Posts Tagged ‘search engine optimization’

How to Make Your Facebook Advertising More Effective

Tuesday, November 29th, 2011

It seems with the incredible numbers of users, that Facebook advertising has opened up tremendous opportunities for businesses all around the world. The main form of advertising here is very much like pay-per-click, but there are major differences. You can do a lot here, and the barrier to entry is much lower than it is at the major search engine we all know.

One of the most important activities you can do with any form of serious advertising is test. This is really advertising and copywriting 101, the basics, and that is why it makes a huge difference to learn those skills. Most or many IM marketers are aware of split testing, A/B type, even though the majority of them do not always bother with it. Your click through rates will always get better, and that is just in reference to conversion rates for your ads. Anytime you are doing this kind of advertising, you have to employ some kind of split testing if you want to see your results get better.

Even if the product you’re selling doesn’t fall into this category, you should try and think out of the box to give your prospects a better deal than your competitors.

So when you get them to your reveal tab, you’ll see that they are actually in a highly receptive mode. Of course you will need to do all the right things when it comes to how you present your page. Even if they like it and are there inside, you have to still have all the right things in place so they will become active, etc.

Once you submit your ads, then you simply need to wait for the approval process because Facebook uses people to review ads. Avoid being hasty and make judgments when you don’t see your getting approved there and then. No need to worry, if your ad is all right then it will be online in maybe a little more than an hour, or so. Since this is a live human process, then just be patient if there is any kind of hold-up or mistake.

Facebook advertising offers tremendous ability to place highly targeted ads, and that is just one reason you should check it out. Of course you still have to write copy that converts and know how to test, etc. Your first efforts will not be home runs, but that is normal so just execute the process in the right way. So what are you waiting for? The tips that we discussed in the above article are great for a start, so begin applying them right away!

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Ideas For Serving Your Customers on Twitter

Tuesday, November 29th, 2011

Internet marketers and webmasters have always used whatever ways they could to better serve their clients and customers. Giving the best possible customer service should be your top priority if you want to make it big. Twitter just happens to be one of the more prominent social sites that has risen in popularity over the last couple of years.

Beyond being great for micro-blogging, it’s great for offering your customers highly targeted service. However, the question that arises here is – what do you do to make Twitter work for you in this area? How can you get the most awesome results? The following article talks about three useful Twitter customer service ideas for you to use…

One of the first things that you should focus on is, providing Real Time customer service. If you do this, you can give your brand a boost by offering excellent customer support on Twitter. Your customers could have different trepidations that need to be taken care of at once. When you grant immediate customer service through Twitter, you can generally solve objections faster. With the ability to be more expedient in helping your customers, it gives you an edge over your competitors. When your customers do not experience a delay in your response, they will feel important. So do not keep them hanging any more, let Twitter make your service far better than what it could be.

It will ensure that you’re receiving more of positive comments than negative ones. When you focus on just this one thing, the better off your business is going to be. It is important, if you really want Twitter to work for you, that you are as engaging and as proactive as you can possibly be. So work your way up by practicing how straightforward you are.

The reason that Twitter works so well for customer service is pretty basic: it allows you to set up direct communication with the people who typically buy from you. It doesn’t matter what you want to get from your business; customer service with Twitter will help you get there.

If you’ve used Twitter even a little bit, you should understand how much value you can deliver to your customers with it. The nicest thing is that you don’t have to use it like regular customer service. It’s a good idea to view Twitter as a way to easily stay in touch with your buyers and clients. You can use it as a micro-blogging platform but the truth is that there is more value in it than that. So, if you haven’t yet begun to use Twitter to better serve your customers, now is the time to do that. Plan these things out for yourself and and try to use these ideas to take action.

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Multilingual SEO- Why Social Bookmarketing is Important

Friday, November 25th, 2011

Numerous webmasters know that the social bookmarking website pages are becoming more and more trendy. They allow you to save bookmarks online and Tag/Categorize them with key phrases rather than saving them as bookmarks in the favorite’s list of your browser. This is exactly particularly useful when your browser based bookmarks have become cumbersome. It’s also help as you can access your bookmarks from any computer where you have an internet connection.

