How to Make Your Facebook Advertising More Effective
Tuesday, November 29th, 2011It seems with the incredible numbers of users, that Facebook advertising has opened up tremendous opportunities for businesses all around the world. The main form of advertising here is very much like pay-per-click, but there are major differences. You can do a lot here, and the barrier to entry is much lower than it is at the major search engine we all know.
One of the most important activities you can do with any form of serious advertising is test. This is really advertising and copywriting 101, the basics, and that is why it makes a huge difference to learn those skills. Most or many IM marketers are aware of split testing, A/B type, even though the majority of them do not always bother with it. Your click through rates will always get better, and that is just in reference to conversion rates for your ads. Anytime you are doing this kind of advertising, you have to employ some kind of split testing if you want to see your results get better.
Even if the product you’re selling doesn’t fall into this category, you should try and think out of the box to give your prospects a better deal than your competitors.
So when you get them to your reveal tab, you’ll see that they are actually in a highly receptive mode. Of course you will need to do all the right things when it comes to how you present your page. Even if they like it and are there inside, you have to still have all the right things in place so they will become active, etc.
Once you submit your ads, then you simply need to wait for the approval process because Facebook uses people to review ads. Avoid being hasty and make judgments when you don’t see your getting approved there and then. No need to worry, if your ad is all right then it will be online in maybe a little more than an hour, or so. Since this is a live human process, then just be patient if there is any kind of hold-up or mistake.
Facebook advertising offers tremendous ability to place highly targeted ads, and that is just one reason you should check it out. Of course you still have to write copy that converts and know how to test, etc. Your first efforts will not be home runs, but that is normal so just execute the process in the right way. So what are you waiting for? The tips that we discussed in the above article are great for a start, so begin applying them right away!
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