncs fittingly though.

After testing these steps, you must try how to improve things. One thing you have to work on is how to not sound like you are reading. Also ensure that what you are explaining in the video doesn’t vary from your help topic content. Doing this, you wouldn’t puzzle the viewers. Try arranging the text in your script based on your help file. Finally, watch some video tutorials yourself and attempt to compare them with yours. You can also observe what makes these tutorials effective or bad and use them on your own videos.

The Six Figure Code is a fantastic course that teaches you all about making money using video.