When you have bookmarked them, you can view them, sort them by category/keyword as well as see links from others that have been categorized like yours.You also establish RSS feeds for each category (tag) that you ‘subscribe’ to. This alerts you to new links in your areas of interest. Your bookmark collection/RSS Feed becomes viewable to others who can also copy your bookmarks to their own collection. Accordingly now you can aggressively promote your RSS feed to the RSS Directories and Search engines, syndicate them and make them available to a much wider audience.

On Social Bookmarking websites, you first create an account. Then you bookmark interesting and useful things in the area of your interest or expertise. By doing accordingly you create a practical Feed. Once you’ve done that you intermittently, (or aggressively), add helpful and interesting items, (that could use additional exposure), from your own content. Make an honest effort to contribute USEFUL information and links. This is often all about sharing and exposure. Done properly, you can be as aggressive as you want to be about sharing information. You can share your blog(s), links to your informational/resource websites etc. Think about the fact that when you share links to other’s resources, you’re also effectively promoting their content as well.

This is often a way you can aggressively and ethically promote your content and the content of others. I personally have hundreds of gigabytes of my own information and information of others, connected to my notebook. In the final analysis, it’s doing me no good what-accordingly-ever just sitting there. But by organizing it, online, I can help myself, (getting organized, getting my content exposed, etc.) and help others at the same time.

If you spice up your feed with too much sales and marketing related or self promotional stuff, people can and will easily drop their subscription to your feed. And instead of gaining good will and doing a service to the internet community you could get labeled as a spammer and suffer the consequences.Accordingly while being aggressive is possible and acceptable, being careful to consider the best interest of the community is certainly warranted.[youtube:_fV80FJuS4o?version=3;[link:Social Media Optimization];http://www.youtube.com/watch?v=_fV80FJuS4o?version=3&feature=related]

Visit multilingual SEO and find the best multilingual SEO experts to work on your project. Maria Johnsen is an SEO expert, programmer and sales expert. If you really are serious in your online sales, then you need to have a conversation with Maria.

What Every Business Owner Needs To Know About Social Media Marketing

Wednesday, November 16th, 2011

Social media is all about creating and spreading the news. If you know what social media, then should already know what social media marketing is. Social media marketing is all about spreading the news about your website all over the web using online communities and social networking websites. You can start your social media marketing by just joining online communities and social networking websites and sharing and contributing to them.

First, it’s free in terms of monetary investment. There is no cost to participate in these networks except your time. However, make no mistake about it; you will have to invest a chunk of front-end time into this type of optimization. You must become familiar with the communities and participate long enough to establish a name for yourself before anyone will take serious notice of you.

What is different about social media marketing?

In short, everything. Social-media optimization is not at all like web site optimization, though it should be part of your overall optimization strategy. Instead of adding keywords in the right places, tweaking your meta tags, and digging up the right balance of links, you’re doing something different creating relationships, generating content, and tagging the Web. Don’t sell it short. The value of social media has already been proven by many organizations on the Web.

One thing to keep in mind as you’re considering social-media optimization is that it’s not as simple as throwing a few crumbs at a social network and waiting for people to come along and share those crumbs with their friends. They won’t.

If you try to advertise on social media blindly, you will get rejected by the peers real fast. People are in social media sites so that they can socialize, they don’t like blind promotions and advertising targetted at them. It is the fastest way to get lost in social media world. The people populate the social media scene are not easy to win over and if you promote your products blindly to them, you will be wasting your time.

What you need to do first is to join the social media networking website and start adding friends. Join the communities and start creating relationships. Don’t even think about marketing before you create a good presence on the community. Once you create the presence and brand awareness you ca start your marketing.

“Sharing is Caring” should be your motto when you enter the world of social media marketing. Sharing your knowledge and partipation in discussions is the key to get popular in social media world. You can do this either by writing an article on a topic that your friends might be intersted in or by answering questions and sharing your knowledge on niche forums are the best way get popular among people in the social media word. Always remember that content is king and sharing is caring.

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What Is All These Fuzz About Keyword Research?

Tuesday, November 15th, 2011

Keyword selection is the most important part of Search Engine optimization. The keywords that you choose will decide where your site will end up in the online world and what your search engine rankings will be. Keywords decide whether a particular person looking for a specific stuff will end up on your page or not !. Selecting the right keywords for your website means the difference being somebody or nobody on the SERP.

Therefore, when you\’re picking keywords, you want to be sure that you\’ve selected the right ones. How do you know what\’s right and what\’s not? You\’ll be looking at two types of keywords: brand keywords and generic keywords.

Brand keywords are keywords associated with your brand. It seems pretty obvious that these keywords are important; however, many people don\’t think they need to pay attention to these keywords because they\’re already tied to the site. Not true. If you don\’t use the keywords contained in your business name, business description, and specific category of business, you\’re missing out. If you don\’t own them, who will? And if someone else owns them, how will they use those keywords to direct traffic away from your site?

Generic keywords are those keywords which are not directly related to your business but related to the products or services that you are providing. for example, if your website digitalprizm.com provided online marketing and social media marketing to clients, the generic keywords for your website should be social media marketing, seo company Singapore etc.

We should classify keywords into two types, Organic keywords and inorganic keywords. Organic keywords are the ones that you do SEO for and gets listed on top the keyword results without paying anyone. Inorganic keywords are ones that you pay the search engines get your site listed on top of the natural results for.

When you think about purchasing keywords, these fall into the pay-per-click category. When you stumble upon a keyword that works, that falls into the organic category. As you begin considering the keywords that you\’ll use on your site, the best place to start brainstorming is with keywords that apply to your business.

Every business has its own set of buzzwords that people think of when they think about that business or the products or services related to the business. Start your brainstorming session with words and phrases that are broad in scope.

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The best multilingual seo advice on the web

Sunday, November 13th, 2011

Having a multilingual website is a good thing. This means having customers and reader in multiple countries. But creating Search Engine optimized content for a multilingual websites is a big headache. Also multilingual SEO is a nightmare for the SEO consultants since they have to triple their efforts to get the website ranked on the first page.

Doing multilingual SEO is almost similar to doing SEO for an english based website. You just have to do the same things but in a different language. Here are some guidelines for you to follow when you are planning to do SEO for a multi lingual websites so that you won’t get lost while doing it.

The first thing you need to do is to translate your keywords into the new language. It is a good idea to employ a native language speaker from that country to do this job since the lingual styles and perceived meaning of words different from place to place. In a case you can’t find a matching word for your key, you will have to look for new keywords for your website.

Translate your entire web content into the new language. Unless you are a native speaker or an expert in that language, you should hire some one who is either a native speaker or expert in that language. Customers you might lose in the future because of a badly translated website will cost you more that what you should pay a good translator today.

Search engines are using the same crawlers and ranking algoriths all around the web, no matter which language they are dealing with. So your can do the same optimization that you did for the english version of your website.

Include the proper links: This applies both to and from your English site to your foreign-language site, but also includes the appropriate links to English on the foreign-language site.

Make language options clearly available: If these options are not clearly marked, your foreign visitors could miss them, and then you’ll lose visitors before they’re fully engaged in your site.

Search Engine Optimization is really no different in any other language than it is in English. The biggest concern when translating your site to another language is the actual translation. The search engine optimization efforts are essentially the same, but mangling the translation could cost you just as much as not having a foreign-language site at all.

Choosing a SEO Consultant can be a tricky process. Many cowboys will promise you the world but deliver very little. Digital Prizm is regarded as a top SEO Consultant, and is one of the leading digital media firms in singapore, considered a safe choice for top five rankings on Google.

Use these Easy Video Marketing Tips

Friday, November 11th, 2011

There are tons of ways to market your product online but one method that’s gaining fast popularity is video marketing. So, it’s our pleasure to be here and talk to you some more about several solid video marketing tips that do work well if you use them. Take a look at these niche resources – simple marketing video examples; water restoration Fort Myers and Tampa water damage restoration.

With video marketing, you are trying to bring visitors to your blogs or websites. In order for you to get this, your video needs to be seen. You are aiming to reach your specific target market, not just pull in random viewers. You will achieve this by making a video that is high quality, enticing, containing information that is geared towards your viewers needs. You will have to take some time and work at creating something different, but the end result will be worth it. Another good thing is the video can have the chance to go viral, being passed along to millions of other internet users. By showcasing high quality video with somewhat controversial content you will reach an audience that will spread the video all over the world. You have to bring out the best in your video by giving your viewers a reason to spread it around or share it. For example,if you are involved in the car modification business, and are trying to make videos related to that, you can find some attention grabbing or shocking stories related to that, make a video and share it on Youtube or another video sharing site. The kind of response such a video gets can be huge when compared to a regular video that you use in video marketing. You can come up with lots of ways to create a video that people will watch and want to share with others. Make the effort to do some research on information relevant to your target audience, and include something that will excite and amaze them. If you get better at making videos, in time your videos may go viral and you will see a huge increase of people viewing them.

We believe the above thoughts and tips must be taken into account in any conversation on video marketing. But there is so much more that you would do well to study. We believe you will find them to be very helpful in a lot of ways. However, we always emphasize that anyone takes a closer examination at the general big picture as it applies to this subject. So we will give you a few more important points to think about.

There are many things you can do to help yourself such as always using good planning, plus you can even study videos made by others. There are so many factors you can learn from other video marketers. This is a simple strategy that can potentially be worth much more than you can imagine. All you need to spend, really, is your time, and it’s a free education with a serious potential ROI. All it takes is some searching in your market for videos, and they are out there have no doubt. This is how you get inspired by the others and actually adapt from their practices. You need to look for videos in your market, so it’s hard to say how many are available to study from. Nothing wrong with getting started today, and if you’ve never made a video – relax because it’s easy and you can get ideas from other people.

Video marketing stands out from others because you can let others have their say about your work for the whole world to see and improve on. This can also entice more viewers once to visit once they see how popular your video is.

Overall, video marketing is becoming popular due to the amount of online media and the response from the videos themselves.

The writer is an online marketing and advertising specialist – who writes on numerous home cleaning related issues such as carpet cleaning Orlando and carpet cleaning Orlando FL.

Efficient Facebook Marketing Made Easy

Saturday, June 4th, 2011

Facebook marketing has become a valuable asset in today’s online business world as more and more companies use it to build their brand, promote their affiliate websitesand grow their reach. It is our pleasure to help you out by sharing a few excellent marketing techniques you can use with your Facebook marketing efforts.

Facebook is very much like a social place where people can also discover your terrific content. You know that with email marketing you have to give a freebie away, and Facebook is no different in that respect.

In case you do not know this, every time you post to your blog or affiliate website, you can simply and automatically update your fans. The fact is, not everybody is going to visit your website or blog every day, so the more you update your page with links to fresh and new content, the more traffic you’ll generate.

There is a proprietary program at Facebook called Insights, and this is something you must get familiar with. This is simply tracking and metrics, or data, about all the goings on with traffic at your page.

The one thing you really want to avoid is having too much that is glaringly different with your marketing.

We are really talking about design work and the need for it to be consistent in Facebook and your sites. Your fans and audience will see that you are consistent, and that means reliable to them.

Facebook marketing need not be hard or confusing, but you do need to learn what you are doing. This is all about building value into your business, and of course you can expand it greatly. You do not want to build a house of cards for your business, and that is why we have offered these tips for you, today.

Sam Jones is a professional website designer who lives in Durham City right next toDurham Cathedral. He is currently involved in building a website for Durham tourist info

Reasons Why Video Marketing Strategy Work

Wednesday, June 1st, 2011

For every business, effectively promoting their products and services is a must. And this is because without clients or customers a business would not be able to generate profit which may lead to the company closing down. In order to avoid it from happening, the company must try out strategies on promoting the business. There are actually numerous options that a company can use to promote their business, but the best tool they can use it the internet.

By using the internet to promote products and services, the company also gets to expand its clientele as the internet is accessed by so many potential customers. By expanding the business to the internet and also using it to promote business, a company will be able to achieve its goal of success. And with a secured success in the internet, the company would gain prestige in a market that is stable giving the company a shot at becoming one of the top businesses that is around.

A lot of online businesses have tried styles in marketing and promoting, some worked and some did not. One of the most commonly used online marketing strategies is the SEO which has been a huge success for most companies. Another promotion technique that is slowly gaining popularity among businesses is the video marketing strategy where companies use videos instead of articles to say things about the company.

This marketing strategy has worked for so many companies as most people prefer to watch than to read. These videos are often used on YouTube and other networking sites as these are effective ways of promoting business to current and prospective customers. To become more efficient in promoting, the company should broaden their imagination when it comes to creating the video. It would be a good idea if the company will use well-known clips as examples so that they can create a video of their own.

Everyone knows that a company or a business is something created to make profit. That is why companies who use different online strategies in marketing get better ranking results from online search engine results which is important for any online business. And because of the internet, businesses are able to reach more customers through the use of their own website or through advertisements in different websites.

Here they can sell products, give out promotions and even provide assistance. But even with this, companies all these features available on their website, this will be left unknown lest the company makes advertisements about the website. The company must not think that the decisions and options that they choose are absolute as there will always be an evolution.

If you would like to know more about video marketing then check out http://www.theonlinemarketingconsultants.com for more information.

Improving Your Website With Social Bookmarking

Wednesday, May 25th, 2011

How social bookmarking can improve your website would be first question that comes to your mind if you are searching for how to improve your website with bookmarking.

With the technology available on the internet today, promoting your websites is getting easier each and every day. There are people in this business that are highly dedicated to making sure that your website can reach the top of the search engines with as much ease as possible, especially with social bookmarking.

You can submit your pages to the leading bookmarking sites that would help to advertise your business in the best manner. Becoming popular is much easier now than the traditional times. In traditional times, to promote a business it took lots of labor and hard work and people had to go long distances to sell their products. However, now it is the time of great technologies that have made the manufacturing, development, marketing, advertising and selling of the goods and other products easy.

Today there are so many different kinds of social bookmarking sites available for you to use in order to social bookmark your website. Not only does this bring traffic to your website, but it also will help you build back links for your site. This is super important for search engine optimization and increasing the ranking of your website for certain keywords in the search engines.

This is why bookmarking is now so important. Bookmarking is the process that includes submission of the articles on various bookmarking sites that is a legal process and takes about a day. It can be extremely beneficial to your site.

There are many social bookmarking experts who design your advertisement with the improved system of handling any kind of work for you. The team has a number of working professionals that that have the ability of taking up any kind of task and accomplishing it on time.

Mostly the socially bookmarking sites are friendly and have good relationships with the search engines. They have the responsibility to keep the updated matter on your website. This is among the best ways to keep increasing the internet traffic to your website.

When you are creating your bookmark make sure that you include a relevant title, description, and group of keywords. This will increase the likely hood of you getting relevant visitors to your site.

Manually, keep your page submissions so that it won’t be treated as spam. You can build up the backlinks to various websites and offer a rich promotion to your website. There is software that has automated technology and the ability to boost up the traffic using interesting titles for your products are used by these social bookmarking sites.

There are a lot of services out there that offer to do your social bookmarking, but you need to be extremely careful which services you are working with. Often these services will use forms of automated social bookmarking submissions, and the submissions can often be seen as spam. This can hurt your site in the long run, and this is definitely something that you want to avoid.

You can have a complete list of the most popular websites where you can place your backlinks to promote your business. This kind of bookmarking allows the customers to have unique titles for your business and sets nice tags to them. These offer the best customer relationships at an affordable cost.

If you would like more information on social bookmarking, Greg Recommends that you look at the post How Bookmarking Increases Traffic. Or if you would like more general information on internet marketing, he highly recommends looking into Wealthy Affiliate.



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